Sportswear Market Size, Share and Trend Analysis by Segments, Region, Category Performance and Competitive Landscape to 2027

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Sportswear Market Report Overview

The sportswear market size was valued at $441 billion in 2022. The market is expected to achieve a CAGR of more than 5% from 2022 to 2027. The sportswear market growth is attributed to the consumer apparel preferences remaining geared towards sportswear styles. Consumers are continuing to prioritize their health and fitness and try out new sports. Furthermore, the sportswear market will outperform the total apparel market as the versatility and comfort of athleisure items remain highly desirable.

Sportswear Market Outlook 2022-2027 ($ Billion)

Sportswear Market Outlook 2022-2027 ($ Billion)

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The sportswear market research report will help in understanding the growth factor for the sportswear market and best-performing categories until 2027. The report also presents a regional outlook and competitive landscape covering share-wise insights of the leading brands. The sportswear market outlook report comprises distribution channel-wise insights to enable clients to gain information and make informed business decisions.

Market Size (2022) $441 billion
CAGR (2022-2027) >5%
Key Distribution Channels ·        Clothing, Footwear, and Accessories Specialists

·        Online Specialists

·        Department Stores

·        Hypermarkets, Supermarkets, and Hard Discounters

·        Other Online Retail

·        Other Offline Channels

Key Regions ·        Europe

·        Americas

·        Asia-Pacific

·        Middle East and Africa

Key Category ·        Clothing

·        Footwear

·        Accessories

Key Sportwear Type ·        Activewear

·        Sports-Inspired Casualwear

·        Technical Sportswear

Key Sport Activity ·        Training

·        Sports-inspired

·        Swimming

·        Running

·        Outdoor

Leading Brands ·        Nike

·        Adidas

·        Puma

·        Skechers

·        Jordan

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Sportswear Market Dynamics

An increased focus on fitness and physical activity and more engagement of consumers in exercise, and outdoor activities has increased the sportswear market demand. Furthermore, the rising popularity of athleisure trends involving the integration of athletic wear into everyday fashion will continue to drive the sportswear market growth. Consumers continue to seek comfortable and fashionable activewear for the many facets of their lives. This increased casualization brought about by the pandemic will continue to remain in years to come, driving the market growth.

Sportswear brands are constantly innovating to introduce materials and technologies that meet the evolving needs of consumers who prioritize both performance and style. Furthermore, traditional fashion players, especially within the luxury segment, will enter the sportswear market as they adjust their product offerings to cater to the rising trend.

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Sportswear Market Segmentation by Categories

The key categories in the sportswear market are sports clothing, sports footwear, and sports accessories.  The sports clothing segment dominated the sportswear market in 2022. The clothing category is further segmented into womenswear, menswear, and childrenswear. Brands’ increased focus on women in sports will enable womenswear to experience the highest growth by 2027.

Sportswear Market Analysis by Categories, 2022 (%)

Sportswear Market Analysis by Categories, 2022 (%)

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Sportswear Market Segmentation by Distribution Channel

The key distribution channels in the sportswear market are clothing, footwear, and accessories specialists; online specialists; department stores; hypermarkets, supermarkets, and hard discounters; other online retail; and other offline channels. The clothing, footwear, and accessories specialists segment accounted for the largest sportswear market share in 2022.

Sportswear Market Analysis by Distribution Channel, 2022 (%)

Sportswear Market Analysis by Distribution Channel, 2022 (%)

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Sportswear Market Segmentation by Regions

The key regions in the sportswear market are the Americas, Asia-Pacific, Europe, and the Middle East and Africa. The Americas was the leading regional segment of the sportswear market in 2022, followed by Asia-Pacific and Europe. However, stronger inflation in the Americas and Europe will cause their share of the market to fall. Asia-Pacific will experience the greatest growth during the forecast period. Developing economies and growing middle-class populations, as well as increased hybrid working and casualization, will fuel the sportswear market growth in the coming years.

Sportswear Market Analysis by Regions, 2022 (%)

Sportswear Market Analysis by Regions, 2022 (%)

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Sportswear Market – Competitive Landscape

The key leading brands in the sportswear market are Nike, Adidas, Puma, Skechers, and Jordan among others. In 2022, Nike led the sportswear market share. The brand has been actively reducing its wholesale partnerships to gain greater control of its distribution and improve its profit margins, and it has paid off Nike. Nike has invested significantly into its retail stores, adding experiential features such as basketball courts and customization areas, and it has also made a lot of enhancements to its digital proposition, including new mobile apps, smarter chatbots, and more competitive fulfilment options.

Sportswear Market Analysis by Brands, 2022 (%)

Sportswear Market Analysis by Brands, 2022 (%)

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Key Highlights

  • Sportswear performance is anticipated to pick up again in 2024 as easing inflation allows consumer confidence to improve, although will gradually slow out to 2027 as the market becomes more established.
  • Between 2022 and 2027, sportswear growth will be highest in Asia-Pacific, as its large emerging middle-class continues to embrace global trends such as streetwear and athleisure.
  • The luxury segment of the global sportswear market will experience the strongest growth in the forecast period, as more designer brands focus on incorporating sports elements into their designs to tap into the athleisure and streetwear trends.
  • Online penetration will continue to grow in the market, as new brands launch as online pureplays and young shoppers continue to prefer the convenience and wide choice the channel offers.

