United Kingdom (UK) Easter Intentions and Consumer Spending Preferences, 2024 Update
Powered by
All the vital news, analysis, and commentary curated by our industry experts.
United Kingdom (UK) Easter Market Report Overview
More than 68% of consumers intend to purchase something for Easter in 2024. The intended participation in celebrating Easter diminishes with age, ranking highest among 16-24-year-old consumers. This 16-24-year-old age group is the most engaged purchaser, intending to purchase food & drink, gifts, cards & gift wraps, and other seasonal items for their loved ones.
The UK Easter market research report offers a comprehensive insight into the dynamics and spending habits of UK consumers for Easter. The report also analyzes the major players, the main channels, and consumer attitudes to identify the target audience and business goals.
Key Categories | · Food & Drink
· Gifts · Cards & Gift Wrap · Other Seasonal Items |
Enquire & Decide | Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase. |
UK Easter Market Dynamics
Consumers aged 25-34 intend to spend the most across three of the four key categories because this age group is the most likely to have young families purchasing Easter products for their children. The exception to this is food & drink, where those aged 55-64 are the most likely to spend the most. This age group is more likely to be hosting family for lunch or dinner over the Easter weekend, spending more to accommodate larger family gatherings.
More consumers intend to shop for Easter in-store than online, which highlights the impulse nature of many purchases associated with the occasion. Retailers, especially grocers should ensure that Easter displays are situated close to till points to encourage add-on purchases.
Buy the Full Report for More Insights into the UK Easter Market Dynamics
Download a Free Sample Report
UK Easter Market Segmentation by Categories
The key categories in the UK Easter market are food & drink, gifts, cards & gift wraps, and other seasonal items. In 2024, consumers spent the most on the food & drink category. Moreover, retailers should ensure that they offer a wide range of products that are tailored to different price ranges. Highlighting interesting and innovative products will be key to attracting customers and encouraging greater spending.
UK Easter Market Analysis by Categories, 2024 (%)
Buy the Full Report for More Category Insights into the UK Easter Market
Download a Free Sample Report
Key Highlights
- Easter shopper penetration is expected to rise this year.
- Spending time with family remains the most popular plan for Easter in 2024.
- Food & drink will be consumers’ focus for Easter this year, with an increase in average spending on last year owing to food inflation as well as consumers gathering with family and friends at home.
Reasons to Buy
- Understand which channels shoppers have already used, and intend to use, to purchase Easter this year.
- Discover how much consumers intend to spend on Easter categories this year.
- Identify which product categories consumers intend to purchase, and have already purchased for Easter 2024.
Cadbury's
Morrisons
Table of Contents
Figures
Frequently asked questions
-
Which are the key categories in the UK Easter market?
The key categories in the UK Easter market are food & drink, gifts, cards & gift wraps, and other seasonal items.
-
Which was the leading category in the UK Easter market in 2024?
In 2024, consumers spent the most on the food & drink category.
-
Which was the most popular channel for Easter purchases in 2024?
Most consumers intended the use the in-store channel for Easter purchases in 2024.
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.