TrendSights Analysis: Situational Complexity – The evolution of consumer life stages and how this is influencing spending intentions
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"TrendSights Analysis: Situational Complexity", is part of GlobalData's TrendSights series and explores how brands can provide a superior and more unique fit for specific consumer segments.
Family, career, and life progression is becoming more complex and is defying conventional wisdom. Predictable shifts from one life-stage to the next are also less common in what represents a blurring of life-stages.
Scope
– Over two thirds of consumers agree that they are likely to buy products developed for their lifestyle.
– Almost a third of consumers disagree that they feel pressure to conform to traditional cultural and societal norms.
– Over half of consumers view themselves as being more liberal than the generation before them.
Reasons to Buy
– Gain insight into the different routes through by which products can align with the Situational Complexity trend including examples of best-in-class innovation.
– Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.
– Identify the innovation implications of Situational Complexity for your sector.
Milk Makeup
Gizeh
Balkoma Women
Postmates
Misspao
Pantene
Hero
Haidilao
Doritos
Lush
Johnson's Baby
Nourish Baby
McCain
Purina
Sau Tao
Unidiet
L'Oreal
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