Reasons to Buy

  • Find out what is driving the sportswear market’s strong growth, and the differentiation between categories until 2027.
  • Learn about the geographical differences within the sportswear market, and which are the key countries driving growth in the market.
  • Identify what makes the leading sportswear players successful and how you could integrate these strategies within your own business.

Adanola
Adidas
Alo Yoga
Anta
Armani
Awake NY
Bandit Running
Bodega
Bombers
Castore
Daily Paper
Fear of God
Hoka
Hugo Boss
Jordan
Lack of Guidance
Li-Ning
Lululemon
Napapijri
New Balance
Nike
North Hill
Off-White
On Running
Oner Active
Palm Angels
Puma
SATISFY
Skechers
Stella McCartney
Stock X
The North Face
Tommy Hilfiger
Under Armour
Vans
Varley
Vinted
Vuori
Yeezy

Table of Contents

EXECUTIVE SUMMARY

KEY TRENDS IN THE GLOBAL SPORTSWEAR MARKET

Global Sportswear Market Drivers

Global Sportswear Market Inhibitors

Key Trends

Brands and sports teams capitalize on collaborations to grow visibility

Lucrative Formula 1 creates a new avenue of exposure for brands

Sportswear brands encourage growth of women in sport

Strategies for Success

The Global Sportswear Market: Global Market Size to 2027

Global Sportswear Market, 2017, 2022 & 2027

Global Sportswear Market 2017-2027

The Global Sportswear Market: Channel Performance to 2027

Global Online Sportswear Market 2017-2027

Global Sportswear Market by Channel Growth 2017-2027

Global Sportswear Market by Channel Share, 2017, 2022 & 2027

The Global Sportswear Market: Regional Performance to 2027

Global Sportswear Market by Region, 2017, 2022 & 2027

Global Sportswear Market by Regional Growth, 2017-2027

Global Sportswear Market: Regional Forecast Summary

Top 10 Global Sportswear Markets by Value, 2017-2027

Top 10 Sportswear Markets by Forecast Growth

The Global Sportswear Market: Category Performance to 2027

Global Sportswear Market by Category, 2017, 2022 & 2027

Global Sportswear Market by Category Growth, 2017-2027

Global Sportswear Market by Sub-Category, 2017-2027

The Global Sportswear Market: Sportswear Type Performance to 2027

Global Athleisure Market 2017, 2022 & 2027

Global Sportswear Market by Sportswear Type, 2017, 2022 & 2027

Global Sportswear Market by Sportswear Type Growth, 2017-2027

The Global Sportswear Market: Price Position & Sports Activity Performance to 2027

Global Sportswear Market by Price Position, 2017, 2022 & 2027

Global Sportswear Market by Price Position Growth, 2017-2027

Global Sportswear Market by Sports Activity, 2017-2027

Competitive Landscape: Leading Market Shares & Brand Profiles

Top 10 Brands: Market Shares 2021-2023

Winners & Losers Outlook

Sportswear Brands in Focus

Nike

Adidas

Puma

Lululemon

On Running and Hoka

Alo Yoga and Anta

Brands to Watch

APPENDIX

Sportswear Market by Country

Sportswear Market by Category & Product Segment

METHODOLOGY & CONTACTS

Table

Sportswear Market Value by Country ($ bn) 2017, 2022, 2023 & 2027 with Forecast Growth ($ bn) and CAGR (%) 2023-2027

Sportswear Market Value by Product Segment ($ bn) 2017, 2022, 2023 & 2027 with Forecast Growth ($ bn) and CAGR (%) 2023-2027

Figures

Global Sportswear Market Value, 2017, 2022 & 2027 ($ bn) with five-year CAGR (%)

Global Sportswear Market Value ($ bn) 2017-2027, and Annual Growth (%)

Global Online Sportswear Market ($ bn) and Online Penetration (%), 2017–2027

Online, Offline and Total Growth (%) within the Global Sportswear Market, 2017-2027

Channel Shares (%) within the Global Sportswear Market, 2017, 2022 & 2027

Regional Shares within the Global Sportswear Market (%) 2017, 2022 & 2027

Regional Growth (%) within the Global Sportswear Market, 2017-2027

Top 10 Global Sportswear Markets by Value ($ bn), 2017, 2022, 2023 & 2027

Top 10 Global Sportswear Markets by CAGR (%) 2022–2027

Category Shares within the Global Sportswear Market (%) 2017, 2022 & 2027

Category Growth (%) within the Global Sportswear Market, 2017-2027

Global Sportswear Sub-Categories by Value ($ bn), 2017, 2022, 2023 & 2027

Global Athleisure Market Value, 2017, 2022 & 2027 ($ bn) with five-year CAGR (%)

Sportswear Type Share within the Global Sportswear Market (%) 2017, 2022 & 2027

Sportswear Type Growth (%) within the Global Sportswear Market, 2017-2027

Price Position Share within the Global Sportswear Market (%) 2017, 2022 & 2027

Price Position Growth (%) within the Global Sportswear Market, 2017-2027

Global Sportswear Market by Sport Activity Value ($ bn), 2017, 2022, 2023 & 2027

Top 10 Brands by Market Share (%), 2021, 2022 & 2023 with Change in Share 2021-2023 (ppts)

Nike’s Sportswear Market Share (%) 2018-2023

Adidas’ Sportswear Market Share (%) 2018-2023

Puma’s Sportswear Market Share (%) 2018-2023

Lululemon’s Sportswear Market Share (%) 2018-2023

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