UEFA Womens European Championships Business, Case Studies, Tourism Impact, Sponsorship and Media Landscape, 2022

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

UEFA Women’s European Championship Business Report Overview

Big interest from home crowds and sell-out crowds have already been linked to the 2022 competition. The 17 official sponsors’ list includes five local sponsors signed specifically for the competition in England.12 of these deals are linked to the wider UEFA federation, meaning cost is also linked to affiliation with other major international and club-based competitions. Across Europe, the tournament will be accessible on the free-to-air market, opening up the action to the biggest audiences possible. TV audiences have continued to grow over the past three tournaments. The impact of the games being televised to hundreds of millions of people from around the world is likely to create a profound impact on the destination image for less-known destinations that are hosting matches.

What is the impact of COVID-19 on UEFA Women’s European Championships?

Upon choosing to delay its men’s tournament, the next big question pertained to the women’s Euros. Initial discussions appeared to explore all potential options open to the tournament, including keeping its 2021 timeline, in which it could be held in conjunction with the men’s competition. The major concern in taking such a decision revolved around the negative effect it would have on the organization’s ambition to spotlight and grow women’s soccer more widely. Women’s sport has earned the right to demand its own platform on which to shine, whilst the popularity of the game means that it no longer needs to ride on the back of the men’s success. With this idea in mind, UEFA officially announced a 12-month delay to the women’s Euros.

What is the sponsorship landscape in UEFA Women’s European Championships?

The sponsors of UEFA Women’s European Championships include Adidas, Booking.com, Hisense, Takeaway.com, Walkers, Volkswagen, Hublot, Nike, Heineken, TikTok, Visa, Euronics, Grifols, Gillette Venus, LinkedIn, Starling Bank, Lego, and Pandora. Many of these deals are linked to larger UEFA-based deals which also cover the men’s international competitions. Of these deals, German clothing brand Adidas comes out as the largest spender, with its rights ranging across all related UEFA competitions. Eight out of the 17 sponsors are further listed under the second sub-category of partner with UEFA, involved more specifically in the UEFA Women’s Football program. This program has been run by UEFA for a number of years and aims specifically to grow the popularity of the women’s game and improve the opportunities for girls at all levels to get involved.

UEFA Women’s European Championships, by sponsorship landscape

UEFA Women’s European Championships, by sponsorship landscape

For more kit supplier landscape insights, download a free report sample

What is the kit supplier landscape in UEFA Women’s European Championships?

The joint oldest national team kit supplier partnership looked at in this report between Germany and Adidas also stands out as the most financially lucrative. As a proud German clothing brand, being the main kit supplier of the national team is one of its biggest and most important deals. Looking at the other leading contract values, the top five club domestic leagues are all well represented, highlighting the influence of these countries on soccer across club and international levels of the game. All 16 of these women’s teams are grouped into the same partnership arrangement between the brand kit supplier and national federation, confirming uniformity amongst national teams at all levels.

UEFA Women’s European Championships, by kit supplier landscape

UEFA Women’s European Championships, by kit supplier landscape

For more kit supplier landscape insights, download a free report sample

What is the media landscape in UEFA Women’s European Championships?

For UEFA and all those connected to women’s soccer, the main aim is to build fan interest in the sport and bridge the gap with the men’s game. Moving forward with the notion of increasing the fanbase of women’s soccer, its media rights strategy is essential for achieving this goal, with the right strategy able to open the potential global audience. As such, Euro 2022 will continue to follow this UEFA strategy, with most of its deals agreed with free-to-air broadcasters, with notable complete free-to-air access in Europe. This all fits into UEFA’s five-year women’s development strategy which focuses on five key areas including doubling the number of girls/women playing the game; changing outdated perceptions; improving player standards, doubling its own gender representation across its governing bodies, and doubling the reach of its highest profiled competitions.

Market report scope

Sponsorship landscape Adidas, Booking.com, Hisense, Takeaway.com, Walkers, Volkswagen, Hublot, Nike, Heineken, TikTok, Visa, Euronics, Grifols, Gillette Venus, LinkedIn, Starling Bank, Lego, and Pandora
Kit suppliers landscape Adidas, Nike, Puma, and Hummel

This report provides

  • A comprehensive view of the upcoming 2022 Women’s Euros in the UK.
  • An in-depth review of the business side of the tournament, from assessing the economic impact created by tourism for specific destinations to dissecting the kit supplier and media landscapes. It also discusses the impact it will have for a variety of different industries and stakeholders

Reasons to Buy

Gain an understanding of the impact this tournament will have for a variety of different industries and stakeholders.

Booking Holdings
Nike
Hummel
Adidas
LinkedIn
Starling
Walkers
Visa
Mastercard

Table of Contents

Table of Contents

1. The Effect of COVID-19 & the Russia Ukraine Conflict

2. Attendances, Prize Money & Tickets

3. Tourism Impact & Case Studies

4. Social Media

5. Sponsorship Landscape

6. Sponsorship Focus – Booking.com

7. Kit Supplier Landscape

8. Media Landscape

9. Agency Insight

19. Summary

11. Appendix

Frequently asked questions

UEFA Womens European Championships Business, Case Studies, Tourism Impact, Sponsorship and Media Landscape, 2022 thematic reports
Currency USD
$1,495

Can be used by individual purchaser only

$2,990

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

UEFA Womens European Championships Business, Case Studies, Tourism Impact, Sponsorship and Media Landscape, 2022 was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at UEFA Womens European Championships Business, Case Studies, Tourism Impact, Sponsorship and Media Landscape, 2022 in real time.

  • Access a live UEFA Womens European Championships Business, Case Studies, Tourism Impact, Sponsorship and Media Landscape, 2022 dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.