ASOS, United Kingdom (UK) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Pages: 20 Published: May 18, 2022 Report Code: GDCS220011SP

  • Overview
  • Key Players
  • Contents
  • Listen

Profile of retailer’s shopper base, key performance indicators, sales and market shares


– ASOS’ convenience and product offer is particularly appealing to Millennial consumers in the UK

– ASOS’ front-of-mind appeal and wide product range helped it capitalize on UK apparel spend shifting online

– ASOS’ diverse range of own brands allows it to target a wide range of consumers

Reasons to Buy

– Gain a comprehensive knowledge on ASOS's business and develop a competitive advantage

– Investigate current trends in the clothing and footwear market to identify the best opportunities to exploit

– Analysis of key players in the clothing and footwear segment in the UK

Key Players


Marks & Spencer

JD Sports






John Lewis

Table of Contents

Table of Contents

Executive Summary

ASOS Retail Shopper Profile

UK clothing & footwear shopper profile

Where UK consumers purchase clothing & footwear products

Retailers used for other categories

ASOS Overview

Snapshot of proposition

Key performance metrics

Global sales split

Sales and Market Shares

Apparel market

ASOS' market share

Top 10 retailers’ market share

ASOS' share of shoppers

Top 10 retailers’ market positioning map



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