The Homewares Market

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

$5759

The rise in Generation Rent is causing changes in the homeware market. It is encouraging less large investment purchases and more frequent, fashionable homeware products. These more fashion orientated and season homeware solutions present a good opportunity to target 25-35 year old shoppers who are currently spending the most per head in the homewares industry. Discounters are developing in the industry with decorative, textile and household ranges continuing to find favour with price conscious shoppers as well as store rollout increasing the discounter’s market share.

Scope

• A generation of people renting homes is altering homeware demand With property prices rising above that of earnings growth, houses needing high deposits and prospects of rising interest rates mean first time buyers are becoming older. This is leading to a mixed impact on the homewares market as big purchases become less common but higher quality renting options become increasingly important.

• Homeware retailers investing in e-commerce Currently limited homeware products are purchased online compared with other retail sectors. However homeware retailers have been keen to improve their online offering with investment in augmented and virtual reality tools to improve visualisation of products, to drive engagement and spend.

• Discounters expanding their ranges The disjointed nature of the homewares market, alongside shoppers’ desire for variety and value for money, has created a major prospect for discounters to grow their share. Popularity for these discounters have also rose amongst consumers with most shoppers expressing that they would shop at discounters the same amount if not more in the next five years. Lastly discounters in the homewares market have encouraged shoppers to ‘trade down’ rather than up with improved product desirability.

• Highest spend per head is amongst 25-34s Despite the rise of Generation Rent causing an increasing amount of people choosing to live at home with their parents to save for deposits spend is amongst the highest between 25-34s. This is driven by frequent purchases to reflect personalities or for gifting. This age range is also more likely to be influenced by fashion. Retailers like Primark, New Look and H&M have all increased their homeware presence and are injecting fashion and seasonal trends into textiles; appealing to this younger generation.

• Lighting is set to outperform as consumers become willing to invest Increasing housing transactions over the next five years will drive consumers to invest in the sector, while we expect consumer confidence and disposable income to be in a stronger position by 2019 and 2020, encouraging consumers to make investment purchases. Retailers should heavily market their lighting ranges in 2016 to lure customers in- stores and online.

Reasons to Buy

This Trend Report helps executives build proactive, profitable growth strategies by offering comprehensive, relevant analysis of the homewares market based on insights from within Verdict’s proprietary aftermarket database, consumer insight from our bespoke annual survey and interviews with industry experts.

The report is designed for an executive-level audience, boasting presentation quality that allows it to be turned into presentable material immediately.

The broad but detailed perspective will help manufacturers and retailers to understand and succeed in the challenging homewares market.

Dixons Carphone
Apple
Amazon
Argos
Tesco
John Lewis
Maplin
Shop Direct Group
AO.com
Game Digital
Asda

Table of Contents

The hot issues

What people buy

Where people shop

How people shop

Why people shop

Table

N/A

Figures

N/A

Frequently asked questions

The Homewares Market standard reports
Currency USD
$5,759

Can be used by individual purchaser only

$17,277

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at The Homewares Market in real time.

  • Access a live The Homewares Market dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.