Sterilized Society – Consumer Behavior Case Study

Pages: 22 Published: March 31, 2021 Report Code: CS21001CS

Health-attentiveness is fueling concerns about product safety and integrity, and heightening demand for products that can sterilize our environments. The connection that consumers now perceive there to be between hygiene, health, and wellness offers new opportunities for manufacturers to entice consumers to trade up to higher-quality, potentially higher-priced products that protect and nurture them.

This report is part of the GlobalData Case Study report series, which analyzes trends explored on GlobalData's TrendSights map. The consumer insight offered throughout the report is drawn from GlobalData's global consumer survey- a quarterly survey designed to capture consumer sentiment as it evolves throughout the year.

Scope

– Explores how heightened hygiene awareness is affecting purchases in household care and hygiene categories.

– Examines consumer preference for products made by large multinationals or small independents across the household care and hygiene categories.

– Provides strategic take-outs and future implications for the trend in future.

Reasons to Buy

– Gain a broader appreciation of the fast-moving consumer goods industry.

– Understand the relevant consumer trends and attitudes that can drive and support innovation and brand strategy.

– Access valuable strategic take-outs to help direct decision-making and inform new product development.

Key Players

Atelier Rebul

Cif Universal

Dettol

Kleenex

Lifebuoy

Saafoo

Table of Contents

Table of Contents

1. Consumer Behavior Case Study : Sterilized Society

Introduction

What?

Why?

Take Outs

2. Appendix

Frequently Asked Questions

Request a Free Sample
$595

Can be used by individual purchaser only

$1785

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

GDPR + CCPA Compliant

Personal and transaction information are kept safe from unauthorised use.

Recently Viewed Reports

Looking to stay on top of industry & market trends?

Sign up to receive regular alerts for our latest analysis and reports. No matter your industry focus, you can keep your finger on the pulse with our timely updates.

Household Care
New
Top Trends in Household Care 2022
$1950 | April 18, 2022
Household Care
New
Smol – Success Case Study
$595 | April 18, 2022
Household Care
New
Household Care and Laundry Packaging Trends and Future Course
$495 | February 2, 2022