Sweden Haircare – Market Assessment and Forecasts to 2024
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The Swedish haircare sector is led by the shampoo category in value terms in 2019. However, hair colorants category is expected to register the fastest value growth during 2019-2024. Hypermarkets & supermarkets is the leading channel for distribution of haircare products in Sweden. Rigid plastics is the most commonly used pack material in the sector, followed by flexible packaging and rigid metal. Henkel AG & Co. KGaA, L`Oreal S.A. and Coty, Inc. are the top threee companies in the Swedish haircare sector.
What else is contained?
– Sector data: Overall sector value and volume data with growth analysis for 2014-2024
– Category coverage: Value and growth analysis for conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo and styling agents with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024
– Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2019
– Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers other general retailers.
– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, paper & board, rigid plastics, and rigid metal; pack type for: tube, jar, bottle, bag/sachet, tub, aerosol, carton-folding, stand up pouch and other pack type, closure type for: flip/snap top, dispenser, screw top, cap, prize off, twist off, sports cap and other closure types, primary outer types for: carton – folding, blister pack, sleeve and shrink wrap.
Scope
– The per capita consumption of haircare was lower in Sweden compared to both the global and regional levels in 2019
– The per capita consumption of perms & relaxers products was higher than other haircare categories in 2019
– Hair colorants is forecast to register faster value growth in the Swedish market
– Hypermarkets & supermarkets is the leading distribution channel in the Swedish haircare sector
– Rigid plastics is the most commonly used pack material in the Swedish haircare sector.
– Older consumers (55+ years) accounted for the highest consumption of haircare products in the country
Reasons to Buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate.
– It also includes economic summary of the country along with labor market and demographic trends.
L`Oreal S.A.
Coty Inc.
Unilever
Procter & Gamble
Ccs Healthcare Ab
Sachajuan
Orion Corporation
L`Anza Europe Ltd
Revlon Inc.
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