Top Trends in Soft Drinks 2017: New Health and Wellness Priorities, Winning in the War Against Sugar and Adultifying the Category
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The soft drinks industry is under increasing pressure as consumer spending stagnates, the war on sugar rages on and consumers increasingly reject artificial alternatives. Trends explored in this research include healthy hydration solutions, the adultification of soft drinks, savory and spicy flavors, and soft drinks with just a hint of flavor or sweetness.
"Top Trends in Soft Drinks 2017" explores the latest consumer and innovation trends in bottled water, carbonated soft drinks, juices and smoothies, energy and sports drinks, and ready-to-drink tea and coffee.
Scope
– Globally, 60% of consumers are always or often influenced by how familiar or trustworthy a product feels when choosing non-alcoholic beverages.
– Almost half of consumers (48%) globally are actively choosing soft drinks with low or no sugar.
– Consumers are more willing to experiment with new product varieties when buying more generic beverages such as bottled water and RTD coffee/tea, than beverages that serve a functional purpose like energy and sports drinks.
Reasons to Buy
– Explore seven key innovation trends spanning a range of topics such as emerging flavors, ingredients and health claims in soft drinks.
– Identify how soft drink brands can use innovation to overcome key industry issues such as the sugar backlash, taxation and rising demand for natural ingredients.
– Learn what is driving soft drinks consumer’s behavior using GlobalData's latest consumer research to inform marketing and new product development decisions.
– Access valuable strategic take-outs to help direct future decision-making and inform new product development in the soft drinks space.
PepsiCo
Dr Pepper Snapple
B4
Honest Tea
OmegaWater
Glaceau
Bulletproof
Suja
Tropicana
Karma Probiotics
KeVita
Seedlip
Mountain Dew
Caliente
Stubborn Soda
Hop Pop Soda
LIFEWTR
Hackamore Premium Energy
Uncle Matt's Cold Pressed Water
Impressed Cold Pressed Juice
Garden of Flavor
Kor Shots
Georgia Coffee
Starbucks
Teavana
La Colombe
Point Blank
Minute Maid
Paper Boat
Ohnly
SunRype
Fanta
Nu Oceana
Hint Water
NuVa
Ugly Unsweet Water
Vivid
Virtue Energy Water
Verday
Belvoir Botanicals
Buddha Water
H2Rose
HappyTree
Malk
137 Degrees
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