Thailand Baby Food Market Size by Categories, Distribution, Market Share and Forecast to 2028

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Thailand Baby Food Market Report Overview

The baby food sales in Thailand were THB26 billion in 2022. The Thailand baby food market will garner a CAGR of more than 2% during 2022-2028.  The Thailand baby food market outlook includes demographic and socio-economic trends to aid clients in effective decision-making.

Thailand Baby Food Market Outlook 2022-2028 (THB Billion)

Thailand Baby Food Market Outlook 2022-2028 (THB Billion)

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The Thailand baby food market insights cover current and future trends that will influence the baby food industry. This report collates multiple data sources to offer a comprehensive baby food sector overview in Thailand from 2016-2028.

Market Size (2022) THB26 billion
CAGR (2022-2028) >2%
Historical Period 2016-2022
Forecast Period 2023-2028
Key Categories ·        Baby Milks

·        Baby Cereals & Dry Meals

·        Baby Wet Meals & Other

Key Distribution Channels ·        Hypermarkets and Supermarkets

·        Convenience Stores

·        Drugstores & Pharmacies

Leading Manufacturers ·        Nestlé

·        Danone

·        Mead Johnson (Reckitt Benckiser)

·        Abbott Laboratories

·        The Kraft Heinz Company

·        Srichiengmai Industry

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Thailand Baby Food Market Trends

The number of Thai women employed in professional and skilled jobs is gradually increasing. This is likely to mean a rise in income but a decrease in spare time. These factors generally tend to favor baby food sales. Despite the rise of dual-income households in Thailand, the rising cost of living has forced many Thai consumers to switch to economic retailers for purchasing baby food products. Furthermore, convenience and natural claims are appealing features for price-sensitive Thai consumers. Baby food manufacturers, thus, should increase their focus on introducing user-friendly natural products.

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Thailand Baby Food Market Segmentation by Categories

Baby milks category held the largest Thai baby food market share in 2022

Baby milks category held the largest Thai baby food market share in 2022

The key categories in the Thailand baby food market are:

  • Baby Milks
  • Baby Wet Meals & Other
  • Baby Cereals & Dry Meals

The baby milk category accounted for the highest baby food value in 2022. This category comprises breast milk substitutes for infants aged from birth to three years old. Products include first-stage milk, follow-on milk, and special dietary milk among others. The growing-up milks segment accounted for most of the category’s value in 2022.

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Segments Covered in Thailand Baby Food Market Report

Thailand Baby Food Market Categories Outlook (Value, THB Billion, 2022-2028)

  • Baby Milks
  • Baby Cereals & Dry Meals
  • Baby Wet Meals & Other

Thailand Baby Food Market Distribution Channels Outlook (Value, THB Billion, 2022-2028)

  • Hypermarkets & Supermarkets
  • Convenience Stores
  • Drugstores & Pharmacies
  • Others

Thailand Baby Food Market Segmentation by Distribution Channels

Hypermarkets & supermarkets was the dominant distribution channel with the highest baby food sales in 2022

Hypermarkets & supermarkets was the dominant distribution channel with the highest baby food sales in 2022

The key distribution channels in the Thailand baby food market analysis are:

  • Hypermarkets And Supermarkets
  • Convenience Stores
  • Drugstores & Pharmacies
  • Others

A large percentage of Thai mothers have access to hypermarkets and supermarkets that stock a wide range of baby food products. For Western manufacturers, which have considerable experience in making the most of modern retailing systems, this is a considerable boon. Convenience stores followed the lead among the other distribution channels.

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Thailand Baby Food Market - Competitive Landscape

Nestlé was the leading Thai baby food manufacturer in 2022

Nestlé was the leading Thai baby food manufacturer in 2022

The leading Thailand baby food companies are:

  • Nestlé
  • Danone
  • Mead Johnson (Reckitt Benckiser)
  • Abbott Laboratories
  • The Kraft Heinz Company
  • Srichiengmai Industry
  • Others

Nestlé garnered the highest Thai baby food value and volume in 2022. The company offers baby food products across its key brands including Bear Brand, Nan, Cerelac, and Lactogen among others. Mead Johnson (Reckitt Benckiser) and Danone followed the lead among other baby food companies.

