Turkey Prepared Meals Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026

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The prepared meals market in Turkey was valued at TRY305.1 million in 2021. The market is projected to grow at a CAGR of more than 12% during the forecast period. In 2021, the Turkish prepared meals market was led by the ready meals category in both value and volume terms. Furthermore, the meal kits category is forecasted to register the fastest value and volume growth during 2021-2026.

The Turkey prepared meals market report on the prepared meals sector in Turkey provides insights on high-growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data, and companies’ market shares.

Turkey prepared meals market overview

Turkey prepared meals market overview

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What is the city-level outlook in the Turkey prepared meals market?

The top ten cities in the Turkish prepared meals market are Istanbul, Adana, Ankara, Izmir, Bursa, Konya, Antalya, Gaziantep, Sanliurfa, and Kocaeli. Istanbul emerged as the largest prepared meals market in Turkey in 2021, followed by Ankara and Izmir.

Prepared meals market in Turkey, by cities

Prepared meals market in Turkey, by cities

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What are the key categories in the Turkey prepared meals market?

The key categories in the Turkey prepared meals market are meal kits, pizza, and ready meals. Ready meals led the Turkish prepared meals market in 2021 followed by meal kits and pizza.

Meal kits market in Turkey 

The meal kits category can be further segmented into ambient meal kits, chilled meal kits, and frozen meal kits. The ambient meal kits segment had the highest market share in the meal kits category in 2021.

Pizza market in Turkey

The pizza category can be further segmented into chilled pizza and frozen pizza. The frozen pizza segment had the highest market share in the pizza category in 2021.

Ready meals market in Turkey 

The ready meals category can be further segmented into ambient ready meals, chilled ready meals, dried ready meals, and frozen ready meals. The frozen ready meals segment had the highest market share in the ready meals category in 2021.

Prepared meals market in Turkey, by category

Prepared meals market in Turkey, by category

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What are the key distribution channels in the Turkey prepared meals market?

The key distribution channels in the Turkish prepared meals sector are convenience stores, hypermarkets & supermarkets, food & drinks specialists, E-retailers, cash & carries & warehouse clubs, and others. Hypermarkets & supermarkets is the leading distribution channel in the Turkish prepared meals sector followed by convenience stores and food & drinks specialists.

Prepared meals market in Turkey, by distribution channel

Prepared meals market in Turkey, by distribution channel

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Which are the key companies in the Turkish prepared meals market?

The key companies in the Turkish prepared meals market are Yasar Holding, Nomad Foods, Ozgorkey Gida Urunleri San Ve Tic As, Yildiz Holding AS, Koc Holding, Tamek Gida Ve Konsantre Sanayii ve Ticaret AS, Private Labels, and Others.

Prepared meals market in Turkey, by companies

Prepared meals market in Turkey, by companies

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Market report scope

Market size (Year – 2020)  TRY305.1 million
Growth rate (CAGR)  >12%
Forecast period 2021-2026
Key cities Istanbul, Adana, Ankara, Izmir, Bursa, Konya, Antalya, Gaziantep, Sanliurfa, and Kocaeli
Key categories Meal Kits, Pizza, and Ready Meals
Key distribution channels Convenience Stores, Hypermarkets & Supermarkets, Food & Drinks Specialists, E-retailers, Cash & Carries & Warehouse Clubs, and Others
Key companies Yasar Holding, Nomad Foods, Ozgorkey Gida Urunleri San Ve Tic As, Yildiz Holding AS, Koc Holding, Tamek Gida Ve Konsantre Sanayii ve Ticaret AS, and Private Labels

Scope 

  • The meal kits category is expected to gain maximum market share in value terms during 2021-2026
  • The per capita consumption of ready meals was higher than other prepared meals categories in Turkey in 2021
  • Hypermarkets & Supermarkets is the leading distribution channel in the Turkish prepared meals sector in 2021
  • Private labels are growing at a higher CAGR than brands in the Turkish prepared meals sector
  • Rigid plastics are the most used pack material in the Turkish prepared meals sector, followed by rigid metal and flexible packaging.

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes an economic summary of the country along with the labor market and demographic trends.

Yasar Holding
Nomad Foods
Ozgorkey Gida Urunleri San Ve Tic As
Yildiz Holding AS
Koc Holding
Kerevitas Gida Sanayi ve Ticaret A. S.

Table of Contents

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value and Volume Share of Turkey in the Global and Eastern Europe Markets

Growth Analysis of Turkey Compared to Other Leading Countries in the Eastern Europe Market

PCC and PCE of Turkey Compared to the Global and Eastern Europe Markets

Part 2: Sector Deep Dive

Turkey Prepared Meals Sector Snapshot

Market Size Analysis

Cross-category Comparison – Value Growth Analysis and Category Winners and Losers

Cross-category Comparison – Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Per Capita Consumption Analysis by Category

Market Size Analysis – Category: Meal Kits

Segment-Level Analysis (in Value Terms) – Meal Kits

Segment-Level Analysis (in Volume Terms) – Meal Kits

Market Size Analysis – Category: Pizza

Segment-Level Analysis (in Value Terms) – Pizza

Segment-Level Analysis (in Volume Terms) – Pizza

Market Size Analysis – Category: Ready Meals

Segment-Level Analysis (in Value Terms) – Ready Meals

Segment-Level Analysis (in Volume Terms) – Ready Meals

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies Value and Volume Share

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Private Label Share Analysis by Category

Growth of Private Labels Compared to Branded Products

Degree of Consolidation/Fragmentation by Category

Part 6: Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis

Primary Outer Type Growth Analysis

Part 7: City Deep Dive

Market Size Analysis of Top Eight Cities

Market Size Analysis of Top Eight Cities by Category

Leading Cities Contribution to Volume Growth

Part 8: Consumergraphics

Demographic Analysis

Part 9: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market, and Demographic Trends

