TrendSights Analysis: Weight Management
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“TrendSights Analysis: Weight Management” looks at addressing the evolving needs of weight-conscious consumers.
With an increasing consumer focus on health and growing obesity among young children in particular, brands can play a vital role in exploring the use of healthier ingredients in products while maintaining the taste. The report explores the trend’s relevance in different sectors and highlights product examples to show how innovation can help meet the growing demand from consumers.
Widespread media coverage of the high and growing prevalence of overweight or obese individuals globally has heightened awareness of weight management. As a result, more than one fifth of consumers trying to lose weight are concerned about related diseases and conditions such as high or low blood pressure.
Ensuring better health in later life makes consumers more conscious of their current physical condition and personal image, which is associated with success, opportunity and wellbeing. People of all ages are more proactively addressing their health by curbing excessive indulgences (e.g. alcohol and smoking), improving their diets and undertaking physical activity.
“Consumers generally believe in the notion of an ‘ideal weight‘, and they aspire to attain that weight using different methods of lifestyle management, including exercise. GlobalData’s research confirms that around **88% of consumers exercise to look or feel good.” Nidhi Chauhan, Senior Consumer Analyst at GlobalData.
Scope
– Alternative ingredients can be explored when looking to substitute the usual suspects like sugar, oils and fats.
– Visual culture and health concerns are key drivers leading to weight management.
Reasons to Buy
– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
– Access valuable strategic take-outs to help direct future decision-making and inform new product development.
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