United Kingdom (UK) Electricals Market to 2024

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

The UK Electricals Market 2019-2024 report offers comprehensive insight and analysis of the electricals market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook.

The report focuses on 13 key sub-categories: major kitchen appliances, small kitchen appliances, small domestic appliances, personal care electricals, televisions, games consoles, optical equipment, set top boxes, home audio equipment, portable audio equipment, visual players, computers & tablets and phones & software. Consumer data is based on our 2019 UK How Britain Shops survey, using a panel of 10,000 nationally representative consumers.

The electricals market is forecast to grow 1.0% versus last year, in 2019. This performance will be a marked slowdown on the growth that the electricals market has achieved over the past couple of years and is the result of a decline in consumer confidence and ultimately unwillingness to upgrade tired products ahead of them breaking.

Scope

– With low consumer confidence deterring spend on big ticket purchases, more retailers are showcasing financing schemes to allow shoppers to spread the cost of these items over a longer period.

– Electrical manufacturers such as Samsung and Dyson which previously relied on marketplaces and retailers to sell to consumers, are now increasingly opting for the direct-to-consumer (D2C) model.

– The online electricals market is substantially more mature than other sectors such as food & grocery, DIY & gardening and furniture & floorcoverings and this is driven by the online pureplays that dominate this market. Multichannel retailers must improve thier online offer given the convenience for consumers of having large appliances delivered directly to the home.

Reasons to Buy

– Using our five year forecasts to 2024, learn which subcategories in the electricals market will be the fastest performing to enable focus and investment in these winning product areas.

– Understand how drivers of electricals purchases, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential.

– Use our in-depth analysis of the challenges faced by market leader Dixons Carphone in order to understand how to steal shoppers and market share.

– Discover which segments of the market are forecast to prosper out to 2024, and understand which retailers are best placed to take advantage.

– Utilise our online forecasts to 2024 to consider how to exploit online potential and decide which age groups to target via the channel.

Klarna
Samsung
Dyson
Dixons Carphone
Amazon
John Lewis & Partners
AO.com
Shop Direct
Google
Very.co.uk
GAME
Clas Ohlson
Swan
Highstreet TV
Microsoft
Apple
Bose
Tesco
Richer Sounds
ASDA
Sainsbury's
B&M
Wilko
Boots
IKEA

Table of Contents

Table of Contents

CONTENTS

THE HOT ISSUES

Market drivers and inhibitors in electricals

Main issues in electricals

Smart Home can drive incremental spend

MKA set to benefit as housing transactions rise

Finance options make electricals more accessible

Manufacturers are increasingly adopting the D2C model

Strategies for success

WHAT PEOPLE BUY

Headlines

The sector at a glance

Overall sector size

Overall sector growth

Category growth in electricals

Category dynamics: small domestic appliances

Category dynamics: small kitchen appliances

Category dynamics: major kitchen appliances

Category dynamics: personal care electricals

Category dynamics: optical equipment

Category dynamics: visual players

Category dynamics: home audio equipment

Category dynamics: set top boxes

Category dynamics: portable audio equipment

Category dynamics: televisions

Category dynamics: games consoles

Category dynamics: computers & tablets

Category dynamics: phones & software

Online penetration in the electricals sector

Online market size and annual growth rates

Online vs. offline electricals annual growth rates

Spend per head

WHERE PEOPLE BUY

Channels of distribution

Market shares of the top 10 players

Five year view of market shares 2014 – 2019e and anticipated changes in share to 2021

Top 10 most visited retailers

Top 10 most purchased from retailers

Retailer profiles

Dixons Carphone

Amazon

Argos

John Lewis & Partners

Apple

Competitor overlaps

HOW & WHY PEOPLE SHOP

Who shops and where they are located

Subsectors purchased

Profile of electricals shoppers

Channels used by consumers

Channels used by consumers, split by demographic

Fulfilment methods used by consumers

Frequency of shopping

What's important when purchasing electricals

Likelihood of recommending a retailer to a friend

METHODOLOGY

Subsectors included

Market sizing

Table

List of Tables

Electricals spend by subcategory, 2019e and 2024e and forecast growth 2019e-2024e

Spend per head by age group, 2019e

Channel split for electricals (specialists, online non-specialists, general merchandisers, department stores, grocers, other), 2019e & 2024e and growth rate and ppt change 2019e-2024e