Turkey Risk Index (GCRI) 2021

Turkey Risk Analysis – Compared to Global and Eastern Europe Markets

Methodology

Definitions

Appendix

Table

List of Tables

Leading Value Categories

Fastest-Growing Segments (Value), 2021

Cross-Category Comparison – by Value (2016-2026)

Cross-Category Comparison – by Volume (2016-2026)

Per Capita Consumption (by Category), Turkey Compared to Eastern Europe and Global Levels (in kg), 2021

Meal Kits – Value Analysis by Segment, 2016-2026

Meal Kits – Volume Analysis by Segment, 2016-2026

Pizza – Value Analysis by Segment, 2016-2026

Pizza – Volume Analysis by Segment, 2016-2026

Ready Meals – Value Analysis by Segment, 2016-2026

Ready Meals – Volume Analysis by Segment, 2016-2026

Change in Distribution Share, 2016-2021

Top Five Companies Share by Brand (in Value and Volume Terms) in the Prepared Meals Sector, 2020

Brand Shares of Top Five Companies (in Value and Volume Terms) by Category, 2020

Volume Analysis of Top Eight Cities by Category (Million kg), 2021

Performance Overview (Score: 1-100)

Category Data, by Segment

Per Capita Consumption (in kg), 2016-2026

Per Capita Expenditure ($), 2016-2026

Prepared Meals Sales Distribution in Turkey – by Category (TRY Million), 2021

Brand Share (in Value and Volume Terms) in the Prepared Meals Sector, 2020

Brand Share (in Value and Volume Terms) in the Prepared Meals Sector, by Category, 2020

Pack Material (in Million Pack Units), 2015-2025

Pack Materials by Category (in Million Pack Units), 2020

Pack Type (in Million Pack Units), 2015-2025

Pack Types by Category (in Million Pack Units), 2020

Closure Type (in Million Pack Units), 2015-2025

Closure Types by Category (in Million Pack Units), 2020

Primary Outer Type (in Million Pack Units), 2015-2025

Primary Outer Types by Category (in Million Pack Units), 2020

Real GDP and Annual Growth (%), 2018-2026

Nominal GDP and Annual Growth (%), 2018-2026

Consumer Price Inflation (%), 2018-2026

Employed People and Unemployment Rate (%), 2018-2026

Nominal Household Final Consumption Expenditure and Annual Growth (%), 2018-2026

Population and Annual Growth (%), 2018-2026

Population by Age Group (%)

Population by Gender (%)

Population by Rural-Urban Split (%)

Exchange Rates, 2016-2026

Figures

List of Figures

Value and Volume Share of Turkey in the Global and Eastern Europe Prepared Meals Sector, 2021-2026

Turkey Compared to Other Top Countries in Terms of Market Share, Growth, and Competitive Landscape

PCC Comparison – Turkey, Eastern Europe, and Global, 2016-2026

PCE Comparison – Turkey, Eastern Europe, and Global, 2016-2026

Market Size and Growth Analysis by Value and Volume, Prepared Meals Sector, 2016-2026

Cross-category Comparison – Value Growth Analysis and Category Winners and Losers

Cross-category Comparison – Volume Growth Analysis and Category Winners and Losers

Market Size and Growth Analysis by Value and Volume, Meal Kits Category, 2016-2026

Market Size and Growth Analysis by Value and Volume, Pizza Category, 2016-2026

Market Size and Growth Analysis by Value and Volume, Ready Meals Category, 2016-2026

Share of Key Distribution Channels (in Value Terms) – Prepared Meals, 2021

Key Distribution Channel Share by Category (in Value Terms), 2021

Leading Companies (in Value and Volume Terms) in the Prepared Meals Sector, 2020

Private Label Penetration by Category (in Value Terms), 2020

Growth Analysis, Private Label and Brands, 2015-2020

Category-wise Consolidation/Fragmentation (in Value Terms) – Prepared Meals , 2020

Key Pack Materials in the Turkish Prepared Meals Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Pack Material, 2015-2025

Use of Pack Material by Category (in Pack Units), 2020

Key Pack Types in the Turkish Prepared Meals Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Pack Type, 2015-2025

Use of Pack Type by Category (in Pack Units), 2020

Key Closure Types in the Turkish Prepared Meals Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Closure Type, 2015-2025

Use of Closure Type by Category (in Pack Units), 2020

Key Primary Outer Types in the Turkish Prepared Meals Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Primary Outer Type, 2015-2025

Use of Primary Outer Type by Category (in Pack Units), 2020

Volume Growth Analysis of Top 10 Cities (Million kg), 2016-2021

Leading Cities’ Contribution to Volume Change, 2016-2021

Demographic Analysis

Real GDP (TRY Billion) and Annual Growth (%)

Nominal GDP (TRY Billion) and Annual Growth (%)

Consumer Price Inflation (%)

Nominal Household Final Consumption Expenditure Growth (%) in TRY Terms

Population (Millions) and Annual Growth (%)

Population by Age Group (%)

Population by Gender (%)

Population by Rural-urban Split (%)

Employed People (Millions) and Unemployment Rate (%)

Economic Summary, Labor Market, and Demographic Trends

Five Lowest-Risk Nations in GCRI Q4 2020

Five Highest-Risk Nations in GCRI Q4 2020

Turkey Performance in Country Risk Analysis in Comparison to Eastern Europe and the World

List of 109 Countries Analyzed to Identify High-Potential Countries in Different Regions

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