The European Air Traveler and Duty Free Spending Trends 2016–2017
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Verdict Retail’s “The European Air Traveler and Duty Free Spending Trends 2016–2017” report examines travelers’ opinion about the purpose of air travel, the current trends in spending patterns in duty free retail stores, and their retrospective effect on the marketing activities and business expansion plans adopted by retailers. Furthermore, it analyzes preferred travel destinations, shopping frequency, purchasing patterns, and average expenditure. In addition, the report examines time spent, brand preferences, and key factors that motivate travelers to purchase at airport retail stores. Additionally, it provides information categorized by gender, age, and annual income.
Scope
– Travelers’ average shopping frequency at airport retail outlets: analyzes the average number of times a European passenger shops at an airport retail outlet
– Travelers’ average time spent at airport retail outlets: evaluates time spent per visit by a passenger to an airport retail outlet
– Products purchased from airport retail stores: determines what type of products passengers mostly shop for from airport retail stores
– Travelers’ expenditure on product categories: evaluates passenger expenditure on specific product categories per visit
– Popular brands preferred at airport retail stores: identifies the popular brands that travelers purchased and expect to purchase at duty-free, duty paid, and online airport retail stores
– Travelers’ key drivers of demand growth in airport retail: identifies key factors that are compelling travelers to purchase at airport retail stores
– Travelers’ preferred destinations to travel by air: highlights passengers’ favorite destinations, which they intend to travel by air over the next year
– Popular products preferred at duty-free airport retail stores: identifies the catalog of products that travelers mostly intend to purchase at duty-free retail outlets.
Reasons to Buy
The report analyzes the shopping patterns of European travelers at airport retail stores and helps retail operators to realign their business strategy
Identifies the top selling retail products to enable airport retail outlets to allocate their marketing activities and budgets effectively
Assists in the development or adjustment of business expansion plans by providing information about the popular brands selected by European travelers across various product categories
Guides airport retailers to understand the key factors that motivate European travelers to purchase at airport retail stores
Provides information about duty-free product purchasing trends, which will allow airport retail operators to boost revenues by focusing on select products.
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Frequently asked questions
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