Super Bowl 2023 – Event Analysis
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Super Bowl 2023 Event Analysis Report Overview
The Super Bowl has lucrative broadcast deals across the globe, many of which are included within NFL broadcasting packages. Similarly, most Super Bowl sponsorships are included with NFL deals as well. 69 broadcast deals were struck for media rights to show the Super Bowl 2023 across the world. The most common deal length that brands have agreed with the Super Bowl is for one or two years.
The Super Bowl 2023 analysis report provides a detailed overview of the key facts and events which took place in Glendale, USA. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer as well as the sponsorship portfolios of the 2023 Super Bowl.
Super Bowl 2023 – Broadcasters
The Super Bowl is broadcasted on Verizon and Fox Sports in the US. Meanwhile, Mexico has four broadcasters, Fox Sports, TV Azteca, Televisa, and ESPN, for Super Bowl 2023 due to its growing popularity in recent years within the country. In August 2022, ITV announced that they would broadcast the Super Bowl and two out of three London-based NFL games in the UK. Sky would also offer at least five NFL games every week during the season, alongside the Super Bowl.
Super Bowl 2023 - Sponsorship Portfolio
Super Bowl 2023 had 29 brands partnering with it. Since most of the sponsorship deals surrounding the event are included within National Football League (NFL) partnerships, there are large amounts of sponsorship spend. The tournament’s biggest annual sponsorship deal is with EA Sports. Other noteworthy deals include the brewing company Anheuser-Busch, which serves as the global exclusive beer and hard seltzer sponsor of the NFL. The third-highest annual deal for the Super Bowl is with Nike, allowing the company to serve as the official supplier of uniform and sideline apparel for all 32 NFL teams. Other sponsors of the Super Bowl 2023 included Oakley, Verizon, Apple, Bridgestone, and Nationwide Insurance, among others.
Super Bowl (NFL) Sponsorship Analysis by Deal Values, 2023 (%)
To know more about the Super Bowl sponsors, download a free report sample
Super Bowl 2023 Event Analysis Report Overview
Leading Broadcasters | Verizon, Fox Sports, TV Azteca, Televisa, ESPN, ITV, and Sky |
Leading Sponsors | EA Sports, Anheuser-Busch, Nike, Oakley, Verizon, Apple, Bridgestone, and Nationwide Insurance |
Scope
This report provides:
- An overview of the event including a sponsorship portfolio, broadcasters, attendance, and ticketing
- An analysis of the 2023 Super Bowl sponsors and the estimated annual values
- Information regarding the event’s ticketing and attendance figures, player and team profiles, as well as the competition’s prize money
Reasons to Buy
For those wanting an in-depth analysis of how the 2023 Super Bowl performed, in the sense of both business and popularity.
Anheuser-Busch
Nike
Oakley
Verizon
Apple
Bridgestone
Nationwide Insurance
PepsiCo
USAA
Diageo
FedEx
Visa
Castrol
BetMGM
P&G
Fanatics Authentic
Intuit
TCL
Extreme Networks
Pizza Hut
Uber Eats
Gallo
DKB
888Sport
Sportsbreaks.com
Nobull
Truist
Table of Contents
Table
Frequently asked questions
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Who are the tournament broadcasters of Super Bowl 2023?
The tournament broadcasters of Super Bowl 2023 are Verizon, Fox Sports TV Azteca, Televisa, ESPN, ITV, and Sky, among others.
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Who were the brands sponsoring Super Bowl 2023?
The brands sponsoring Super Bowl 2023 are EA Sports, Anheuser-Busch, Nike, Oakley, Verizon, Apple, Bridgestone, and Nationwide Insurance, among others.
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Which brand is the biggest annual sponsor of Super Bowl 2023?
The tournament’s biggest annual sponsorship deal is with EA Sports.
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Who is the official uniform and sideline apparel supplier of Super Bowl 2023?
Nike is the official supplier of uniform and sideline apparel for Super Bowl 2023.
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