Switzerland Online Retailing Market Size, Segment Analysis, Drivers and Constraints, Trends and Forecast, 2022-2026

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Switzerland Online Retailing Market Overview

Online retail sales in Switzerland reached CHF15.7 billion in 2021 primarily driven by lockdowns and the closure of physical stores due to the pandemic.  It also converted many agnostic online shoppers to the channel, especially in food & grocery.  While growth will be slow registering a CAGR of more than 6% during the forecast period, spending per head is expected to increase as consumers become more active online.  Though inflation is forecast to be much lower in Switzerland compared to other European countries, Swiss consumers look out for deals and lower prices, along with convenience which online sales deliver, thereby propelling growth of the channel.

Furthermore, electricals was the largest and most established online retailing sector in Switzerland in 2021. It witnessed considerable growth during the pandemic as people working from home upgraded to new electronics. However, growth is expected to slow down as markets reopen physically  and there will be less need for replacement of electrical components over the period to 2026.

Switzerland Online Retailing Market Outlook

Switzerland Online Retailing Market Outlook

For more insights on the Switzerland online retailing market, download a free report sample.

Switzerland Online Retailing Market – Key Trends

Online shoppers in Switzerland are embracing ethical and sustainable products. The popularity of resource-friendly products that are ethically sourced and produced, under moral labor practices has recorded a strong increase over the years. Sustainability has become an important goal, with factors such as ensuring fair working conditions becoming a priority. For instance, market leader Digitec Galaxus has implemented various measures and launched reduction projects with the goal of reducing its operational CO₂ emissions by 2030. In addition, the company will fully offset its own climate footprint starting in 2022 as well as optimise its operations to minimise CO₂ emissions.

Furthermore, M-commerce is experiencing a considerable expansion in Switzerland with the proliferation of mobile phone users in the country. M-commerce continues to attract many consumers, with over 10.9 million mobile phone subscriptions in 2021. Growing number of users offer business expansion opportunities for online retailers. Similarly, tech-savvy consumers including millennials and generation Z, are also responsible for the growing use of m-commerce, as they spend considerable time browsing the internet and social media through their phones, which offers greater convenience in terms of easier on-the-go shopping.

Switzerland Online Retailing Market Segmentation by categories

The key categories of the Switzerland online retailing market are electricals, clothing & footwear, food & grocery, health & beauty, homewares, DIY & garden, and furniture & floor coverings. The established online sectors are set to lose share to home, health & beauty and food & grocery sectors as their online sales grow faster over the forecast period.

Switzerland Online Retailing Market, by Key Categories

Switzerland Online Retailing Market, by Key Categories

For more insights on the key categories in the Switzerland online retailing market, download a free report sample.

Switzerland Online Retailing Market Segmentation – Major Brands

The major brands of the Switzerland online retailing market are Digitec Galaxus, Zalando, Brack.ch, Microspot.ch, Veepee, Le shop, and Amazon among others.

Switzerland Online Retailing Market Report Overview

Market size (2021) CHF15.7 billion
CAGR (2021-2026) >6%
Key categories Electricals, Clothing & Footwear, Food & Grocery, Health & Beauty, Homewares, DIY & Garden, and Furniture & Floor Coverings
Key brands Digitec Galaxus, Zalando, Brack.ch, Microspot.ch, Veepee, Le shop, and Amazon

Scope:

  • Online retail sales in Switzerland reached CHF15.7 billion in 2021, which was driven by lockdowns and the closure of physical stores.
  • Electricals was the largest and most established online retailing sector in Switzerland, with an online penetration of 46.6% and annual sales of CHF4.6 billion in 2021.

Reasons to Buy

  • Gain a comprehensive view of the online retail industry and forecasts to 2025
  • Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the online retail market
  • Investigate current and forecast trends in online retail sectors to identify the opportunities offering the most potential
  • Understand who the main competitors are in the sectors and their price positioning

Digitec Galaxus
Zalando
Brack.ch
Microspot.ch
Migros
Veepee
Amazon
Le Shop
Ikea
Coop@home

Table of Contents

Table of Contents

Executive summary

Drivers & inhibitors

Trends in online retail

Market context

Online retail in Switzerland

Clothing, footwear & accessories

Food & grocery

Electricals

Health & beauty

Home

Others

Appendix

Methodology

Frequently asked questions

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