Thailand Baby Food Market Size by Categories, Distribution, Market Share and Forecast to 2028
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Thailand Baby Food Market Report Overview
The baby food sales in Thailand were THB26 billion in 2022. The Thailand baby food market will garner a CAGR of more than 2% during 2022-2028. The Thailand baby food market outlook includes demographic and socio-economic trends to aid clients in effective decision-making.
Thailand Baby Food Market Outlook 2022-2028 (THB Billion)
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The Thailand baby food market insights cover current and future trends that will influence the baby food industry. This report collates multiple data sources to offer a comprehensive baby food sector overview in Thailand from 2016-2028.
Market Size (2022) | THB26 billion |
CAGR (2022-2028) | >2% |
Historical Period | 2016-2022 |
Forecast Period | 2023-2028 |
Key Categories | · Baby Milks
· Baby Cereals & Dry Meals · Baby Wet Meals & Other |
Key Distribution Channels | · Hypermarkets and Supermarkets
· Convenience Stores · Drugstores & Pharmacies |
Leading Manufacturers | · Nestlé
· Danone · Mead Johnson (Reckitt Benckiser) · Abbott Laboratories · The Kraft Heinz Company · Srichiengmai Industry |
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Thailand Baby Food Market Trends
The number of Thai women employed in professional and skilled jobs is gradually increasing. This is likely to mean a rise in income but a decrease in spare time. These factors generally tend to favor baby food sales. Despite the rise of dual-income households in Thailand, the rising cost of living has forced many Thai consumers to switch to economic retailers for purchasing baby food products. Furthermore, convenience and natural claims are appealing features for price-sensitive Thai consumers. Baby food manufacturers, thus, should increase their focus on introducing user-friendly natural products.
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Thailand Baby Food Market Segmentation by Categories
Baby milks category held the largest Thai baby food market share in 2022
The key categories in the Thailand baby food market are:
- Baby Milks
- Baby Wet Meals & Other
- Baby Cereals & Dry Meals
The baby milk category accounted for the highest baby food value in 2022. This category comprises breast milk substitutes for infants aged from birth to three years old. Products include first-stage milk, follow-on milk, and special dietary milk among others. The growing-up milks segment accounted for most of the category’s value in 2022.
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Segments Covered in Thailand Baby Food Market Report
Thailand Baby Food Market Categories Outlook (Value, THB Billion, 2022-2028)
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
Thailand Baby Food Market Distribution Channels Outlook (Value, THB Billion, 2022-2028)
- Hypermarkets & Supermarkets
- Convenience Stores
- Drugstores & Pharmacies
- Others
Thailand Baby Food Market Segmentation by Distribution Channels
Hypermarkets & supermarkets was the dominant distribution channel with the highest baby food sales in 2022
The key distribution channels in the Thailand baby food market analysis are:
- Hypermarkets And Supermarkets
- Convenience Stores
- Drugstores & Pharmacies
- Others
A large percentage of Thai mothers have access to hypermarkets and supermarkets that stock a wide range of baby food products. For Western manufacturers, which have considerable experience in making the most of modern retailing systems, this is a considerable boon. Convenience stores followed the lead among the other distribution channels.
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Thailand Baby Food Market - Competitive Landscape
Nestlé was the leading Thai baby food manufacturer in 2022
The leading Thailand baby food companies are:
- Nestlé
- Danone
- Mead Johnson (Reckitt Benckiser)
- Abbott Laboratories
- The Kraft Heinz Company
- Srichiengmai Industry
- Others
Nestlé garnered the highest Thai baby food value and volume in 2022. The company offers baby food products across its key brands including Bear Brand, Nan, Cerelac, and Lactogen among others. Mead Johnson (Reckitt Benckiser) and Danone followed the lead among other baby food companies.
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Scope
This report provides:
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work. In-house expertise to offer extensive trends and dynamics data affecting the industry.
- Detailed company profiles considering their entry in the baby food industry with key product sectors.
- Market profile of the various product sectors with their key features & developments. Extensive insights about product segmentation, per capita trends, and the various manufacturers & brands.
- Baby food industry retailing overview with company revenues along with the distribution channel insights.
- Future projections considering various baby food market trends that are likely to affect the industry.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Understand individual product category consumption to align your sales and marketing efforts with the latest trends in the market.
- Investigate which categories are performing the best and how this is changing market dynamics.
Danone
Mead Johnson (Reckitt Benckiser)
Abbott Laboratories
The Kraft Heinz Company
Srichiengmai Industry
Table of Contents
Table
Figures
Frequently asked questions
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What was the Thailand baby food market size in 2022?
The baby food market size in Thailand was valued at THB26 billion in 2022.
-
What is the Thailand baby food market growth rate during 2022-2028?
The baby food market in Thailand will grow at a CAGR of more than 2% during 2022-2028.
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Which was the leading category in the Thailand baby food market in 2022?
Baby milk was the leading category in the Thailand baby food market in 2022.
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What was the leading distribution channels of the Thailand baby food market in 2022?
Hypermarkets & supermarkets dominated the Thailand baby food market in 2022.
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Which are the leading manufacturers in the Thailand baby food market?
The leading manufacturers in the Thailand baby food market are Nestlé, Danone, The Kraft Heinz Company, and Srichiengmai Industry among others.
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