Business of the Tennis Grand Slams 2024 – Property Profile, Sponsorship and Media Landscape
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Business of the Tennis Grand Slams 2024 Report Overview
The Australian Open has the largest sponsorship portfolio, whereas the US Open had the highest overall revenue from sponsors for the 2024 season. The Business of the Tennis Grand Slams 2024 research report provides an analysis of the current business landscape of the biggest tennis tournaments, i.e., the Australian Open, French Open, Wimbledon, and the US Open. The report has evaluated the tennis grand slams from social media, sponsorship rights, and media perspectives. It also gives a thorough understanding of the commercial setups of the grand slams individually.
Key Tennis Grand Slams | · Australian Open
· French Open · Wimbledon · US Open |
Key Sponsors | · ABB Sports
· DHL · Julius Bar · Allianz · Bosch |
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Business of Tennis Grand Slams - Broadcasters
Australian Open: The home market broadcasting rights is carried by the Nine Network. A few of the major global markets for tennis include China Central Television, Discovery, Eurosport, and ESPN among others.
French Open: The broadcasting rights for the French Open will continue to be split between France Televisions and Amazon Prime. Eurosport, Discovery, and ESPN continue to broadcast the tournament content across different free-to-air and pay-tv channels.
Wimbledon: The BBC has remained the home of Wimbledon, in a partnership that has been running for more than 80 years. In the United States, both ESPN and the Tennis Channel committed to the slam on long-term rights. Other major broadcasting deals signed with the slam in recent months include Amazon’s exclusive deal in Germany and Austria between 2024 and 2027.
US Open: The broadcasting rights for the US Open were with ESPN, Sky Sports, Amazon Prime, and Eurosport.
Tennis Grand Slams by Broadcasters, 2024
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Business of Tennis Grand Slams –Sponsorship
Australian Open: For the 2024 season, the Australian Open boasts of around 31 active partnerships for the recent 2024 tournament. Its largest and longest-serving active partner is the South Korean automotive brand, Kia. Emirates, Luzhou Laojiao, and Rolex comprise the rest of the four listed brands as ‘main partners’ with the championships. From a brand industry perspective, the beverage industry stands as the most prominent.
French Open: The French Open boasts 21 deals to rank as the estimated second-highest earner from sponsorship deals. The biggest sponsor is the financial services group BNP Paribas. Besides BNP Paribas, Emirates, Lacoste, Oppo, Renault, and Rolex are all listed as larger-tiered partners, above the standard official partnership at the French Open, also referred to as Roland Garros. There is no one standout industry when it comes to the French sponsorship portfolio, with the beverage, business services, and consumer goods sectors all holding the most prominent number of deals, three. Additionally, French brands account for over half the sponsorship deals from the 2023 tournament.
Wimbledon: The Wimbledon Championships brings in the least amount of revenue from sponsorship rights across the slams. This could be because of the smaller portfolio of partners it chooses to sign with. The championships have 16 unique partners, most of which hold a similar bunch of rights with their association and thus are linked to similar valued partnerships. Barclay’s came in as the official banking partner of the championships, following the exit of HSBC. American Express, Evian, Vodafone, Ralph Lauren, and Slazenger are a few prominent partners at Wimbledon. Furthermore, much like the Australian Open, the beverage industry is the most common partner of the Wimbledon Championships.
US Open: The US Open is estimated to generate a sponsorship revenue of $151 million across the tournament sponsors, making it the largest earning tennis slam from sponsorship deals. The US Open is linked to three major partners, JP Morgan Chase, American Express, and Emirates. The tournament also continues to be linked to some of the biggest brands in the world, highlighting its market position. Other partners which are linked to partnerships are JP Morgan Chase, Evian, Tiffany, IBM, Heineken, and American Express. Additionally, the beverage industry stands as the single most prominent industry sponsor of the US Open, currently linked to six deals.
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Scope
The main context of this report is to illustrate the key developments in elite tennis offering a key insight into the main commercial landscape of the sport, with a bit of context into how its biggest tournaments compare to one another. The report offers some industry-leading insight and analysis on one of the biggest and most popular sports in the world, with a clear breakdown of the commercial revenue generated. It emphasizes the main sponsorship rights at the slams and offers a clear breakdown of the brands involved in the sport.
Key Highlights
The report gives an overview of each slams’ biggest deals from around the world, with an insight into where these deals are being found in terms of industry and brand location. It also takes a closer look at the media landscape for each tournament, if and where the competition is made freely available or placed behind a paywall. It also offers a clear breakdown of the main kit suppliers in the market, covering the top 32 ranked athletes for both genders’ singles tours.
Reasons to Buy
- The report offers an analysis of all major deals linked to these tournaments, including the 2024 Aussie Open and main contracts from the 2023 editions of the French Open, Wimbledon Championships, and the US Open.
- Tennis is a very popular global sport, and the Grand Slams are by far the most watched and prestigious tournaments within it.
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Frequently asked questions
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What is the estimated sponsorship revenue of the US Open 2024?
The estimated sponsorship revenue of the US Open is $151 million for the 2024 season.
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Which are the key broadcasters of the Tennis Grand Slams 2024?
A few of the broadcasters for the Tennis Grand Slams are Nine Network, CCTV, ESPN, Discovery, Eurosport, and Amazon Prime among others.
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Which are the leading sponsors of Tennis Grand Slams for the 2024 season?
Kia, Emirates, Luzhou Laojiao, Rolex, BNP Paribas, Barclays, and JP Morgan Chase among others are a few of the leading sponsors of the Tennis Grand Slams 2024 season.
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