Turkey Cigarettes Market Analysis and Forecast by Segments, Distribution Channel, Competitive Landscape and Consumer Segmentation, 2021-2026

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Turkey Cigarettes Market Report Overview

The Turkey cigarettes market size was TRY61.8 billion ($7 billion) in 2021 and is expected to increase at a CAGR of more than 5% during 2021-2026. There are changes in the pattern of advertising, and the promotion and sponsorship activities are now limited in the country. Furthermore, in order to limit the consumption of tobacco, the government has increased the costs of tobacco products which will negatively impact the sales in the coming years.

The Turkey cigarettes market research report provides a comprehensive overview of the tobacco sector in Turkey.

Turkey Cigarettes Market Outlook

Turkey Cigarettes Market Outlook

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Turkey Cigarettes Market Segmentation by Categories

The key category in the Turkey cigarettes market is filter cigarettes. Filter cigarettes can be further subdivided into two categories- filter cigarettes 100s and filter cigarettes king size. The filter cigarettes king size is the largest sub category in 2021.

Turkey Cigarettes Market Analysis, by Sub-Categories

Turkey Cigarettes Market Analysis, by Sub-Categories

For more category insights into the Turkey cigarettes market, download a free report sample

Turkey Cigarettes Market Segmentation by Distribution Channels

The key distribution channels in the Turkey cigarettes market are convenience stores, hypermarkets and supermarkets, tobacco specialists, department stores, and cash and carries and warehouse clubs. Convenience stores was the leading distribution channel in the cigarettes category in 2021.

Turkey Cigarettes Market Analysis, by Distribution Channels

Turkey Cigarettes Market Analysis, by Distribution Channels

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Turkey Cigarettes Market - Competitive Landscape

The leading companies in the Turkey cigarettes market are Philip Morris International Inc, Japan Tobacco Inc, British American Tobacco Plc, and Imperial Brands Plc. Philip Morris International Inc was the leading company in the cigarettes category in Turkey in 2021.

Turkey Cigarettes Market Analysis, by Companies

Turkey Cigarettes Market Analysis, by Companies

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Turkey Cigarettes Market Overview

Market Size (2021) TRY61.8 billion ($7 billion)
CAGR (2021-2026) >5%
Key Category Filter Cigarettes
Key Distribution Channels Convenience Stores, Hypermarkets and Supermarkets, Tobacco Specialists, Department Stores, and Cash and Carries and Warehouse Clubs
Leading Companies Philip Morris International Inc, Japan Tobacco Inc, British American Tobacco Plc, and Imperial Brands Plc

Scope

The report provides:

  • Market Context: The report provides comparative analysis of the value shares of Turkey in the Eastern Europe and global tobacco sector. Additionally, the per capita expenditure of tobacco in Romania is also compared with the Eastern Europe and global levels.
  • Market Size and Structure: The report offers an overview of the growth at a sector level and provides analysis of cigarettes. The category is analyzed by value, volume, and CAGR for the period 2016–2026. The section also includes value analysis of segments, value and volume analysis of sub-segments for the period 2016–2026. Also provides analysis on per capita expenditure of tobacco in Turkey, by category, compared to the Eastern Europe and global markets.
  • Taxation and Retail: It covers taxation landscape in the country and effects in the tobacco sector.
  • Manufacturers and Brands: The report provides analysis on leading companies by category in 2021 and analyzes the market share.
  • The Smoking Population: The report covers consumption of tobacco by gender in Turkey.
  • Operating Constraints: The report cover the impact of policies and regulation on tobacco sector in Turkey.
  • Prospects and Forecasts: The report covers forecast analysis of categories in the tobacco sector.
  • Macroeconomic analysis: The report also provides an outlook on macroeconomic indicators in Turkey, with a detailed summary of the economy, labor market, and demographics.
  • Exchange rates: Exchange rates used to convert local currency to US dollars are annual average floating exchange rates.
  • Time period: The report provides sector value and volume data, including category and sector level data for the period 2016–2026. Distribution channel data is of 2021, and company data is included for 2021.

Key Highlights

  • Per capita expenditure of tobacco was lower in Turkey than the global and regional levels in 2021
  • The per capita expenditure of cigarettes was lower than the global and regional level in 2021
  • Due to the high tobacco prevalence rate, the Turkish government has raised excise taxes on tobacco products in the country.
  • Parliament, owned by Philip Morris International Inc, is the leading brand in the cigarettes category, in 2021

Reasons to Buy

  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
  • Identify the areas of growth and opportunities, which will aid effective marketing planning.
  • The differing growth rates in regional product sales drive fundamental shifts in the market.
  • This report provides detailed, authoritative data on these changes – prime intelligence for marketers.
  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

Table of Contents

Table of Contents

Report scope

Part 1: Introduction

Executive Summary

Part 2: Market Context

Value growth analysis by region

PCE of Turkey compared to global and Eastern Europe markets

Part 3: Market Size and Structure

Turkey tobacco sector snapshot

Market size analysis –category: cigarettes

Segment analysis : cigarettes

Sub-segment analysis: cigarettes

Per capita expenditure analysis by category

Part 4: Taxation and Retail

Tax incidence comparison -cigarettes

Channel Share Analysis-cigarettes

Part 5 Manufacturers and Brands

Leading companies by volume share –cigarettes

Brand share analysis of top five companies by category

Part 6: The Smoking population

Smoking population, by gender

Part 8: Macroeconomic Analysis

GDP growth and inflation

Population growth

Labor market trend

Economic summary, labor market trends, and demographic trends

Turkey risk index (GCRI) 2021

Turkey risk analysis –compared to global and Eastern Europe markets

Methodology

Definitions

Appendix

Table

List of Tables

Leading categories (value), 2021

Fastest-growing segments (value), 2021

Leading companies by category (volume), 2021*

Leading channel by category (volume), 2021*

Cigarettes –value analysis by segment, 2016–2026

Cigarettes–value analysis by sub-segment, 2016–2026

Cigarettes –volume analysis by sub-segment, 2016–2026

Change in distribution share in cigarettes, 2016–2021

Brand volume shares of top five companies by category, 2021

Performance Overview (Score: 1–100)

Sector data, by category

Per capita expenditure (US$), 2016–2026

Tobacco volume sales distribution in Turkey, by category, 2021

Brand volume share by category, 2021

Real GDP (RON Billion) Value and Annual Growth (%), 2018–2026

Nominal GDP (RON Billion) Value and Annual Growth (%), 2018–2026

Consumer Price Inflation (%), 2018–2026

Employed People (Million) and Unemployment Rate (%), 2018–2026

Nominal household final consumption expenditure and annual growth (%), 2018–2026

Population and annual growth (%), 2018–2026

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2016–2026

Figures

List of Figures

Value share of Turkey in the global and Eastern European tobacco sector, 2021–2026

Per capita expenditure comparison –Turkey , Eastern Europe, and global, 2016–2026

Market size and growth analysis by value, tobacco products sector, 2016–2026

Market size and growth analysis by value and volume, cigarettes category, 2016–2026

Key distribution channels –cigarettes, in million pieces

Leading companies (in volume million pieces) in the cigarettes category, 2021

Percentages of adult smokers by gender, 2007–2026

Cigarettes consumption, million pieces, 2016–2026

Real GDP (RON billion) and annual growth (%)

Nominal GDP (RON billion) and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%) in RON terms

Population (million) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (million) and unemployment rate (%)

Five lowest-risk nations in GCRI Q4 2021

Five highest-risk nations in GCRI Q4 2021

Turkey’s performance in country risk analysis in comparison Eastern Europe and world average

Frequently asked questions

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