Business of the Tour de France, 2022 – Property Profile, Sponsorship and Media Landscape

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

The Tour de France is the pinnacle of cycling and is over twice as popular as the other two cycling majors, the Giro d’Italia and the Vuelta a Espana. The tour announces a new host city every year, unsurprisingly, French cities have accounted for the most ‘Grand Depart’ hosts.

The Business of the Tour de France (2022) report gives a detailed overview of the commercial landscape, team operations, and its social media position. It also provides a clear breakdown of the sponsorship and media deals linked to the teams.

Key Global Broadcasters of the Tour de France

The key broadcasting partners of the Tour de France are France TV, ITV, ARD, TV2, ESPN​, FloBikes​, NBC, Supersport​, Global Cycling Network & Eurosport, BeIN Sports, CCTV & Zhibo TV​, J Sports, SBS, and Sky Sport. France Televisions remains the main domestic broadcaster of the Tour de France and are responsible for the main feed shared globally.

The Tour de France, Key Broadcasters

The Tour de France, Key Broadcasters

For more insights on the key broadcasters, download a free report sample

Key Jersey Sponsors of the Tour de France

The Tour de France is estimated to generate $87.2 million a year from its 42-brand partners​. The biggest deals are linked to jersey rights with LCL, Skoda, E.Leclerc and Krys.

LCL – Yellow Jersey: Financial services brand, LCL is the official sponsor of the most coveted yellow jersey, the award for the lead rider in the general classification standings.

Skoda – Green Jersey: The Czech automotive brand currently boasts the sponsorship rights to the Tours official green jersey winner. The Green jersey is the most prized award on offer for the sprinters of each team.

E.Leclerc – Polka Dot Jersey: E.Leclerc is the official jersey sponsor of the polka-dot jersey, the polka-dot jersey is the prize offered to the rider who accumulates the most points on the mountain stages of the Tour.​

Krys – White Jersey: Krys is the Tour’s white jersey sponsor, an award given to the leader of the best young rider classification.

Sponsorship Landscape of the Tour de France

The Tour de France sponsorship landscape is classified based on industry vertical and brand location. Exclusive industry partnership includes food, automotive, beverages, clothing & accessories, consumer goods & services, financial services, real estate, telecommunications, healthcare, and retail among others. Likewise, French brands currently boast the biggest influence on the sporting events sponsorship portfolio, followed by Germany, Japan, and the USA.

The Tour de France Sponsorship, by Industry Vertical

The Tour de France Sponsorship, by Industry Vertical

The Tour de France Sponsorship, by Brand Location

The Tour de France Sponsorship, by Brand Location

For more insights on the sponsorship landscape, download a free report sample

The Teams of the Tour de France

The Tour de France teams are UAE Team Emirates​, INEOS Grenadier, Team Jumbo Visma, Bora Hansgrohe, AG2R Citroen Team, Quick-Step Alpha Vinyl Team, Groupama – FDJ, Bahrain Victorious Sponsors​, EF Education – EasyPost, Arkea Samsic, Movistar, Trek Seagfredo, Intermarche-Wanty Gobert Materiaux, Cofidis, Astana Qazaqstan, Lotto Soudal, Team BikeExchange – Jayco, Israel Premier Tech, TotalEnergies, Team DSM, B&B Hotels – KTM, and Alpecin-Deceuninck.

The Tour de France, by Teams

The Tour de France, by Teams

For more insights on the teams, download a free report sample

The Tour de France (2022) Market Overview

Key Industry Verticals Food, Automotive, Beverages, Clothing & Accessories, Consumer Goods & Services, Financial Services, Real Estate, Telecommunications, Healthcare and Retail
Key Brand Location France, Germany, Japan and the USA
Key Broadcasters France TV, ITV, ARD, TV2, ESPN​, FloBikes​, NBC, Supersport​, Global Cycling Network & Eurosport, BeIN Sports, CCTV & Zhibo TV​, J Sports, SBS and Sky Sport
Key Sponsors LCL, Skoda, E.Leclerc and Krys
Key Teams UAE Team Emirates​, INEOS Grenadier, Team Jumbo Visma, Bora Hansgrohe, AG2R Citroen Team, Quick-Step Alpha Vinyl Team, Groupama – FDJ, Bahrain Victorious Sponsors​, EF Education – EasyPost, Arkea Samsic, Movistar, Trek Seagfredo, Intermarche-Wanty Gobert Materiaux, Cofidis, Astana Qazaqstan, Lotto Soudal, Team BikeExchange – Jayco, Israel Premier Tech, TotalEnergies, Team DSM, B&B Hotels – KTM, and Alpecin-Deceuninck

Scope

The report takes a more granular look at the Tour de France, analyzing all the major commercial dealings, team operations, and its standing online. It also takes a look more specifically at the 2022 event, outlining the effects of COVID-19, the Ukrainian military crisis, and the Grand Depart.

 

Key Highlights

French COVID-19 figures. History of the Grand Depart. Social Media presence at both competition and team level. Sponsorship and Media databases shown with associated values. Team sponsorship portfolios. Profiles and sponsorship worth of some of the biggest athletes competing in the race this year.

Reasons to Buy

The Tour de France stands as one of the biggest annual sporting events and is watched by millions around the world. The report itself offers a deep understanding of the commercial setup and explains how its finances are currently running in 2022.

Table of Contents

1. COVID-19 & the Effect of Ukrainian Military Crisis

2. Grand Depart & 2022 Calendar

3. Social Media

4. Sponsorship Landscape

5. Media Landscape

6. The Teams

7. Athlete Profile & Sponsorship

8. Appendix

Table

Grand Depart Hosts Table

Broadcasters Tables

Team Sponsorship Value Table

Team Sponsorship Volume Table

Figures

COVID-19 Cases Graph

Grand Depart Host Nations Graph

Event Social Media Graph

Team Sponsorship Graph

Sponsorship Values Graph

Partnership Lengths Graph

Deal Length Graph

Brand Breakdown Charts

Team Social Media & Sponsor Breakdown Charts

Frequently asked questions

Business of the Tour de France, 2022 – Property Profile, Sponsorship and Media Landscape standard reports
Currency USD
$1,250

Can be used by individual purchaser only

$2,500

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Business of the Tour de France, 2022 – Property Profile, Sponsorship and Media Landscape was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Business of the Tour de France, 2022 – Property Profile, Sponsorship and Media Landscape in real time.

  • Access a live Business of the Tour de France, 2022 – Property Profile, Sponsorship and Media Landscape dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.