Five year market shares for Top 10 players 2014-2019e and ppt change 2014-2019e

Market share prospects out to 2021 for the top 10 players

Competitor overlaps, 2019

Subsector shopper penetration, 2019

Channel usage by demographic (in store, online, mail order), 2019

What drives electricals purchases, by retailer purchased from, 2019

Figures

List of Figures

Category growth in electricals, 2019-2024

Electricals sub category growth (home audio equipment, major kitchen appliances, phones & software, computers & tablets, personal care electricals, set top boxes, portable audio equipment, small kitchen appliances, games consoles, small domestic appliances, televisions, optical equipment, visual players), 2019e-2024e

Overall electricals: size of the market, 2014-2024e and growth rates 2014-2019e and 2019e-2024e

Overall electricals: inflation & volume annual growth rates, 2014-2024e

Major kitchen appliances: size of the market, annual growth rates 2014-2024e and growth rates 2014-2019e, 2019e-2024e

Small domestic appliances: size of the market, annual growth rates 2014-2024e and growth rates 2014-2019e, 2019e-2024e

Small kitchen appliances: size of the market, annual growth rates 2014-2024e and growth rates 2014-2019e, 2019e-2024e

Personal care electricals: size of the market, annual growth rates 2014-2024e and growth rates 2014-2019e, 2019e-2024e

Optical equipment: size of the market, annual growth rates 2014-2024e and growth rates 2014-2019e, 2019e-2024e

Visual players: size of the market, annual growth rates 2014-2024e and growth rates 2014-2019e, 2019e-2024e

Home audio equipment: size of the market, annual growth rates 2014-2024e and growth rates 2014-2019e, 2019e-2024e

Set top boxes: size of the market, annual growth rates 2014-2024e and growth rates 2014-2019e, 2019e-2024e

Portable audio equipment: size of the market, annual growth rates 2014-2024e and growth rates 2014-2019e, 2019e-2024e

Televisions: size of the market, annual growth rates 2014-2024e and growth rates 2014-2019e, 2019e-2024e

Games consoles: size of the market, annual growth rates 2014-2024e and growth rates 2014-2019e, 2019e-2024e

Computers & tablets: size of the market, annual growth rates 2014-2024e and growth rates 2014-2019e, 2019e-2024e

Phones & software: size of the market, annual growth rates 2014-2024e and growth rates 2014-2019e, 2019e-2024e

Electricals online penetration 2014-2024e and ppt change 2014-2019e and 2019e-2024e

Electricals online market size, annual growth 2014-2024e and growth rates 2014-2019e and 2019e-2024e

Online vs. offline electricals annual growth rates, 2014-2024e

Electricals annual spend per head 2019e-2024e and % change 2019e-2024e

Market shares of top 10 electricals retailers, 2018, 2019e and ppt change 2018-2019e

Top 10 most visited electricals retailers, 2018 and 2019

Top 10 most purchased from electricals retailers, 2018 and 2019

Dixons Carphone: shopper profile, and where else they shop, 2019

Dixons Carphone: electricals market share, 2014-2019e

Amazon: shopper profile, and where else they shop, 2019

Amazon: electricals market share, 2014-2019e

Argos: shopper profile, and where else they shop, 2019

Argos: electricals market share, 2014-2019e

John Lewis & Partners: shopper profile, and where else they shop, 2019

John Lewis & Partners: electricals market share, 2014-2019e

Apple: shopper dynamics, and where else they shop, 2019

Apple: electricals market share, 2014-2019e

Shopper penetration by demographic and region, 2019

Consumers who shopped electricals subsectors in the last 12 months, 2019

Profile of electricals shoppers, by demographic and region, 2019

Consumers using each channel to buy electricals, 2018 and 2019

Consumers using each fulfilment method for electricals purchases, 2018 and 2019

Frequency of electricals purchases overall 2018 and 2019 and by demographic 2019

What's important when purchasing electricals, 2018 and 2019

What's important when purchasing electricals, by gender, 2019

Likelihood of recommending a retailer to a friend, 2019

Frequently asked questions

United Kingdom (UK) Electricals Market to 2024 thematic reports
Currency USD
$3,500

Can be used by individual purchaser only

$10,500

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

United Kingdom (UK) Electricals Market to 2024 was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at United Kingdom (UK) Electricals Market to 2024 in real time.

  • Access a live United Kingdom (UK) Electricals Market to 2024 dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.