United Kingdom (UK) Smart Homes (Electricals) Market to 2024

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The Smart Home market is growing rapidly, having increased by almost 100% over the past five years with further growth forecast over the next five years.

The HRS UK Smart Home report offers comprehensive insight and analysis of the UK Smart Home market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: market sizes and forecasts, retailer market shares, consumer data and future outlook.

The report focuses on smart entertainment, smart health & wellbeing, smart lighting, smart heating, smart home monitoring, smart appliances and smart accessories. Consumer data is based on our 2019 UK Smart Home survey, using a panel of 2,000 nationally representative consumers.

Scope

– Smart appliances will be fastest growing category, as more brands incorporate smart features such as turning items on remotely or sending troubleshooting information directly to repair services.

– Amazon is the clear market leader in the UK Smart Home market, with an own-brand range of smart speakers and other smart items such as a smart microwave alongside owning companies such as Ring.

– Smart Home is a concept well-known by consumers, with 88.3% of UK consumers aware of the availability of Smart Home products.

Reasons to Buy

– Learn how essential stores are to the shopper journey within Smart Home as shoppers demand retailers offer a greater level of assistancce compared to other electricals categories and how retailers can capitalise on the continued importance of this channel

– Identify opportunities within Smart Home where consumers are looking to upgrade existing products

– Use our in-depth analysis of the leading retailers in Smart Home in order to understand how to appeal shoppers and remain competitive in the market

Phillips
John Lewis & Partners
Dixons Carphone
Amazon
Apple
Google
Argos
Vodafone
Shop Direct
Very.co.uk
Tesco
ASDA
IKEA
Morrisons
Richer Sounds
Sainsbury's
Boots
Homebase
B&Q
Hughes
Wilko
Hive
Euronics
Screwfix
AO.com
Samsung
VOCOlinc
iHaper
Lutron
Lightwave
Eton
Sengled Element
Eufy Lumos
Veho
Insteon
Logitech
Honeywell
Ring
Nest
Adobe
Yale
Motorola
Swann
Lorex
SimpliSafe
miGuard
Canary
Koogeek
Tado
Lennox
Eve
Heatmiser
Bryant
Climote
Sensi
Solfex
Momit
Devolo
Sony
NowTV
LG
Panasonic
Bose
Roku
BT
Sonos
Manhattan
Humax
Fitbit
Garmin
Huawei
Casio
Bellabeat
Dodow
Withings/Nokia
Tanita
Kronaby
Bosch
Haier
Whirlpool
Siemens
Dyson
Gourmia
Hoover
Miele
Appkettle
Breville
Smeg
iRobot
TP-Link
Muller
HomeWorks
Busch
Somfy

Table of Contents

Table of Contents

KEY TRENDS

Market drivers and inhibitors in Smart Home

Hot topics in Smart Home

Smart Home market set to grow

26.1% over the next five years driven by new product categories in smart appliances

