Business of UEFA Club Competitions 2023-24 – Property Profile, Sponsorship and Media Landscape

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Business of UEFA Club Competitions 2023-2024 Report Overview

In 2023, the estimated sponsorship revenue of the UEFA Champions League is $606.33 million, and the UEFA Europa League and Europa Conference League is valued at $314 million. All three UEFA competitions have developed a strong social media presence and TV broadcasters continue to cover UEFA’s three club competitions. The Champions League is the most followed soccer competition in the world on social media.

Business of the UEFA Club Competitions 2023-2024 research report provides an analysis of the current business landscape in UEFA competitions, including a look at the current state of sponsors, media rights, and club sponsorship portfolios.

Sponsorship Revenue (Champions League) (2023) $606.33 million
Sponsorship Revenue (Europa League and Europa Conference League) (2023) $314 million
Key Broadcasters ·        TNT Sport

·        Telefónica

·        Servus TV/Sky/DAZN

·        VTM/RTL/Proximus

·        HRT/Telekom Serbia

·        AMC/TV Nova/Premier Sports

Key Sponsors (UEFA Champions League) ·        Heineken

·        PlayStation

·        Turkish Airlines

·        Oppo

·        Expedia

·        PepsiCo

Key Sponsors (UEFA Europa League and Conference League) ·        Heineken

·        Adidas

·        Just Eat

·        Sportradar

·        Socios.com

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Business of UEFA Club Competitions 2023-2024 - Broadcasters

Some of the broadcasters for the UEFA Club Competitions 2023-2024 are TNT Sport, Telefónica, Servus TV/Sky/DAZN, VTM/RTL/Proximus, HRT/Telekom Serbia, and AMC/TV Nova/Premier Sports.

Since the Champion’s League is broadcast across the whole of Europe, the competition has various lucrative broadcasting deals in place. The Pay-TV broadcaster TNT Sport has a three-year deal to screen the Champions League, Europa League, and Europa Conference League matches. Meanwhile, in Spain, Telefónica has a three-year deal to showcase the Champions League, Europa League, and Europa Conference League.

UEFA Club Competitions Analysis by Broadcasters, 2023

UEFA Club Competitions Analysis by Broadcasters, 2023

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Business of UEFA Club Competitions 2023-2024 –Sponsorship

Some of the key sponsors of the UEFA Champions League are Heineken, PlayStation, Turkish Airlines, Oppo, Expedia, and PepsiCo, among others. Some of the key sponsors of the UEFA Europa League and Europa Conference League are Heineken, Adidas, Just Eat, Sportradar, and Socios.com.

The biggest paying brand acting as a brand partner for the UEFA Champions League 2023-2024 is the Dutch beer brand Heineken. Besides, Turkish Airlines has a one-year deal in place, allowing the brand to be visible through broadcast backdrops, extensive perimeter advertising, website, and social media. In contrast, Oppo has agreed to a two-year deal to serve as one of the competition’s global sponsors.

Heineken is the biggest annual sponsor of both the Europa League and Europa Conference League as well, using this opportunity to promote its non-alcoholic brand. The second largest annual sponsorship deal for the two competitions is with the online food delivery platform Just Eat Takeaway.com. UEFA has provided them with brand exposure across in-game perimeter LED boards, media interview backdrops, and broadcast sponsorship, with exclusive activation opportunities on-site around matches.

UEFA Champions League Analysis by Sponsorship, 2023 (%)

UEFA Champions League Analysis by Sponsorship, 2023 (%)

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Scope

  • This report provides an overview of the current situation regarding kit suppliers and team deals for teams competing in UEFA competitions.
  • It also identifies the current state of UEFA’s media landscape. This report looks at social media following in comparison to other continental competitions.
  • The report provides an analysis of clubs competing in UEFA competitions and their current sponsorship outlook.
  • A detailed look at the UEFA’s sponsorship portfolio and generated revenue, as well as the challenges involved in growing UEFA’s commercial profile.

Key Highlights

Unsurprisingly the Champions League has by some distance the largest social media following. With the competition generating huge viewership for its yearly final this aligns with the eagerness of fans to regularly follow the activity of the competition across its many social media platforms. The Champions League has a total combined social media following bigger than the Europa league by over 200 million followers.

The two Spanish giants Real Madrid and Barcelona have the highest social media followings of all soccer clubs worldwide. For decades, the two sides have dominated domestic soccer and been incredibly successful in European competitions, especially Real Madrid. Therefore, they have been able to build significant social media followings.

Liverpool by some distance are the highest followed teams of all the 32 teams who participated in the group stages of the Europa League, with roughly 111 million followers. This is over 92 million more followers then second placed Roma, who have approximately 18.9 million followers.

Fenerbahce host the largest social media following in the Europa Conference league with a combined following of over 29 million. Besiktas and Aston Villa both have assembled followings of over 17 million and 11 million, respectively.

In July and September 2022, UEFA added two new partners to their Champions League sponsorship portfolio by attracting Turkish Airlines and Oppo. Turkish Airlines have in place a one-year deal which GlobalData estimates is worth $60 million annually, allowing the deal Turkish Airline brand to be visible through broadcast backdrops, extensive perimeter advertising, website, and social media. In contrast Oppo, have agreed to a two-year deal worth an estimated worth $24 million annually to serve as one of the competition’s global sponsors.

GlobalData estimates that Barcelona has the largest kit supplier deal of the 32 teams who compete in the 2023-24 Champions League competition. The Catalonian club signed a five-year renewal deal with Nike in 2016 worth a staggering $169.32 million a season.

Reasons to Buy

  • For those wanting an in-depth analysis of how UEFA is currently performing.
  • General metrics for UEFA such as social media followings are included.
  • The report will also be of interest to those who are interested in the kinds of brands that have sponsorship deals in place with UEFA’s competitions and its clubs. Identified are the most prevalent sectors and brands, as well as the biggest revenue generators of these sectors.

Heineken
PlayStation
Turkish Airlines
Expedia
PepsiCo
MasterCard
adidas
Just Eat
Sportradar
FedEx
Oppo
Socios.com
Sports Interactive
Topps

Table of Contents

1. Executive Summary

2. UEFA Club Competitions Overview

3. Social Media

4. Attendances and Stadium Capacities

5. Media Landscape

6. Champions League Sponsorship Breakdown

7. Europa League and Europa Conference League Sponsorship Breakdown

8. Kit Suppliers

9. Champions League Teams Sponsorship Revenues

10. Europa League Teams Sponsorship Revenues

11. Europa Conference League Teams Sponsorship Revenues

12. Player Profiles & Sponsorship Deals

13. Appendix

Table

Broadcasters table

Social Media tables

Match Attendances charts

Stadium Capacity charts

Media Landscape Table

Sponsorship Breakdown charts

Kit Supplier Tables

Frequently asked questions

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