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Scope

 This report provides:

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work. In-house expertise to offer extensive trends and dynamics data affecting the industry.
  • Detailed company profiles considering their entry in the baby food industry with key product sectors.
  • Market profile of the various product sectors with their key features & developments. Extensive insights about product segmentation, per capita trends, and the various manufacturers & brands.
  • Baby food industry retailing overview with company revenues along with the distribution channel insights.
  • Future projections considering various baby food market trends that are likely to affect the industry.

Reasons to Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Understand individual product category consumption to align your sales and marketing efforts with the latest trends in the market.
  • Investigate which categories are performing the best and how this is changing market dynamics.

Nestlé
Danone
Mead Johnson (Reckitt Benckiser)
Abbott Laboratories
The Kraft Heinz Company
Srichiengmai Industry

Table of Contents

  • 1. Introduction
  • 2. Executive Summary
  • 3. Part 1: Market Environment

    • 3.1. Value and Volume Growth Analysis by Region
    • 3.2. Growth Analysis of Thailand Compared with Other Leading Countries in Asia–Pacific
    • 3.3. PCC and PCE of Thailand Compared with Global and Asia–Pacific Markets

  • 4. Part 2: Background

    • 4.1. Births
    • 4.2. The Consumer
    • 4.3. Sociodemographic Trends
    • 4.4. Working Women
    • 4.5. Breastfeeding Trends
    • 4.6. Regulations

  • 5. Part 3: Overview

    • 5.1. Thailand Baby Food Sector Snapshot
    • 5.2. Market Size Analysis
    • 5.3. Manufacturer Shares

  • 6. Part 4: Category Analysis

    • 6.1. Baby Milks
    • 6.2. Baby Cereals & Dry Meals
    • 6.3. Baby Wet Meals & Other

  • 7. Part 5: Production and Trade

    • 7.1. Imports
    • 7.2. Exports

  • 8. Part 6: Distribution

    • 8.1. Channel Share Analysis
    • 8.2. Baby Food Retailing

  • 9. Part 7: Economic Background

    • 9.1. GDP Growth and Inflation

  • 10. Part 8: Prospects and Forecasts

    • 10.1. Future Trends

  • 11. Part 9: Definitions
  • 12. Part 10: Appendix
  • 13. Methodology
  • 14. About GlobalData

Table

Birth & population trends, 2008-28

Live births by region, 2012-21

Live births by age of mother, 2000, 2006, 2010-14, and 2016-19

Number of women of childbearing age, by age group, 2010, 2015, 2017, 2019, and 2021

