OTT Video in Africa & the Middle East: Improving Telecom Infrastructure and Rising 4G Penetration to Support OTT Growth

Adoption patterns in the OTT video markets in GCC, MENA and Sub-Saharan Africa vary largely, influenced by factors such as differences in broadband, pay-TV and 4G adoption rates. Telecom operators, broadcasters, media companies and pay-TV operators in the AME region are actively looking to exploit the untapped potential of OTT services and launch new standalone services or services to complement their existing portfolios. Hybrid models with a combination of SVoD, AVoD, TVoD and linear content have been more successful in the region. Live coverage of events such as sports has been a key driver for many OTT services. The absence of international OTT players in the region has created opportunities for regional providers to take advantage of the increasing popularity of OTT services. Owing to rising penetration of affordable mobile data services, mobile will be a key channel to expand the OTT user base. Increasing LTE penetration and the proliferation of low-cost smartphones will further support the growth of mobile-based OTT video services.

Scope

‘OTT Video in Africa & the Middle East: Improving Telecom Infrastructure and Rising 4G Penetration to Support OTT Growth,’ a Telecom Insider Report by Pyramid Research, analyzes the market for over-the-top (OTT) video services in Africa and the Middle East. It provides an overview of current trends and a detailed look at select service providers and markets.

The report is organized as follows:

•   The OTT video market: This section provides a general analysis of OTT services, including a taxonomy and a look at business models and content provision relevant to AME markets.

•   OTT video in Africa and the Middle East: This section examines more specifically the region’s markets, including pay-TV household penetration, common business models, pricing schemes and OTT service provider types. The section also provides results from the Pyramid Research OTT Video Market Attractiveness Index, comparing the main OTT markets on infrastructure, demand and socioeconomic factors, and profiles a number of OTT service providers.

•   Case studies: This section comprises five case studies to identify best practices and to look more closely at some of the factors that drive markets.

Key findings and recommendations: This section provides the report’s findings on OTT video markets in Africa and the Middle East, along with Pyramid Research’s recommendations for telecom operators, mobile operators, pure-play OTT players, broadcasters, pay-TV providers and media companies.

Reasons to buy

Offers a comprehensive and detailed understanding of over-the-top video (OTT) services in the diverse markets of Africa and the Middle East.

Taking a forward-looking approach, the report investigates pricing strategies, business models and the variety of OTT service providers, looking in particular at the various challenges and opportunities facing them, with examples from OTT providers throughout the region.

To highlight the AME region’s most attractive OTT markets, this report draws on Pyramid Research’s OTT Video Market Attractiveness Index, which ranks markets globally based on infrastructure, demand and socioeconomic factors.

Provides telcos with actionable analysis of trends, while the case studies of five OTT providers in Africa and the Middle East provide a resource for more detailed planning.

The key findings and recommendations highlight crucial forward-looking trends in OTT, to allow OTT pure plays, pay-TV operators, broadcasters, telecom network operators and media companies to develop effective longer-term OTT strategies.

Boasts of high presentation quality that allows it to be turned into presentable material immediately, for the executive-level audience.

Companies mentioned

OSN

beIN Sports

Etisalat

Icflix

iROKOtv

MBC

Netflix

YouTube

Google

MTN

Discover Digital

Times Media Group

Mobily

OSN

beIN Sports

Etisalat

Icflix,

iROKOtv

OSN GO

beIN Sports Connect

eLife ON

DStv

Al Jazeera

Telecom Egypt

TE Data

Starz

iTunes

Amazon

Dailymotion

Vimeo

Skrill

Microsoft 4Afrika

Startimes

Spectranet

du

Abu Dhabi Media

twofour54

YahLive

WWE

Hulu

Paramount

Warner Brothers

Fox

Disney

Sony

Universal

Vodafone

CyberSource

Digitürk

20th Century Fox

HBO

Miramax

Starz Digital Media

MGM

Uber

Groupon UAE

VISA

Maroc Telecom

Ooredoo Kuwait

VIVA Bahrain

Saudi Telecom Company (STC)

LG

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