Success Case Study: Halo Top – How a low-calorie, gluten-free brand became the fastest-growing ice cream in the US
Powered by
All the vital news, analysis, and commentary curated by our industry experts.
"Success Case Study: Halo Top", in the US is part of GlobalData's Success & Failure case study series. It assesses the success of a low-calorie ice cream in the US.
Halo Top effectively created a guilt-free ice cream indulgence among young American consumers. The company registered 2,500% annual growth in revenues in 2016, reaching close to $102m, and expanded its geographic reach to international markets in 2018.
Scope
– Rather than spend money on conventional marketing strategies, it focused on social media, potentially saving marketing expenses while targeting the right audience.
– It is vital that brands understand the needs of their target demographic. By using alternative "gluten-free" ingredients, and glossy packaging, Halo Top effectively positioned its products as a "cool" and "trendy" ice-cream among young American consumers.
– The brand also effectively engaged with consumers by using influencers instead of celebrities.
Reasons to Buy
– Use GlobalData’s selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
– Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Ben & Jerry's Homemade Holdings Inc.
Haagen-Dazs
Table of Contents
Frequently asked questions
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.