Female employment trends, 2010-15, 2017, and 2020 21

Female employment trends, 2010-15, 2017, and 2020 21

Female labor force participation rates by age, 2015-22

Working women by type of work, 2012, 2015, and 2019-20

Breastfeeding trends, Thailand, 2012

Early breastfeeding initiation, 2012

Types of breastfeeding by region, 2009

Infant and young child feeding (IYCF) practices in 2015

Median duration breastfeeding among children aged 0-35 months, Thailand, 2012

Leading categories (value and volume), 2022

Baby food: manufacturer shares, value & volume, %, 2016-22

Baby food: manufacturer shares by category, %, 2022

Baby milks: SKUs by pack type, 2022

Baby milks: SKUs by pack size, 2022

Baby milks: brand price positioning analysis, 2022

Baby milks: manufacturer shares, value & volume, %, 2016-22

Baby milks: manufacturer & brand shares, value %, 2016-22

Baby milks: manufacturer & brand shares, volume %, 2016-22

Baby cereals & dry meals: SKUs by pack type, 2022

Baby cereals & dry meals: SKUs by pack size, 2022

Baby cereals & dry meals: brand price positioning analysis, 2022

Baby cereals & dry meals: manufacturer shares, value & volume, %, 2016-22

Baby cereals & dry meals: manufacturer & brand shares, value %, 2016-22

Baby cereals & dry meals: manufacturer & brand shares, volume %, 2016-22

Baby wet meals & other: SKUs by pack type, 2022

Baby wet meals & other: SKUs by pack size, 2022

Baby wet meals & other: brand price positioning analysis, 2022

Baby wet meals & other: manufacturer shares, value & volume, %, 2016-22

Baby wet meals & other: manufacturer & brand shares, value %, 2016-22

Baby wet meals & other: manufacturer & brand shares, volume %, 2016-22

Baby milks & cereals: trends in imports, 2014-21

Imports of baby milks & cereals by country of origin, 2019-21

Other baby food: trends in imports, 2014-21

Imports of other baby food by country of origin, 2019-21

Baby milks & cereals: trends in exports, 2014-21

Exports of baby milks & cereals by country of destination, 2019-21

Other baby food: trends in exports, 2014-21

Exports of other baby food by country of destination, 2019-21

Change in distribution share, 2016-22

Baby food: sales by outlet type, % value, 2016-22

Baby food: sales by type of food & outlet type, % value, 2022

Category definitions

Terminology definitions

Baby population, number of babies (’000), 2008-28

Baby food: market value, current prices ($ million), 2016-22

Baby food: market value, constant prices, 2016-22

Baby food: market volume, million kg, 2016-22

Baby food: per capita expenditure, current prices ($), 2016-22

Baby food: per capita expenditure, constant prices, 2016-22

Baby food: per capita consumption, kg, 2016-22

Baby milks: category segmentation, value & volume, 2016-22

Baby food: market value forecasts, current prices ($ million), 2022-28

Baby food: market value forecasts, constant prices, 2022-28

Baby food: market volume forecasts, million kg, 2022-28

Baby food: per capita expenditure forecasts, current prices ($), 2022-28

Baby food: per capita expenditure forecasts, constant prices, 2022-28

Baby food: per capita consumption forecasts, kg, 2022-28

Exchange rates: LCU per $, 2016-22

Exchange rates: LCU per $, 2023-28

SKUs allocation by product type

Figures

Market Assessment and Forecasts to

Thailand’s value and volume shares in the global and Asia-Pacific baby food sectors, 2022-27

Thailand compared with the other top countries in terms of market share, growth, and competitive landscape

PCC* comparison – Thailand, Asia-Pacific, and global, 2017-27

PCE* comparison – Thailand, Asia-Pacific, and global, 2017-27

Thailand: In light of the rising cost of living, how have your shopping habits changed for baby care and child care products?

Thailand: How would you describe your spend on the following products in the last three months? For “baby food”, for “baby milk”

Thailand: Which of the following features do you actively look for when making a purchase?

Baby food: sector size (value), 2016-22

Baby food: sector size (volume), 2016-22

Market size and growth analysis by value and volume, baby food sector, 2016-28

Baby food: manufacturer shares, value %, 2022

Baby food: manufacturer shares, volume %, 2022

Baby food: manufacturer shares by category, % value, 2022

Market size and growth analysis by value and volume, baby milks category, 2016-28

Baby milks: per capita expenditure & consumption, 2016-22

Baby milks: per capita expenditure & consumption by age group, 2016-22

Baby milks: segmentation, value, and volume, 2016-22

Market size and growth analysis by value and volume, baby cereals & dry meals category, 2016-28

Baby cereals & dry meals: per capita expenditure & consumption, 2016-22

Market size and growth analysis by value and volume, baby wet meals & other category, 2016-28

Baby wet meals & other: per capita expenditure & consumption, 2016-22

Share of key distribution channels (in value terms) – baby food, 2022

Key distribution channel share by category (in value terms), 2022

GDP at current prices (THB trillion)

Real GDP growth rate (%)

Consumer price inflation (%)

Unemployment rate (%)

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