Storage Tub with Easy-Open Lid – New Packaging Innovations and Wider Opportunities

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Milk-Bone Treatster Basket is a type of storage tub with an easy-open lid. This plastic tub is currently used for pet treats, provides a secure means of storage, and gives easy access to the contents without needing to lift the pack. A tear-off band around the lid provides reassuring tamper evidence and the ring-pull-style tab at the end helps to initiate tearing. Moreover, the live-hinged lid results in a large aperture for easy access and a lift-up tab on the front allows one-handed opening. The lid’s catch re-engages easily with a light press on the top-front of the lid as it is closed, and a positive click reassures the consumer that it has been shut correctly. The sturdy tub with its handy lid may prompt the consumer to keep the empty pack as a storage container and there is potential to introduce refill packs.

The Packaging Seize + Adapt Concept is a series featuring interesting packs that have the potential for application to other product sectors. These packs have key features and benefits that can be applied to other products or pack formats. Sometimes even a very small element of a pack can have a separate application to a product.

Storage Tub with Easy-Open Lid - Consumer Landscape

Added Functionality: In the quest for more valuable products and experiences, consumers are looking beyond the sensory aspect toward more visible benefits and functions that can enhance their user experience. The storage tub concept adds value and introduces a point of difference over competitors. 

Time Scarcity: Busy modern lifestyles mean that consumers feel time-poor and seek convenient solutions that allow them to complete tasks more efficiently so that they can get on with other chores and, hopefully, enjoy some leisure time and more pleasurable activities. The hinged lid of the Milk-Bone Treatster Basket can be flipped open with one hand and the wide aperture makes it easy to reach in quickly for the product.

To know more about the consumer landscape of storage tub with easy-open lid, download a free report sample

Wider Opportunities for a Storage Tub with Easy-Open Lid

The report offers insights into the potential of storage tub with easy-open lid across several sectors including food & beverages, personal care & pet care, and household care sector. 

Food sector: The concept is ideal for storing staple foods that are typically purchased for multi-occasion usage and need to be kept dry in the steamy kitchen environment. It would also work well for storing snack products, whether as a primary pack for loose foods or as a larger multi-pack option to contain single-portion bags.

Beverages sector: This storage format could work well for powdered or granular beverage concentrates like hot beverages, sports drinks, fruit drinks, and potentially infant formula or other baby beverages. Some products might require an inner package for barrier protection.

Personal care and pet care sector: Storage tub with an easy-open lid can be beneficial in enhancing convenience for products such as body moisturizers, hair styling products, and vitamins/supplements, with the flip-top lid allowing easy one-handed access. The format can also provide a handy and hygienic storage option for cosmetic accessories like cotton wool products and the pack could be left out on a surface, always ready for use. In pet care, the format is already used for pet treats but would be equally viable for complete dry foods, fish foods, and cat litter, as well as dry food additives or supplements.

Household care sector: This storage tub format can be well suited to laundry and dishwashing detergents where one-touch opening/closing and easy access without lifting a heavy pack are advantageous and timesaving. The airtight plastic tub protects moisture-sensitive products stored in damp or steamy conditions and there is potential to modify the lid to incorporate an element of child resistance where necessary.

GlobalData’s TrendSights Framework

GlobalData's TrendSights Framework

To know more about the potential of storage tub with easy open lid packaging in various sectors, download a free report sample

Storage Tub with Easy-Open Lid Market Report Overview

Key Sectors Food, Beverages, Personal Care & Pet Care, and Household Care Sector


This report:

  • Discusses key features and packaging benefits of the Milk-Bone Treatster Basket pack format
  • Examines how this pack format taps into consumer trends within GlobalData’s TrendSights framework
  • Explores how this easy-to-use pack format could be applied to other product categories

Reasons to Buy

  • Use GlobalData’s Packaging Seize+Adapt Concept series to inspire packaging innovation
  • Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry
  • Discover to which product sectors this packaging innovation could potentially have an application to create a point of difference

Big Heart Pet Brands

Table of Contents

Table of Contents

What is Seize+Adapt?

The Packaging Innovation: Convenience

How Does the Innovation Align to TrendSights?

Wider Opportunities for a Storage Tub With Easy Open Lid


Frequently asked questions

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