Thailand Prepared Meals Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026

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The prepared meals market in Thailand was valued at THB8.8 billion in 2021. The market is projected to grow at a CAGR of more than 7% during the forecast period. In 2021, the Thai prepared meals sector was led by the ready meals category in both value and volume terms. Furthermore, the ready meals category is forecasted to register the fastest value and volume growth during 2021-2026.

The Thailand prepared meals market report provides insights on high-growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data, and companies’ market shares.

Thailand prepared meals market overview

Thailand prepared meals market overview

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What are the key categories in the Thailand prepared meals sector?

The key categories in the Thailand prepared meals market are meal kits, pizza, and ready meals. Ready meals led the Thai prepared meals sector in 2021 followed by meal kits and pizza.

Meal kits market in Thailand 

The meal kits category can be further segmented into ambient meal kits, chilled meal kits, and frozen meal kits. The ambient meal kits segment had the highest market share in the meal kits category in 2021.

Pizza market in Thailand

The pizza category can be further segmented into chilled pizza and frozen pizza. The chilled pizza segment had the highest market share in the pizza category in 2021.

Ready meals market in Thailand

The ready meals category can be further segmented into ambient ready meals, chilled ready meals, dried ready meals, and frozen ready meals. The frozen ready meals segment had the highest market share in the ready meals category in 2021.

Prepared meals market in Thailand, by category

Prepared meals market in Thailand, by category

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What are the key distribution channels in the Thailand prepared meals market?

The key distribution channels in the Thailand prepared meals market are convenience stores, hypermarkets & supermarkets, food & drinks specialists, E-retailers, cash & carries & warehouse clubs, and others. Hypermarkets & supermarkets is the leading distribution channel in the Thai prepared meals sector followed by food & drinks specialists and convenience stores.

Prepared meals sector in Thailand, by distribution channel

Prepared meals sector in Thailand, by distribution channel

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Which are the key companies in the Thailand prepared meals market?

The key companies in the Thailand prepared meals market are Charoen Pokphand Group, Prantalay Marketing Co. Ltd, S&P Syndicate Public Company Limited, Alfredo Foods Inc, Thai President Foods Public Company, Private Labels, and Others.

Prepared meals sector in Thailand, by companies

Prepared meals sector in Thailand, by companies

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Market report scope

Market size (Year – 2021)  THB8.8 billion
Growth rate (CAGR)  >7%
Forecast period 2021-2026
Key categories Meal Kits, Pizza, and Ready Meals
Key distribution channels Convenience Stores, Hypermarkets & Supermarkets, Food & Drinks Specialists, E-retailers, Cash & Carries & Warehouse Clubs, and Others
Key companies Charoen Pokphand Group, Prantalay Marketing Co. Ltd, S&P Syndicate Public Company Limited, Alfredo Foods Inc, Thai President Foods Public Company, and Private Labels

Scope 

  • Per capita consumption and per capita expenditure of prepared meals was lower in Thailand than on both the global and regional level in 2021
  • Thai consumers prefer value-for-money products in the prepared meals sector
  • The per capita consumption of ready meals was higher than other prepared meals categories in Thailand in 2021
  • Thailand’s largely working-class population will dwindle rapidly over 2021-2026

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes an economic summary of the country along with the labor market and demographic trends.

Charoen Pokphand Group
Prantalay Marketing Co. Ltd
S&P Syndicate Public Company Limited
Alfredo Foods Inc
Thai President Foods Public Company
Unilever
Thai Ha Co Ltd
Hi-Q Food Products Company Limited

Table of Contents

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value and Volume Share of Thailand in the Global and Asia-Pacific Markets

Growth Analysis of Thailand Compared to Other Leading Countries in the Asia-Pacific Market

PCC and PCE of Thailand Compared to the Global and Asia-Pacific Markets

Part 2: Sector Deep Dive

Thailand Prepared Meals Sector Snapshot

Market Size Analysis

Demand For Value For Money Products

Cross category Comparison Value Growth Analysis and Category Winners and Losers

Cross category Comparison Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Per Capita Consumption Analysis by Category

Market Size Analysis Category: Meal Kits

Segment-Level Analysis (in Value Terms) Meal Kits

Segment-Level Analysis (in Volume Terms) Meal Kits

Market Size Analysis Category: Pizza

Segment-Level Analysis (in Value Terms) Pizza

Segment-Level Analysis (in Volume Terms) Pizza

Market Size Analysis Category: Ready Meals

Segment Level Analysis (in Value Terms) Ready Meals

Segment Level Analysis (in Volume Terms) Ready Meals Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies Value and Volume Share

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Degree of Consolidation/Fragmentation by Category

Part 6: Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis

Primary Outer Type Growth Analysis

Part 7: Consumergraphics

Demographic Analysis

Part 8: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market, and Demographic Trends

Thailand Risk Index (GCRI) 2021

Thailand Risk Analysis

Compared to Global and Asia-Pacific Markets

Methodology

Definitions

Appendix

Table

List of Tables

Leading Value Categories

Fastest Growing Segments (Value), 2021

Cross Category Comparison by Value (2016-2026)

