Taiwan Baby Food Market Size by Categories, Distribution, Market Share and Forecast to 2028
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Taiwan Baby Food Market Report Overview
The baby food sales in Taiwan were TWD7.3 billion in 2022. The Taiwan baby food will garner a CAGR of more than 3% during 2022-2028. The Taiwan baby food market outlook includes demographic and socio-economic trends to aid clients in effective decision-making.
Taiwan Baby Food Market Outlook 2022-2028 (TWB Billion)
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The Taiwan baby food market insights cover current and future trends that will influence the baby food industry. This report collates multiple data sources to offer a comprehensive baby food sector overview in Taiwan from 2016 to 2028.
Market Size (2022) | TWD7.3 billion |
CAGR (2022-2028) | >3% |
Historical Period | 2016-2022 |
Forecast Period | 2023-2028 |
Key Categories | · Baby Milks
· Baby Cereals & Dry Meals · Baby Wet Meals & Other · Baby Finger Food · Baby Drinks |
Key Distribution Channels | · Drugstores & Pharmacies
· Hypermarkets & Supermarkets · Convenience Stores · E-Retailers · Others |
Leading Manufacturers | · Nestlé
· Abbott Laboratories · PepsiCo · Mead Johnson (Reckitt Benckiser) · The Hain Celestial Group · Freed Foods |
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Taiwan Baby Food Market Trends
Taiwan has been witnessing declining birth rates with fewer women marrying. However, the government has realized the situation and offered incentives such as affordable childcare and community babysitters. This has also propelled women’s participation in the workforce. Mothers aged between 35–39 emerged as the leading birth givers in Taiwan. The reduced ability to breastfeed and the higher disposable incomes of these mothers enable them to buy more commercial baby food products.
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Taiwan Baby Food Market Segmentation by Categories
Baby milk category held the largest baby food value sales in 2022
The key categories in the Taiwan baby food market are:
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Baby Finger Food
- Baby Drinks
The baby milk category comprises breast milk substitutes for infants aged from birth to three years old. First-stage milk and growing-up milk among others were the main segments in this category. Growing-up milks segment accounted for most of the category’s value and volume sales in 2022.
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Segments Covered in the Taiwan Baby Food Market Report
Taiwan Baby Food Market Categories Outlook (Value, TWB Billion, 2016-2028)
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Baby Finger Food
- Baby Drinks
Taiwan Baby Food Market Distribution Channels Outlook (Value, TWB Billion, 2016-2028)
- Drugstores & Pharmacies
- Hypermarkets & Supermarkets
- Convenience Stores
- E-retailers
- Others
Taiwan Baby Food Market Segmentation by Distribution Channels
Drugstores & pharmacies accounted for the dominant Taiwan baby food sector sales in 2022
The key distribution channels in the Taiwan baby food market are:
- Drugstores & Pharmacies
- Hypermarkets & Supermarkets
- Convenience Stores
- E-retailers
- Others
Drugstores & pharmacies often offer a wider range of baby food products compared to hypermarkets & supermarkets at competitive pricing. As a result, this channel has overtaken hypermarkets & supermarket distribution channels in terms of baby food sales.
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Taiwan Baby Food Market - Competitive Landscape
Nestlé garnered the highest Taiwanese baby food market value and volume in 2022
The leading Taiwan baby food companies are:
- Nestlé
- Abbott Laboratories
- PepsiCo
- Mead Johnson (Reckitt Benckiser)
- The Hain Celestial Group
- Freed Foods
Nestlé markets several baby food products through leading brands including NAN, S-26, Graduates, and Gerber. Abbott Laboratories and PepsiCo followed the lead among other baby food companies.
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Latest News and Developments
- In 2021, Taipei began to pay couples TWD20,000 ($649) for every newborn baby. Taipei has also set up approximately 40 public childcare centers, whose costs are much lower than those of private nurseries.
- In March 2022, Nestlé Taiwan introduced a new parental support policy, promoting diversity and inclusivity.
Scope
This report provides:
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work. In-house expertise to offer extensive trends and dynamics data affecting the industry.
- Detailed company profiles considering their entry in the baby food industry with key product sectors.
- Market profile of the various product sectors with their key features & developments. Extensive insights about product segmentation, per capita trends, and the various manufacturers & brands.
- Baby food industry retailing overview with company revenues along with the distribution channel insights.
- Future projections considering various baby food market trends that are likely to affect the industry.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Understand individual product category consumption to align your sales and marketing efforts with the latest trends in the market.
- Investigate which categories are performing the best and how this is changing market dynamics.
Abbott Laboratories
PepsiCo
Mead Johnson (Reckitt Benckiser)
The Hain Celestial Group
Freed Foods
Table of Contents
Table
Figures
Frequently asked questions
-
What was the Taiwan baby food market size in 2022?
The baby food market size in Taiwan was valued at TWD5.1 billion in 2022.
-
What is the Taiwan baby food market growth rate during 2022-2028?
The baby food market in Taiwan will grow at a CAGR of more than 3% during 2022-2028.
-
Which was the key category in the Taiwan baby food market in 2022?
The baby milks category dominated the Taiwan baby food market in 2022.
-
What was the main distribution channel of the Taiwan baby food market in 2022?
Drugstores & pharmacies was the dominating distribution channel in Taiwan baby food market in 2022.
-
Which are the leading manufacturers in the Taiwan baby food market?
The leading manufacturers in the Taiwan baby food market are Nestlé, Abbott Laboratories, PepsiCo, and Freed Foods among others.
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