Thailand Pasta & Noodles – Market Assessment and Forecasts to 2025

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The pasta & noodles market in Thailand was valued at $1.3 billion in 2020 and the market is projected to grow at a CAGR of more than 4% during 2021-2025. The Thai pasta & noodles market accounted for a value share of 1.9% and 3.4%, respectively, in the global and Asia-Pacific markets in 2020. The value share of Thailand in the global pasta & noodles market is expected to remain constant, however, the country’s share at the regional level is expected to increase by 2025. The volume share of Thailand in the global pasta & noodles market is expected to remain constant, however, the country’s share at a regional level is expected to decrease by 2025.

Overview of pasta & noodles market in Thailand

Overview of pasta & noodles market in Thailand

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What are the market dynamics of the Thai pasta & noodles market?

The distribution channels in the Thai pasta & noodles market include convenience stores, hypermarkets & supermarkets, food & drinks specialists, e-retailers, cash & carries and warehouse clubs, and others. Hypermarkets & supermarkets is the leading distribution channel in the Thai pasta & noodles market. It accounted for a value share of more than 75% of the distribution channels followed by convenience stores, and e-retailers.

In the dried & instant noodles category, the top three companies accounted for a combined value share of more than 80% in 2020. However, the top three companies in the dried pasta category accounted for a value share of over 75% which is below the average share of almost 80%, across the categories.

The key pack materials in the Thai pasta & noodles market include flexible packaging, rigid plastics, and paper & board. Flexible packaging is the leading material used in the Thai pasta & noodles market, which accounted for a share of more than 90% in 2020, followed by paper & board, and rigid plastics. The chilled noodles and dried & instant noodles category uses flexible packaging for all its products.

What are the key categories of the Thailand’s pasta & noodles market?

The key categories in the Thai pasta & noodles market include chilled noodles, chilled pasta, dried & instant noodles, and dried pasta.

Dried & instant noodles was the largest category in both volume and value sales, in 2020 followed by dried pasta, and chilled noodles. The dried & instant noodles category is also forecast to register the fastest value growth during 2020-2025, followed by dried pasta, and chilled pasta. Similarly, the dried pasta category is forecast to register the fastest volume growth during 2020-2025, followed by chilled pasta, and dried & instant noodles.

In terms of per capita consumption, dried & instant noodles led the Thai pasta & noodles market in 2020, followed by dried pasta and chilled noodles. Furthermore, per capita consumption of dried & instant noodles was higher in Thailand when compared to both global and regional averages in 2020. However, per capita consumption of chilled noodles, chilled pasta, and dried pasta, was lower in Thailand when compared to both the global and regional averages during the same period.

Thailand pasta & noodles market, key categories

Thailand pasta & noodles market, key categories

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Which are the major companies in the Thailand’s pasta & noodles market?

The leading companies by value in 2020 include Thai President Foods Public Company Limited., Thai Preserved Food Factory Co., Ltd., Wan Thai Foods Industry Co., Ltd, Thai Wah Food Products Pcl, and Colussi Group. The Thai President Foods Public Company Limited., S.A., Thai Preserved Food Factory Co., Ltd., and Wan Thai Foods Industry Co., Ltd are the top three companies in the Thai pasta & noodles sector. 

Thailand pasta & noodles market, key players

Thailand pasta & noodles market, key players

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Market report scope

Market Size (Year – 2020) $1.3 billion
Growth CAGR >4% during 2021-2025
Forecast Period 2021-2025
Key Companies Thai President Foods Public Company Limited., Thai Preserved Food Factory Co., Ltd., Wan Thai Foods Industry Co., Ltd, Thai Wah Food Products Pcl, and Colussi Group
Key Categories Chilled Noodles, Chilled Pasta, Dried & Instant Noodles, and Dried Pasta

Scope

This report provides an overview of the Thai pasta & noodles market. It provides:

  • Per capita consumption and per capita expenditure of pasta & noodles was higher in Thailand than both the global and regional levels in 2020.
  • The Thai pasta & noodles sector is forecast to register overall value growth of 27.7%, during 2020-2025.
  • The per capita consumption of dried & instant noodles was higher than other pasta & noodles categories in Thailand in 2020.
  • Hypermarkets & supermarkets was the leading distribution channel in the Thai pasta & noodles sector, with a value share of 77.9% in 2020.
  • Flexible packaging accounted for a share of 99.98% of the Thai pasta & noodles sector, in 2020.

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis.
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector.
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes an economic summary of the country along with the labor market and demographic trends.

Thai President Foods Public Company Limited.
Thai Preserved Food Factory Co.,Ltd.
Wan Thai Foods Industry Co.,Ltd
Thai Wah Food Products Pcl
Colussi Group
Nissin Food Holdings Co. LTD
Unilever
San Remo Macaroni Company Pty Ltd
Balducci`s
Pasta Berruto S.P.A

Table of Contents

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value and Volume Share of Thailand in the Global and Asia-Pacific Markets

Growth Analysis of Thailand Compared to Other Leading Countries in the Asia-Pacific Market

PCC and PCE of Thailand Compared to Global and Asia-Pacific Market

Part 2: Sector Deep Dive

Thailand Pasta & Noodles Sector Snapshot

Market Size Analysis

Demand For Premium Products

Cross-category Comparison – Value Growth Analysis and Category Winners and Losers

Cross-category Comparison – Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Per Capita Consumption Analysis by Category

