Subscription Travel Platforms – Case Study

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Subscription Travel Platforms Report Overview

The subscription travel platforms report analyzes the importance of travel subscription platforms across multiple sectors within the tourism industry, including airlines, hotels, and online travel agents (OTAs). The report also includes market trends, opportunities, and challenges subscription-based travel platforms endure in the tourism sector.

The basic premise of a subscription model is that customers are not just seen as one-off sales but as a long-term investment and recurring revenue model. A few companies integrate subscriptions as an additional source of revenue, while others enter the market with subscriptions as their foundational offering.

The subscription business model is gradually gaining popularity in the tourism industry as well, with schemes particularly appealing to leisure or business travelers. Several factors have contributed to the rise of travel subscription plans in the tourism industry, which include changing consumer preferences, and travelers seeking new ways to experience travel especially among Millennials and Gen Z. Additionally the competitive landscape of the tourism industry has encouraged companies to differentiate themselves by introducing subscription plans with unique offerings. For instance, subscribers will have access to discounted prices for holiday products, such as accommodation, car rental, sightseeing activities, foodservice, and more.

Key Market Insights ·       Job Analytics

·       Patent Activity

Key Opportunities ·       Personalization

·       Predictable Revenue Stream

·       Upsell

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Subscription Travel Platforms: Key Insights

Analyzing customer data allows companies to refine their offerings, personalize services, and optimize subscription models. This can be done by hiring professionals skilled in digital marketing, as subscription-based travel services often require a strong digital presence, to be successful in this competitive industry. According to GlobalData’s Job Analytics, subscription-related job roles in the tourism industry experienced growth from 2019 to 2024, with a peak of 193 active jobs in January 2023. This demonstrates the increased investment in subscription-based platforms in many tourism-related companies. The top recruiters are eDreams ODIGEO SA, followed by Booking Holdings Inc. and TripAdvisor Inc.

Furthermore, subscription-based business models have witnessed an increase in patent activities over the years because companies recognize the importance of protecting their innovative approach to subscription-based platforms. This includes innovation in areas such as dynamic pricing models, machine learning algorithms for predicting travel preferences, and enhanced user interfaces for subscription management.

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Subscription Travel Platforms: Key Opportunities

A few of the factors that will drive the subscription travel platforms’ growth are data-driven personalization, a predictable revenue stream, and an opportunity to upsell.

Data-driven personalization: Travel subscriptions are likely to gather a large amount of data about their consumers, including consumer preferences toward accommodation, duration of stay, choice of activity, etc. Subscription travel platforms have a wealth of information regarding user preferences, as a result, travel subscription services need to consider how personalization can be implemented alongside their offerings. For instance, machine learning can then be leveraged to drive personalization and targeted content. Subscription-based travel platforms can provide real-time personalization that considers a user’s context, behavior, device, location, time, past searches, and journeys to show them the right set of flight, hotel, activity, or itinerary recommendations based on past behavior and behavior of other similar users.

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Reasons to Buy

The subscription travel platforms report helps to:

  • Understand subscription travel platforms in the tourism industry.
  • Understand the potential opportunities and challenges the industry might experience.
  • Understand consumer behavior towards subscription travel platforms.
  • Understand the role of travel industry players and tourism bodies.
  • Understand the evolution of subscription travel platforms in recent times.

eDreams ODIGEO Prime
Alaska Airlines
Marriott Bonvoy
World of Hyatt
Hilton Honors
Wyndham Rewards
IHG Rewards Club

Table of Contents


Key Insights

Case Studies

Opportunities & Challenges


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