Success Case Study: Fairlife Milk
Powered by
All the vital news, analysis, and commentary curated by our industry experts.
The dairy industry faces several challenges due to consumers' concerns about several issues associated with milk: health problems (lactose intolerance, high calories) and environmental issues (methane emissions and over-exploitation of land to feed cattle). This has caused a decrease in traditional milk consumption and the rise of alternatives such as plant-based milks. In this context, the only way to return milk to its traditional healthy positioning and stimulate sales is with an innovative approach that can change consumers' perception about this staple.
Scope
"Success Case Study: Fairlife Milk" is part of Canadean's Successes and Failures research. It examines the details of and reasons behind the success of protein enriched Fairlife Milk. It delivers the critical "what", "why", and "so what" analysis to teach you crucial lessons that increase your chances of launching successful products.
Reasons to Buy
Reduce the risk of failure by learning from brands/products that have succeeded on the market.
Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
Access valuable strategic take-outs to help direct future decision-making and inform new product development.
The Coca Cola Company
Walmart
Kroger
Table of Contents
Table
Figures
Frequently asked questions
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.