Suning, China (Electricals) Shoppers Profile, Market Share and Competitive Positioning
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Profile of retailer’s shopper base, key performance indicators, sales and market shares
Key Highlights
– Suning’s specialism in electricals appeals more to male consumers, who account for 55.2% of its customer base.
– Suning’s services, such as online consultations with experts and product maintenance services, appeal to tech-savvy millennials (62.5%), with consumers aged 25-34 years making up 44.8% of its shopper base
Scope
• Suning’s wide range of electricals products and brands boosts brand appeal among millennials
• Suning’s share of the Chinese electricals market has fallen each year between 2017 and 2021
• Suning’s future strategy should take an omnichannel approach to retail
Reasons to Buy
• Gain a comprehensive knowledge on Suning business and develop a competitive advantage
• Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
• Analysis of key players in the clothing &footwear market segment in China
Alibaba
Amazon
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