UK DIY & Gardening 2016-2021
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Decorative DIY is driving growth in the DIY market as customers carry out small DIY projects themselves and get the professionals in for larger, more difficult tasks. It is expected to grow by 13.1% between 2016 and 2021e. The largest subsector in gardening, greenstock & growing media, will be the key driver of growth over the next five years, increasing by 14.5%.
Scope
Decorative DIY is driving growth in the DIY market as customers carry out small DIY projects themselves and get the professionals in for larger, more difficult tasks. It is expected to grow by 13.1% between 2016 and 2021e. The largest subsector in gardening, greenstock & growing media, will be the key driver of growth over the next five years, increasing by 14.5%.
DIY specialists have continued to lose share, a result of store closures and increasing competition from general merchandisers and value retailers. While representing a relatively small share of the gardening market, value retailers will make big gains over the next five years, achieving 24.1% growth and increasing their collective share of the gardening market to 3.1% by 2021.
Two of the biggest DIY specialists, B&Q and Home base, are continuing to offload space; a result of tough trading conditions over the last five years and a move to multichannel. The online DIY & Gardening market grew by 2.6% over the last five years and is expected to grow by 2.4% over the following five. However, the instore channel continues to dominate with 93% of DIY shoppers buying instore and taking home compared to 24% of DIY shoppers buying online and having products delivered.
Value for money, price and quality were ranked the three most important factors when deciding where to shop for DIY & Gardening; ease of online shopping was rated the least important.
Reasons to Buy
Utilise the detailed market data and insight to help form an effective growth strategy across the DIY and Gardening market
It covers forecasts to 2021, covering seven product categories within home décor:
– Greenstock and growing media
– Gardening tools
– Outdoor living
– Garden structures
– Garden utensils
Identifes the drivers and inhibitors operating on the market helping to inform growth strategy.
Detailed look at channel and retailer shares in this market
Understand the opportunities in the market by learning who shops for gardening and DIY products, how frequently they shop and what drives their store selection.
Wickes
Homebase
Screwfix
Wilko
Argos
B&M
Tesco
Poundland
Dobbies
Asda
Blue Diamond
Wyevale
IKEA
The Range
Amazon
Topps Tiles
TK Maxx
Aldi
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