United Kingdom (UK) and Ireland Destination Tourism Market Insight and Trends, Tourist Profiles, Challenges and Opportunities, 2024 Update

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United Kingdom (UK) and Ireland Destination Tourism Report Overview

The total inbound trips to the UK and Ireland was 52.7 million in 2023. The United Kingdom (UK) and Ireland destination tourism market research report provides an in-depth analysis of the destination market’s infrastructure developments and attractions. The following are some of the key highlights of the UK and Ireland destination tourism insight report:

  • Domestic tourism in the UK and Ireland are a major component of their overall travel industry.
  • Leisure is the main purpose of travel to the UK & Ireland for international tourists.
  • Most tourists prefer beach vacations and the UK and Ireland even boast extensive stretches of stunning beaches.

The report also offers an in-depth understanding of the UK and Ireland destination tourism market attractions as well as opportunities. It examines the market dynamics through SWOT analysis along with sector risk assessment. Furthermore, a comprehensive analysis of the types of travelers will help in understanding the propensity of the demand side.

Key Tourism Types ·        Sun and Beach Holidays

·        Visiting Friends or Family

·        City Break Holidays

·        Cultural Holidays

·        Adventure/Sport Holidays

·        Gastronomical Holidays

·        Multi-Stop Trip Holidays

·        Eco Holidays

·        Cruise

·        Wellness/Medical Holidays

·        Religious Holidays

·        Wedding Related Holidays

·        LGBTQIA+

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UK and Ireland Destination Inbound Tourism Market Trends

The UK and Ireland region attracts multiple user types for its natural and cultural tourism, rich history, diverse activities on offer, and often relatively affordable travel experiences. In 2023, international arrivals into the region reached an all-time high.

For instance, the UK is a diverse country with a lot of different regions and a rich history, attracting tourists with its architecture, cities, and the UNESCO World Heritage Site, Stonehenge. London is also home to the Natural History Museum which is one of the most visited indoor sites. In 2023, many travelers came to the UK & Ireland for leisure purposes. They mainly prefer to travel by air.

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UK and Ireland Destination Tourism Market Segmentation by Tourism Types

Sun and beach holidays was the most preferred tourism type in the UK and Ireland destination tourism market in Q3 2021

The key tourism types in the UK and Ireland destination tourism market are sun & beach holidays, visiting friends or family, city breaks, cultural holidays, adventure/sport, gastronomical, multi-stop trips, eco holidays, cruise, wellness/medical tourism, religious tourism, wedding-related tourism, and LGBTQIA+, among others. However, sun and beach vacations are perceived as the most challenging component for this destination as their summer is characterized by high temperatures.

UK and Ireland Destination Tourism Market Analysis by Tourism Types, Q3 2021 (%)

UK and Ireland Destination Tourism Market Analysis by Tourism Types, Q3 2021 (%)

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UK and Ireland Destination Tourism Construction Projects Overview

The proposed initiatives for tourism construction projects encompass a wide range of developments. The developments include the establishment of luxurious hotels and resorts, the creation of state-of-the-art airports and convention centers, and the construction of various infrastructures, specifically designed to cater to the needs of the tourism industry.

DART Coastal Rail line Upgrade – Leinster: The project involves the upgrade of a railway line from Drogheda to Greystones in Leinster, Ireland. It includes the construction of railway stations, bridges, and underpasses. The project will boost passenger numbers per hour and improve transportation. It involves a series of major infrastructure expansion projects, tripling Dublin’s city and commuter lines.

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Segments Covered in the Report

UK and Ireland Destination Tourism Types Outlook (2023)

  • Sun & Beach Holidays
  • Visiting Friends or Family
  • City Breaks
  • Cultural Holidays
  • Adventure/Sport
  • Gastronomical
  • Multi-Stop Trips
  • Eco Holidays
  • Cruise
  • Wellness/Medical Tourism
  • Religious Tourism
  • Wedding-Related Tourism


This report provides an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market.

Key Highlights

In 2023, international arrivals into the region reached an all-time high of 52.7 million travelers. As per GlobalData, the number of international arrivals is anticipated to reach 68.3 million in 2027, growing at a CAGR of 6.7% from 2023 to 2027.

In 2023, many travelers came to UK & Ireland for leisure purposes, with 23.55 million travelers or 44.7% of overall international arrivals being for this purpose. As per GlobalData’s traveler demands and flows database, leisure purpose arrivals are expected to reach 30.27 million travelers in 2027 which will keep contributing around 44% of overall international travelers.

Singles made the most trips in 2023 (34.1% of all inbound trips, or 18.7 million travelers), as this region has always been considered as one of the best solo travel destinations with preserved historical and archaeological sites, adventure spots, budget accommodation along with being safe and friendly.

Reasons to Buy

  • Obtain a clear and detailed insight into new developments in two popular tourist destinations.
  • Use data and analysis to explore trends related to international arrivals and spending, tourism segments as well as construction, foreign direct investments (FDI), airlines, and hotel developments.
  • Gain a better understanding of the opportunities in the market, as well as the risks, to support better business decisions.

Sandman Hotel
Falite Ireland

Table of Contents


Key Trends

Tourism Construction Projects

Foreign Direct Investment

Types of Tourism

Destination Focus

Regional Risk Index and SWOT Analysis


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