Cross Category Comparison by Volume (2016-2026)

Per Capita Consumption (by Category), Thailand Compared to Asia-Pacific and Global Levels (in kg), 2021

Meal Kits – Value Analysis by Segment, 2016–2026

Meal Kits – Volume Analysis by Segment, 2016-2026

Pizza – Value Analysis by Segment, 2016-2026

Pizza – Volume Analysis by Segment, 2016-2026

Ready Meals – Value Analysis by Segment, 2016-2026

Ready Meals – Volume Analysis by Segment, 2016-2026

Change in Distribution Share, 2016-2021

Top Five Companies Share by Brand (in Value and Volume Terms) in the Prepared Meals Sector, 2020

Brand Shares of Top Five Companies (in Value and Volume Terms) by Category, 2020

Performance Overview (Score: 1-100)

Category Data, by Segment

Per Capita Consumption (in kg), 2016-2026

Per Capita Expenditure ($), 2016-2026

Prepared Meals Sales Distribution in Thailand

by Category (THB Million), 2021

Brand Share (in Value and Volume Terms) in the Prepared Meals Sector, 2020

Brand Share (in Value and Volume Terms) in the Prepared Meals Sector, by Category, 2020

Pack Material (in Million Pack Units), 2015-2025

Pack Materials by Category (in Million Pack Units), 2020

Pack Type (in Million Pack Units), 2015-2025

Pack Types by Category (in Million Pack Units), 2020

Closure Type (in Million Pack Units), 2015-2025

Closure Types by Category (in Million Pack Units), 2020

Primary Outer Type (in Million Pack Units), 2015-2025

Primary Outer Types by Category (in Million Pack Units), 2020

Real GDP and Annual Growth (%), 2018-2026

Nominal GDP and Annual Growth (%), 2018-2026

Consumer Price Inflation (%), 2018-2026

Employed People and Unemployment Rate (%), 2018-2026

Nominal Household Final Consumption Expenditure and Annual Growth (%), 2018-2026

Population and Annual Growth (%), 2018-2026

Population by Age Group (%)

Population by Gender (%)

Population by Rural-Urban Split (%)

Exchange Rates, 2016-2026

Figures

List of Figures

Value and Volume Share of Thailand in the Global and Asia-Pacific Prepared Meals Sector, 2021-2026

Thailand Compared to Other Top Countries in Terms of Market Share, Growth, and Competitive Landscape

PCC Comparison Thailand, Asia-Pacific, and Global, 2016-2026

PCE Comparison Thailand, Asia-Pacific, and Global, 2016-2026

Market Size and Growth Analysis by Value and Volume, Prepared Meals Sector, 2016-2026

Extent to Which Consumers are Trading Up in the Prepared Meals Sector

Cross category Comparison Value Growth Analysis and Category Winners and Losers

Cross category Comparison Volume Growth Analysis and Category Winners and Losers

Market Size and Growth Analysis by Value and Volume, Meal Kits Category, 2016-2026

Market Size and Growth Analysis by Value and Volume, Pizza Category, 2016-2026

Market Size and Growth Analysis by Value and Volume, Ready Meals Category, 2016-2026

Share of Key Distribution Channels (in Value Terms) Prepared Meals, 2021

Key Distribution Channel Share by Category (in Value Terms), 2021

Leading Companies (in Value and Volume Terms) in the Prepared Meals Sector, 2020

Category wise Consolidation/Fragmentation (in Value Terms) Prepared Meals , 2020

Key Pack Materials in the Thai Prepared Meals Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Pack Material, 2015-2025

Use of Pack Material by Category (in Pack Units), 2020

Key Pack Types in the Thai Prepared Meals Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Pack Type, 2015-2025

Use of Pack Type by Category (in Pack Units), 2020

Key Closure Types in the Thai Prepared Meals Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Closure Type, 2015-2025

Use of Closure Type by Category (in Pack Units), 2020

Key Primary Outer Types in the Thai Prepared Meals Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Primary Outer Type, 2015-2025

Use of Primary Outer Type by Category (in Pack Units), 2020

Demographic Analysis

Real GDP (THB Billion) and Annual Growth (%)

Nominal GDP (THB Billion) and Annual Growth (%)

Consumer Price Inflation (%) Nominal Household Final Consumption Expenditure Growth (%) in THB Terms

Population (Millions) and Annual Growth (%)

Population by Age Group (%)

Population by Gender (%)

Population by Rural-urban Split (%)

Employed People (Millions) and Unemployment Rate (%)

Economic Summary, Labor Market, and Demographic Trends

Five Lowest Risk Nations in GCRI Q4 2021

Five Highest Risk Nations in GCRI Q4 2021

Thailand Performance in Country Risk Analysis in Comparison to Asia-Pacific and the World

List of 109 Countries Analyzed to Identify High Potential Countries in Different Regions

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