Sweden Sports Broadcasting Media (Television and Telecommunications) Landscape
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The Sweden telecom and pay-TV services market size was valued at $7.3 billion in 2020. The market is expected to grow at a CAGR of more than 5% during the forecast period. The market growth will be supported by growth across mobile data and fixed broadband segments.
The Sweden media landscape market report provides an overview of the television and telecom market about sports broadcasting in Sweden today, with top-level data and detailed forecasts of key indicators up to 2025. The report analyses the television, mobile handset, and residential fixed-line broadband sectors, as well as a review of major sports media rights.
Sweden television & telecom services market overview
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What are the different types of services in the Sweden television & telecom services market?
TV services, mobile services, and fixed-broadband services are the different types of TV & telecom services in the Sweden television & telecom services market.
TV services market in Sweden
The television household penetration rate in Sweden is very high. Pay-TV household penetration will fall in 2025 as Swedish consumers will adopt SVOD services over traditional pay-TV platforms However, the pay-TV household penetration will still be high compared to other Western European markets, due to a large proportion of pay-TV subscribers being on basic utility cable packages where the fee is often included in rent paid to the landlord The overall TV household penetration will remain high across 2020 2025.
Mobile services market in Sweden
Over the next five years, total mobile subscriptions will increase. It will be supported by continued growth in smartphone subscriptions and rising adoption of M2M/IoT applications. Over the forecast period, the smartphone subscription penetration of the population will increase which will be mainly supported by MNOs’ promoting device bundled plans with a low upfront cost.
In 2020 4G technology held the majority share of total mobile subscriptions. 4G will remain the dominant technology through 2025 but its share will decline due to 5G adoption. The share of 5G mobile subscriptions will grow by 2025 driven by operators’ investment in 5G network deployment nationwide.
Fixed-broadband services market in Sweden
Total fixed broadband lines in Sweden will increase by 2025 end, supported by investment in fixed infrastructure development by operators and the government Sweden’s national broadband plan stated goals included that by 2020. 95 of all households and businesses should have access to broadband at a minimum capacity of 100 Mbps and by 2025 all of Sweden should have access to high-speed broadband.
Fiber will continue to be the leading technology to deliver fixed broadband services in Sweden. Its share of the residential fixed broadband lines will increase, driven by growing demand for higher speed broadband connectivity in the country, as well as private and municipal investment in fiber networks.
Sweden television & telecom services market, by service
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Which are the key companies in the Sweden television & telecom services market?
The key companies in the Sweden television & telecom services market are Telenor, Tele2, Telia, Three, Bredband2, and NENT.
Sweden television & telecom services market, by key companies
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Market report scope
Market size (2020) | $7.3 billion |
CAGR | >5% |
Forecast period | 2020-2025 |
Television & telecom services | TV Services, Mobile Services, and Fixed-Broadband Services |
Key companies | Telenor, Tele2, Telia, Three, Bredband2, and NENT |
Scope
- Cable was the leading pay-TV platform in 2020, supported by a significant proportion of cable TV subscriptions via property owners. It will remain the leading pay-TV technology over the forecast period.
- Fiber’s share of residential fixed broadband lines will grow by 2025, supported by growing demand for higher-speed broadband connectivity in the country, as well as private and municipal investment in fiber networks.
- 4G, the leading mobile technology in 2020 will see its share drop by 2025, due to subscriber migration to 5G services.
- Sweden’s pay-TV service market is dominated by two operators – Tele2 Sverige and Telia Company
Reasons to Buy
- This sports broadcasting media report offers a thorough, forward-looking analysis of the Swedish television and telecom markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
- Accompanying GlobalData’s forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Swedish pay-TV, mobile handset, and residential fixed broadband markets, including the evolution of service provider market shares.
- With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.
Discovery
NENT
SVT
Tele2
Telenor
Telia Company
Table of Contents
Frequently asked questions
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What was the Sweden television & telecom services market size in 2020?
The television & telecom services market size in Sweden was valued at $7.3 billion in 2020.
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What is the Sweden television & telecom services market growth rate?
The television & telecom services market in Sweden is expected to grow at a CAGR of more than 5% during the forecast period.
-
What are the different types of services in the Sweden television & telecom services market?
TV services, mobile services, and fixed-broadband services are the different types of services in the Swedish television & telecom services market.
-
Which are the key companies in the Sweden television & telecom services market?
The key companies in the Sweden television & telecom services market are Telenor, Tele2, Telia, Three, Bredband2, NENT, and others.
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