TrendSights Analysis: Cruelty-Free – Addressing animal cruelty concerns through the promotion of high animal welfare standards
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"TrendSights Analysis: Cruelty-Free" is part of GlobalData's TrendSights series and explores how brands can provide a superior and more unique fit for specific consumer segments.
Growing awareness of social issues driven by consumer education and media coverage is leading to a rise in ethical consumerism. In recognizing the issue of animal cruelty, a portion of these ethical consumers seek to purchase only from brands that pertain to high animal welfare standards.
Scope
– Over two thirds of consumers find living an ethical and sustainable lifestyle important or very important in creating a feeling of wellbeing or wellness.
– Over a third of consumers who think that living an ethical or sustainable lifestyle is important in creating a feeling of wellbeing or wellness, say that they would consider buying products that support the humane treatment of animals.
– Over a third of consumers look for on-pack ethical/sustainability logos most of the time or all of the time.
Reasons to Buy
– Gain insight into the different routes through by which products can align with the Cruelty-Free trend including examples of best-in-class innovation.
– Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.
– Identify the innovation implications of the Cruelty-Free trend for your sector.
Whole Foods
SC Johnson
S&W
Trader Joe's
Spoilt Pig
Dee's
Jackfruit Company
Quorn
Flora
Veggifood
Asahico
137 degrees
Organic Valley
Detox Delight
Baileys
Oberbergen
Baden Spatburgunder
Chantecaille
Tarte Cosmetics
Mihri Istanbul
Astonish
Earth's Choice
McAdams
Emulate Inc.
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