United Kingdom (UK) Homewares Market Analysis by Categories, Revenue Share, Consumer Attitudes, Key Players and Forecast to 2027
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UK Homewares Market Overview
The homewares market size in the UK was GBP14.13 billion in 2022. The market is forecast to grow at a CAGR of more than 1% during 2022-2027. The homewares market has been buoyed by mass market retailers such as Dunelm and IKEA, who have experienced growth as consumers returned to shopping in-store for good quality, low-priced items post the pandemic.
UK Homewares Market Outlook, 2022-2027 (GBP Billion)
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The United Kingdom (UK) Homewares market research report offers a comprehensive insight into the homewares market in the UK, analyzing the sector, the major players, the main trends, and consumer attitudes, as well as providing market forecasts out to 2027. The report also provides key channels used for purchasing products and main factors driving the market.
Market Size (2022) | GBP14.13 billion |
CAGR (2022-2027) | >1% |
Historical Period | 2017-2022 |
Forecast Period | 2023-2027 |
Key Categories | · Home Textiles
· Kitchen and Dining · Household · Decorative · Lighting |
Key Channels | · Value, Discount, and Variety Stores and General Merchandise Retail
· Home Specialists · Other Online Retail · Hypermarkets, Supermarkets & Hard Discounters · Clothing, Footwear, and Accessories Specialists |
Key Retailers | · Dunelm
· B&M · IKEA · The Range · Amazon · John Lewis & Partners |
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UK Homewares Market Drivers
- Despite the difficult economic backdrop, the homewares market has been supported by consumers purchasing items to save money in other areas of their lives. Categories such as food preparation, food storage, filled bedding and laundry care have all witnessed growth as consumers purchase items such as Tupperware to save money on eating out, and duvets and airers to save on energy bills.
- Homeware is a non-essential market, but it has essential categories within it that consumers deem important enough to purchase immediately. Laundry & cleaning items and kitchen textiles are such items. The wealth of value retailers selling such products means that although consumers may trade down to purchase these items, they will not put off purchasing entirely.
UK Homewares Market Trends
The key trends in the UK homewares market are resale, omnichannel, sustainability credentials, technology, and polarization of spend.
- Resale: Purchasing secondhand homewares gives consumers access to better-quality items for lower prices that help them decorate their homes in an inexpensive way. The growing popularity of resale presents an opportunity for retailers to launch their own resale platforms, following in the footsteps of apparel retailers such as Zara.
- Omnichannel: It is important that homewares retailers ensure that they have good omnichannel strategies. This not only enhances the shopping experience of customers but also allows retailers to gather more data on their shoppers creating benefits such as better inventory management. This, in turn, leads to higher profit margins.
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UK Homewares Market Segmentation by Categories
Home textiles had the highest value in 2022.
The key categories in the UK homewares market are home textiles, kitchen and dining, household, decorative category, and lighting. Kitchen and dining has the highest growth rate during the forecast period. Since many consumers have gained confidence in cooking during the pandemic, eating at home is a preferable option to eating out. Additionally, food content creators have sparked an interest in cooking through social media platforms. All this will drive the growth of the kitchen and dining category.
UK Homewares Market Analysis by Categories, 2022 (%)
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UK Homewares Market Segmentation by Channels
Value, discount, and variety stores and general merchandise retail had the highest value in 2022.
Some of the key channels in the UK homewares market are value, discount, and variety stores and general merchandise retail, home specialists, other online retail, hypermarkets, supermarkets & hard discounters, and clothing, footwear, and accessories specialists, among others.
Homewares retailers are continually improving their online propositions to make it increasingly easy for customers to shop online. Additionally, as retailers continue to invest in technologies such as AI and AR, consumers will be able to get a more accurate idea of the sizes and materials of products.
UK Homewares Market Analysis by Channels, 2022 (%)
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UK Homewares Market – Competitive Landscape
Dunelm had the highest revenue among the retailers in the UK homewares market in 2022.
Some of the key retailers in the UK homewares market are:
- Dunelm
- B&M
- IKEA
- The Range
- Amazon
- John Lewis & Partners
UK Homewares Market Analysis by Retailers, 2022 (%)
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UK Homewares Market – Latest Developments
- IKEA’s focus on the high street started with the opening of its Hammersmith store in 2022, making the retailer more accessible for those in London without a car. The opening of its Oxford Street store in the former Topshop Oxford Circus site will generate excitement among consumers since it is in a central location. The Oxford Street store will be an interesting experiment for IKEA into the success of central store locations, having previously focused on out-of-town sites.
- Søstrene Grene is a Danish homewares retailer that has recently opened its eighth UK store in Wandsworth, London. The retailer has further plans for expansion in the UK. It announced in June that it is set to open another store in Sheffield.
Segments Covered in the Report
UK Homewares Market Categories Outlook (Value, GBP Billion, 2017-2027)
- Home Textiles
- Kitchen and Dining
- Household
- Decorative
- Lighting
UK Homewares Market Channels Outlook (Value, GBP Billion, 2017-2027)
- Value, Discount, and Variety Stores and General Merchandise Retail
- Home Specialists
- Other Online Retail
- Hypermarkets, Supermarkets & Hard Discounters and Clothing
- Footwear, and Accessories Specialists
Key Highlights
- The homewares market is set to decline slightly in 2023 as the high cost of living reduces consumers’ discretionary spend.
- Mass market retailers Dunelm and IKEA witness the greatest market share gains in 2022.
- Homewares purchases are driven by value for money, quality, and price.
Reasons to Buy
- Using our five-year forecasts to 2027, learn which areas of the homewares market will be the fastest performing to enable focus and investment in these winning product areas.
- Understand how drivers of homewares purchases, such as range, price, and quality, vary in importance among different demographics to maximize sales potential.
- Use our in-depth analysis and forecasts to understand current trends in homewares subcategories, such as home textiles and household.
Amazon
Argos
Arket
ASDA
B&M
B&Q
Casper Sleep
Dunelm
Farrow & Ball
Glasette
Gymshark
H&M Home
Home Bargains
IKEA
John Lewis & Partners
Marks & Spencer
Matalan
Miniso
Next
Nike
Pooky Lighting
Poundland
Primark
RH
Sainsbury's
Selfridges
Søstrene Grene
Stitched
Tesco
The Range
TK Maxx
Vinted
Vinterior
Wayfair
Wilko
Zara
Table of Contents
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Figures
Frequently asked questions
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What was the size of the UK homewares market in 2022?
The homewares market size in the UK was GBP14.13 billion in 2022.
-
What is the growth rate of the UK homewares market?
The UK homewares market is forecasted to grow at a CAGR of more than 1% during 2022-2027.
-
Which was the leading category in the UK homewares market?
The home textiles category had the highest value in the UK homewares market in 2022.
-
Who are the key retailers in the UK homewares market?
Some of the key retailers in the UK homewares market are Dunelm, B&M, IKEA, The Range, Amazon, and John Lewis & Partners.
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