Over-the-Top Video in Europe: Over-the-Top (OTT) Video Content and Pricing Strategies

"Over-the-Top Video in Europe: Over-the-Top (OTT) Video Content and Pricing Strategies", a new Telecom Insider Report by GlobalData, provides an executive-level overview of the OTT video market in Europe. It delivers deep qualitative insight into the OTT Video market, analyzing key trends on content offers, business models for content delivery and pricing strategies.

The OTT video market in Europe is very competitive with a mixture of established international providers,regional players and telco-operated OTT platforms. OTT players' main focus is on creating and including more regional content in local languages to attract viewers, as well as broadcasting major sporting events to differentiate their platform.

It provides in-depth analysis of the following –

– Section 1: OTT Video Content Strategies; a look at OTT video market definition and types of OTT video providers. This section details OTT video best practices regarding content trends, content offers and content delivery formats.

– Section 2: OTT Video Pricing Strategies; an analysis on OTT video business models and pricing strategies for SVOD and TVOD;

– Section 3: OTT Video Content and Pricing Best Practices; three case studies of leading Europe OTT video market players are presented in this section, showcasing their KPIs and growth strategy.

– Key findings and recommendations; the Insider concludes with a number of key findings and a set of recommendations for telecom operators, OTT video service providers and regulators.

Scope

– The OTT video market in Europe is highly competitive and very saturated with the presence of both international and local players.

– OTT providers look to compete on content offering instead, in order to increase their market share.

– A number of providers, particularly broadcasters and telcos, have integrated the option to view live TV channels within their OTT platforms, offering exclusive coverage of live sports, major cultural events, and daily news coverage alongside its existing library of films and TV shows.

Reasons to buy

– This Insider Report provides a comprehensive examination of the OTT video business models for content delivery in the Europe market to help executives fully understand market dynamics, determine what works and what doesn’t, formulate effective product development plans and optimize resource allocation and return on investments.

– Three case studies illustrate the findings of the report, providing insight into particular situations in the OTT video market; this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.

– The report discusses concrete opportunities in the OTT video market, providing a number of actionable recommendations for telecom operators, OTT video service providers and regulators.

– With more than ten charts and tables, the report is designed for an executive-level audience, to help to understand the OTT video market, analyzing OTT video content trends and offers, business models for content delivery and pricing strategies.

Companies mentioned

All 4

Amazon

Apple

BBC

Canal+

Cyfrowy Polsat

DAZN

Detusche Telekom

Entertain TV

Google

HBO Europe

IPLA

ivi.Ru

livestream

maxdome

Megogo

Movistar+

Netflix

NOW TV

OnPrime TV

ProSiebenSat.1 Media

Rakuten TV

Sky

Telecom Italia (TIM)

Telefónica

Vimeo

Youtube

Ziggo

Table of Contents

Table of Contents

Table of contents 3

List of exhibits 4

Executive summary 5

Section 1: OTT Video Content Strategies 6

OTT video definition and market context 7

OTT video content best practices 8

Section 2: OTT Video Pricing Strategies 12

OTT video business models and pricing strategy 13

Section 3: Case Studies 17

Netflix 18

TIMvision 19

maxdome 20

Section 4: Key Findings and Recommendations 21

Key findings 22

Recommendations 23

Appendix 24

OTT video content index 25

Companies mentioned 26

Acronyms and definitions 27

About the authors 28

Contact information 29

List of Figures

List of Figures

Exhibit 1: Types of OTT video providers 7

Exhibit 2: OTT video providers in Europe by type, 2018 8

Exhibit 3: Select OTT video content trends, Europe, 2018 9

Exhibit 4: OTT video content offers, 2018 10

Exhibit 5: OTT video content delivery format, Europe, 2018 11

Exhibit 6: Pricing of SVoD OTT providers, 2018 13

Exhibit 7: Pricing of TVoD OTT providers, 2018 14

Exhibit 8: SVoD OTT video player positioning in Europe based on pricing and content strategy, 2018 15

Exhibit 9: SVoD OTT video player positioning in Europe based on pricing and content strategy, 2018 16

Exhibit 10: OTT video content index composition 26

    Pricing

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