Thailand Foodservice Market Size and Trends by Profit and Cost Sector Channels, Players and Forecast to 2027

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Thailand Foodservice Market Report Overview

The Thailand profit sector recorded sales of THB1.6 trillion ($46.9 billion) in 2022 and is forecast to record a CAGR of over 9% during 2022-2027. This can be attributed to the Thai government’s increased focus on promoting travel and tourism positively impacting hotel, restaurant, and café (HoReCa) businesses.

Thailand Foodservice Profit Sector Outlook 2022-2027, (THB Trillion)

Thailand Foodservice Profit Sector Outlook 2022-2027, (THB Trillion)

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The Thailand foodservice market research report provides an in-depth evaluation of the foodservice market in the country, including an analysis of the key issues impacting the market, and the opportunities this presents for the sector participants. The report includes data and forecast of key channels (QSR, FSR, coffee & tea shop, and pub, club & bar) within the Thailand foodservice market and gives an overview of market leaders within the four major channels.

Market Size (2022) THB1.6 trillion ($46.9 billion)
CAGR (2022-2027) >9%
Historical Period 2017-2022
Forecast Period 2023-2027
Key Profit Sector Channels ·        QSR

·        FSR

·        Mobile Operator

·        Workplace

·        Pub, Club & Bar

Key Outlet Type ·        Dine-in

·        Takeout

Key Owner Type ·        Independent Operators

·        Chain Operators

Key Cost Sector Channels ·        Military & Civil Defense

·        Healthcare

·        Education

·        Welfare & Services

·        Complimentary Services

Key Companies ·        Yum! Brands

·        Charoen Pokphand Group

·        McDonald’s

·        MK Restaurant Group

·        Minor International

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Thailand Foodservice Market Trends

  • Revival of the market: Consumers who did not frequent foodservice outlets due to the COVID-19 induced lockdown restrictions, started visiting restaurants again in 2022 post the pandemic.
  • Value for money: Consumers remain highly price-conscious and thus will seek value-for-money offerings over concerns of rising inflation.
  • Social Responsibility: Consumers prioritize options that benefit society and are attracted to socially responsible operators that demonstrate a genuine commitment to making a positive social impact.

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Thailand Foodservice Market Segmentation by Profit Sector Channels

The QSR was the largest profit sector channel in 2022 by value sales.

The key profit sector channels in the Thailand foodservice market are FSR, QSR, accommodation, leisure, pub, club & bar, and retail. The QSR was the leading profit sector channel in 2022. QSR has remained popular among budget-conscious consumers due to its affordable offerings. Chain operators will continue to innovate their menu offerings and expand their consumer base. Consumers’ preference for hygienic and time-saving options will increase the focus of chain operators on these factors in the next few years.

Thailand Foodservice Market Analysis by Profit Sector Channels, 2022 (%)

Thailand Foodservice Market Analysis by Profit Sector Channels, 2022 (%)

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Thailand Foodservice Market Segmentation by Cost Sector Channels

The key cost sector channels in the Thailand foodservice market are military & civil defense, healthcare, education, welfare & services, and complimentary services. Education was the largest cost sector in 2022.  followed by military & civil defense, and welfare & services.

Thailand Foodservice Market Analysis by Cost Sector Channels, 2022 (%)

Thailand Foodservice Market Analysis by Cost Sector Channels, 2022 (%)

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Thailand Foodservice Market – Competitive Landscape

Yum! Brands was the largest QSR operator in the country.

Some of the key foodservice companies in Thailand are:

  • Yum! Brands
  • Charoen Pokphand Group
  • McDonald’s
  • MK Restaurant Group
  • Minor International

Thailand Foodservice Market Analysis by Competitors

Thailand Foodservice Market Analysis by Competitors

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Thailand Foodservice Market – Latest Developments

  • In 2022, The Pizza Company, owned by Minor International, the pizza chain started using electric motorcycles to deliver its products, to contribute towards creating a sustainable environment. The “Green Delivery” initiative was in its first phase, through which Minor International aims to reduce CO2 emissions by 700,000kg in the next five year.
  • In September 2022, Pizza Hut by Yum! Brands promoted the launch of its Pizza Hut Mobile app and two new pizza menus in its Saver category. Moreover, in December 2022, Pizza Hut launched “Grande Series” marketing activity to boost sales through lucrative discounts and combo deals.

Segments Covered in the Report

Thailand Foodservice Market Outlook by Profit Sector Channel (Value THB Trillion, 2017-2027)

  • Full-service Restaurants (FSR)
  • Quick-service Restaurants (QSR)
  • Pub, Club & Bar
  • Retail
  • Accommodation

Thailand Foodservice Market Outlook by Cost Sector Channels (Value, THB Trillion, 2017-2027)

  • Military & Civil Defense
  • Healthcare
  • Education
  • Welfare & Services
  • Complimentary Services

Scope

The report includes –

  • Overview of Thailand’s macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on the Thailand foodservice market including GDP per capita, consumer price index, population growth, and annual household income distribution.
  • Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, coffee & tea shop, and pub, club & bar) within the Thailand foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
  • Customer segmentation: Identify the most important demographic groups, buying habits, and motivations that drive out-of-home meal occasions among segments of the Thailand population.
  • Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets.

Reasons to Buy

  • Specific forecasts of the foodservice market over the next five years will give readers the ability to make informed business decisions through identifying emerging/declining markets.
  • Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, coffee & tea shop, and pub, club & bar) will allow readers to understand the wants and needs of their target demographics.

Yum! Brands
Charoen Pokphand Group
McDonald’s
Restaurant Brands International
Berkshire Hathaway
MK Restaurant Group
Minor International
Oishi Group
S&P Syndicate

Table of Contents

Introduction

– Report Guide

– Executive Summary

Macroeconomic Context

– Macroeconomic Overview

– Trends Landscape

– Profit Sector – Impact of COVID-19

Profit Sector Metrics

– Key Metric Highlights

– Value Share and Growth by Channel

– Outlets and Transactions Growth by Channel

– Operator Buying Volumes and Growth by Channel

– Channel Historic and Future Growth Dynamics

– Outlet-Type and Owner-Type Growth Dynamics

Profit Sector by Channel

Quick Service Restaurant (QSR)

– Summary & Key Points

– Metrics

– Key Players

– Who?

– Why?

– What?

– Where?

– What Next?

Full Service Restaurant (FSR)

– Summary & Key Points

– Metrics

– Key Players

– Who?

– Why?

– What?

– Where?

– What Next?

Coffee & Tea Shop

– Summary & Key Points

– Metrics

– Key Players

– Who?

– Why?

– What?

– Where?

– What Next?

Cost Sector Metrics

– Cost Operator Trends – Historic and Future Growth

– Data and Channel Share Breakdown

Education

– Growth Dynamics & Drivers

– What Next?

Healthcare

– Growth Dynamics & Drivers

– What Next?

Military & Civil Defense

– Growth Dynamics & Drivers

– What Next?

Welfare & Services

– Growth Dynamics & Drivers

– What Next?

Appendix

Frequently asked questions

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