Tech in Sports – Report Bundle (5 Reports)
Powered by
All the vital news, analysis, and commentary curated by our industry experts.
Tech in Sports Market Bundle Report Overview
“The world of games and sports is growing at a fast pace with new inventions and innovations. One sport that has been able to resist the use of high-tech assistance until very recently is soccer/football. But who knew that gone are the days when only human eyes had to make judgments just based on player movements? Thanks to today’s rise of everything from GPS trackers to RFID chips, sports officials can calculate scores with instant and impartial data.”
As a part of this bundle, you will gain access to in-depth insights available in the following reports:
- Thematic Report: Sports Viewership
- Thematic Research – Digital Media and Sport
- Thematic Research – Internet of Things in Sport
- Thematic Research – Piracy in Sport
- Thematic Research – Social Media & Sport
Report 1: Thematic Report: Sports Viewership
GlobalData estimated that the global sports media rights market will grow to almost $60 billion by the end of 2024, with a CAGR of more than 30% between 2020 and 2024. Business models within sports teams are now determined on how to win new fans. The strategy that many major sports leagues and teams employ nowadays is to win over new fans across the globe, broadening their appeal and trying to increase the number of potential business opportunities. Social media networks have become an integral part of sports viewership, as fans often post comments and messages on platforms like Twitter and Instagram while watching their favorite teams play. The incessant development of virtual reality tech has seen sports teams utilize it to capture the attention of fans. Several years ago, the Boston Red Sox installed VR booths at their home venue, Fenway Park, to allow fans to experience baseball games in closer detail.
Report 2: Thematic Research – Digital Media and Sport
The explosion of internet sites, social media platforms, and online media has changed the way fans consume sports content. Many now set up social media feeds to follow their favorite teams and view short highlights, as well as follow the leagues via streaming services. The embracing of social media by many sports leagues has drastically accelerated their global development and popularity. Even the scope of esports is moving from local area network-based (LAN) wired connectivity to 5G-powered wireless connections. Over the next few years, organizers will explore the potential for cross-platform competitions using 5G’s low latency and high bandwidth capabilities. Theoretically, gamers can enjoy lag-free esports and viewers will get faster, portable, uninterrupted 4K streaming content.
Report 3: Thematic Research – Internet of Things in Sport
The IoT market size was US$622 billion in 2020. The market is expected to grow at a CAGR of more than 12% over the forecast period 2020-2024. Within two IoT segments, enterprise IoT will be dominating the overall market in focus in the coming years. Wearable tech is the area of IoT that provides the strongest possibility of increasing athlete performance, and its uses in the sector have been growing over the last few years. The main uses in sports have largely applied to optimizing player performance and monitoring the physical conditions of players to minimize the risk of injuries. Clubs are also using IoT-based apps to relay information to fans’ smartphones with real-time inputs and predictions.
Report 4: Thematic Research – Piracy in Sport
As a result of increasing prices, many sports fans have been illegally viewing sports events, with many finding links online to watch live events at no cost. While some of these providers have faced legal issues and the risk of being shut down, the enormous demand means that those who are determined to find a way to view for free will continue to do so. Pirate streams of sporting events are not difficult to find on the internet and shutting these down has proved to be an impossible task for sports leagues. While legal action has been successfully brought against several illegal streamers, many are still fully operational. While sports leagues such as the NFL, NBA, NHL, and the Premier League are committed to tackling the problem, it seems incredibly easy to set up replacements. Younger fans largely watch sports online, but the lack of affordability and legal streaming options in some countries contributes to piracy. Legal options need to be made available in all countries, and existing options should be made cheaper. However, this would impact revenues generated by broadcasters and sports leagues, who would be unwilling to potentially lose money.
Report 5: Thematic Research – Social Media & Sport
Big Tech companies dominate the social media space. Facebook (Meta) has almost 3 billion monthly users, while YouTube has more than 2 billion monthly users. In most segments, big platforms benefit from network effects, and, thanks to their larger number of users, they are the most attractive to both consumers and advertisers. Few players offer a comparable portfolio of services to Facebook, preferring instead to offer more specialized services. For example, LinkedIn positions itself as a social media platform for consumers’ professional networks. The most successful social media companies have built large ecosystems of complementary products and services around their core operations. Their vast databanks make it possible for these super-platforms to expand their services into new markets, some of which are traditionally dominated by non-digital firms. For example, Facebook is expanding into financial services and cryptocurrencies, while Tencent has moved into lending and wealth management.
Thematic Research - Digital Media and Sport
Thematic Research - Internet of Things in Sport
Thematic Research - Piracy in Sport
Thematic Research - Social Media & Sport
Table of Contents
Frequently asked questions
-
Thematic Report: Sports Viewership
-
Which two social media platforms are used often by fans to post comments and messages while watching their favorite teams play?
Social media platforms like Twitter and Instagram, have become an integral part of sports viewership, as fans often post comments and messages on platforms while watching their favorite teams play.
-
Thematic Research - Digital Media and Sport
-
How 5G will facilitate the esports industry?
5G’s low latency and high bandwidth capabilities can be explored for gamers to enjoy lag-free esports and viewers to get faster, portable, uninterrupted 4K streaming content.
-
Thematic Research - Internet of Things in Sport
-
What was the global IoT market size in 2020?
The global IoT market was worth $622 billion in 2020.
-
Thematic Research - Piracy in Sport
-
Why tackling piracy in sports is difficult?
While sports leagues such as the NFL, NBA, NHL, and the Premier League are committed to tackling the problem of online piracy, it seems incredibly easy to set up replacement websites, where fans find links online to watch live events at no cost.
-
Thematic Research - Social Media & Sport
-
What unique approach have successful social media companies taken to expand their services into new markets?
Successful social media companies have built large ecosystems of complementary products and services around their core operations with vast databanks, which has made it possible for these super-platforms to expand their services into new markets.
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.