Market Size Analysis – Category: Chilled Noodles

Market Size Analysis – Category: Chilled Pasta

Market Size Analysis – Category: Dried & Instant Noodles

Segment-Level Analysis (in Value Terms) – Dried & Instant Noodles

Segment-Level Analysis (in Volume Terms) – Dried & Instant Noodles

Market Size Analysis – Category: Dried Pasta

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies Value and Volume Share

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Degree of Consolidation/Fragmentation by Category

Part 6: Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis

Primary Outer Type Growth Analysis

Part 7: Consumergraphics

Demographic Analysis

Part 8: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market Trends, and Demographic Trends

Thailand Risk Index (GCRI) 2020

Thailand Risk Analysis – Compared to Global and Asia-Pacific Markets

Methodology

Definitions

Appendix

Table

List of Tables

Leading Value Categories

Fastest-Growing Segments (Value), 2020

Cross-Category Comparison – by Value (2015-2025)

Cross-Category Comparison – by Volume (2015-2025)

Per Capita Consumption (by Category), Thailand Compared to Asia-Pacific and Global Levels (in kg), 2020

Dried & Instant Noodles – Value Analysis by Segment, 2015-2025

Dried & Instant Noodles – Volume Analysis by Segment, 2015-2025

Change in Distribution Share, 2015-2020

Top Five Companies Share by Brand (in Value and Volume Terms) in the Pasta & Noodles Sector, 2020

Brand Shares of Top Five Companies (in Value and Volume Terms) by Category, 2020

Performance Overview (Score: 1-100)

Category Data, by Segment

Per Capita Consumption (in kg), 2015-2025

Per Capita Expenditure ($), 2015-2025

Pasta & Noodles Sales Distribution in Thailand – by Category (THB Million), 2020

Brand Share (in Value and Volume Terms) in the Pasta & Noodles Sector, 2020

Brand Share (in Value and Volume Terms) in the Pasta & Noodles Sector, by Category, 2020

Key Health & Wellness Product Attributes Driving Sales in Thailand, 2015-2020

Key Health & Wellness Consumer Benefits Driving Sales in Thailand, 2015-2020

Pack Material (in Million Pack Units), 2015-2025

Pack Materials by Category (in Million Pack Units), 2020

Pack Type (in Million Pack Units), 2015-2025

Pack Types by Category (in Million Pack Units), 2020

Closure Type (in Million Pack Units), 2015-2025

Closure Types by Category (in Million Pack Units), 2020

Real GDP and Annual Growth (%), 2017-2025

Nominal GDP and Annual Growth (%), 2017-2025

Consumer Price Inflation (%), 2017-2025

Employed People and Unemployment Rate (%), 2017-2025

Nominal Household Final Consumption Expenditure and Annual Growth (%), 2017-2025

Population and Annual Growth (%), 2017-2025

Population by Age Group (%)

Population by Gender (%)

Population by Rural-Urban Split (%)

Exchange Rates, 2015-2025

Figures

List of Figures

Value and Volume Share of Thailand in the Global and Asia-Pacific Pasta & Noodles Sector, 2020-2025

Thailand Compared to the Other Top Countries in Terms of Market Share, Growth, and Competitive Landscape

PCC Comparison – Thailand, Asia-Pacific, and Global, 2015-2025

PCE Comparison – Thailand, Asia-Pacific, and Global, 2015-2025

Market Size and Growth Analysis by Value and Volume, Pasta & Noodles Sector, 2015-2025

Extent to Which Consumers are Trading Up in the Pasta & Noodles Sector

Cross-category Comparison – Value Growth Analysis and Category Winners and Losers

Cross-category Comparison – Volume Growth Analysis and Category Winners and Losers

Market Size and Growth Analysis by Value and Volume, Chilled Noodles Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Chilled Pasta Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Dried & Instant Noodles Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Dried Pasta Category, 2015-2025

Share of Key Distribution Channels (in Value Terms) – Pasta & Noodles, 2020

Key Distribution Channel Share by Category (in Value Terms), 2020

Leading Companies (in Value and Volume Terms) in the Pasta & Noodles Sector, 2020

Degree of Consolidation/Fragmentation by Category

Key Pack Materials in the Thai Pasta & Noodles Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Pack Material, 2015-2025

Use of Pack Material by Category (in Pack Units), 2020

Key Pack Types in the Thai Pasta & Noodles Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Pack Type, 2015-2025

Use of Pack Type by Category (in Pack Units), 2020

Key Closure Types in the Thai Pasta & Noodles Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Closure Type, 2015-2025

Use of Closure Type by Category (in Pack Units), 2020

Key Primary Outer Types in the Thai Pasta & Noodles Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Primary Outer Type, 2015-2025

Use of Primary Outer Type by Category (in Pack Units), 2020

Demographic Analysis

Real GDP (THB Billion) and Annual Growth (%)

Nominal GDP (THB Billion) and Annual Growth (%)

Consumer Price Inflation (%)

Nominal Household Final Consumption Expenditure Growth (%) in THB Terms

Population (Millions) and Annual Growth (%)

Population by Age Group (%)

Population by Gender (%)

Population by Rural-urban Split (%)

Employed People (Millions) and Unemployment Rate (%)

Economic Summary, Labor Market Trends, and Demographic Trends

Five Lowest-Risk Nations in GCRI Q4 2020

Five Highest-Risk Nations in GCRI Q4 2020

Thailand Performance in Country Risk Analysis in Comparison to Asia-Pacific and the World

List of 109 Countries Analyzed to Identify the High-Potential Countries in Different Regions

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