The Baby Food Sector in Peru, 2018
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"The Baby Food Sector in Peru, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Peruvian market.
Poverty levels remain high in Peru, despite recent economic progress, and this has had a direct impact on consumption trends in the baby food sector. In particular, demand is low in rural areas, where incomes are lower. Most baby food is bought by consumers living in urban areas, primarily in the capital Lima, or along the coast, and the majority of these consumers belong to the wealthier classes. The market remains small, with only a minority of parents able to afford commercial baby food, although it has expanded significantly over the last few years. In comparison with historical trends and with other South American countries, inflation in Peru has remained relatively low. In 2018, it is expected to fall to below 2%. Real GDP growth has slowed since the booming 2011-2013 period, but remains positive. Peru has a business-friendly environment, and is concentrating on measures to boost output.
What else does this report offer?
– Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
– Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
– Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
– Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
– Future projections considering various trends which are likely to affect the industry.
Scope
– Use of infant formula has risen for nearly all age groups since 2004/06, with very high increases for older babies.
– Infant formula is gradually replacing the use of other milks, such as cow’s milk and other milk powder. By 2016, usage of infant formula had risen to 15.2%, while the use of other types of milk had dropped to 33.6%.
– In the milk powdered segment cans being prominent pack format dominates, although a few other pack formats like boxes and tubs are also available.
– The baby drinks category has been of very minor importance in the Peruvian baby food market for several years, and the range of products on offered to consumers has been very limited.
– Most baby food sales are channelled through supermarkets and hypermarkets, reflecting the fact that these products are purchased primarily by upper-income groups in the capital city.
Reasons to Buy
– Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
– Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
– Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
– Investigates which categories are performing the best and how this is changing market dynamics.
Nestlé Peru SA
Abbott Laboratories SA
Lypack and Alimentos Heinz del Peru SA
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