Amazon leads the Smart Home Market as it invests in its own-brand proposition

Online outperforms but offline still essential to Smart Home purchases

Awareness is high but retailers need to do more to entice spend

THE MARKET

Market size & growth – total market

Market size & growth – smart entertainment

Market size & growth – smart health & wellbeing

Market size & growth – smart lighting

Market size & growth – smart heating

Market size & growth – smart home monitoring

Market size & growth – smart appliances

Market size & growth – smart accessories

Category growth & size: 2019-2021

Online sales penetration

Channels of distribution

THE RETAILERS

Retailer shares

Amazon

Dixons Carphone

Argos

John Lewis & Partners

Shop Direct

THE CONSUMER

Awareness and current ownership of Smart Home products

Background

Where

What

Smart Home purchases made in the past 12 months

Who

Why

Where

Detailed information on Smart Home sub-categories

What

Where

Why

Future intentions regarding Smart Home purchases

Who

What

Further details

Methodology

Table

List of Tables

Category growth & size, 2019 size and growth 2019-21

Channels of distribution, 2019 & 2024

Penetration by product (smart entertainment), 2019

Penetration by product (smart health & wellbeing), 2019

Penetration by product (smart lighting), 2019

Penetration by product (smart heating), 2019

Penetration by product (smart home monitoring), 2019

Penetration by product (smart appliances), 2019

Penetration by product (smart accessories), 2019

Average spend (overall), 2019

Average spend (smart entertainment), 2019

Average spend (smart health & wellbeing), 2019

Average spend (smart lighting), 2019

Average spend (smart heating), 2019

Average spend (smart home monitoring), 2019

Average spend (smart appliances), 2019

Average spend (smart accessories), 2019

Purchase motivations – replacement, 2019

Purchase motivations – upgrading, 2019

Purchase motivations – new purchase, 2019

Purchase motivations – impulse, 2019

Detailed replacement cycle by product – smart entertainment, 2019

Detailed replacement cycle by product – smart health & wellbeing, 2019

Detailed replacement cycle by product – smart lighting, 2019

Detailed replacement cycle by product – smart heating, 2019

Detailed replacement cycle by product – smart home monitoring, 2019

Detailed replacement cycle by product – smart appliances, 2019

Detailed replacement cycle by product – smart accessories, 2019

Retailer usage – smart entertainmnet, 2019

Retailer usage – smart health & wellbeing, 2019

Retailer usage – smart lighting, 2019

Retailer usage – smart heating, 2019

Retailer usage – smart home monitoring, 2019

Retailer usage – smart appliances, 2019

Retailer usage – smart accessories, 2019

Retailer usage by segment, 2019

Drivers of retailer choice: by retailer, 2019

Conversion rates, top 10 retailers, 2019

Things retailers should improve on: by retailer, 2019

Benefits that enticed shoppers to purchase smart appliances – smart washing machines, 2019

Benefits that enticed shoppers to purchase smart appliances – smart fridge freezers, 2019

Benefits that enticed shoppers to purchase smart appliances – smart dishwashers, 2019

Benefits that enticed shoppers to purchase smart appliances – smart ovens, 2019

Benefits that enticed shoppers to purchase smart appliances – smart hobs, 2019

Benefits that enticed shoppers to purchase smart appliances – smart cooker hoods, 2019

Benefits that enticed shoppers to purchase smart appliances – smart kettles, 2019

Benefits that enticed shoppers to purchase smart appliances – smart vacuum cleaners, 2019

Benefits that enticed shoppers to purchase smart appliances – smart lawnmowers, 2019

Figures

List of Figures

Smart Home market size, 2018-24

Smart Home market growth (incl. inflation and volume growth), 2018-24

Smart Entertainment market size, 2018-24

Smart Entertainment market growth, 2018-24

Smart health & wellbeing market size, 2018-24

Smart health & wellbeing market growth, 2018-24

Smart Lighting market size, 2018-24

Smart Lighting market growth, 2018-24

Smart heating market size, 2018-24

Smart heating market growth, 2018-24

Smart home monitoring market size, 2018-24

Smart home monitoring market growth, 2018-24

Smart appliances market size, 2018-24

Smart appliances market growth, 2018-24

Smart accessories market size, 2018-24

Smart accessories market growth, 2018-24

Smart Home online penetration and online market size, 2018-24

Smart Home online growth rate, 2018-24

Online growth rate by category, 2019 vs 2018

Channels of distribution, 2019 & 2024

Smart Home market shares, 2019

Smart Home market shares change, 2019 vs 2018

Amazon market share, 2017-19

Amazon shopper demographics, 2019

Amazon customer share (overall & by category), 2019

Dixons Carphone market share, 2017-19

Dixons Carphone shopper demographics, 2019

Dixons Carphone customer share (overall & by category), 2019

Argos market share, 2017-19

Argos shopper demographics, 2019

Argos customer share (overall & by category), 2019

John Lewis & Partners market share, 2017-19

John Lewis & Partners shopper demographics, 2019

John Lewis & Partners customer share (overall & by category), 2019

Shop Direct market share, 2017-19

Shop Direct shopper demographics, 2019

Shop Direct customer share (overall & by category), 2019

Smart Home awareness by demographics & region, 2019

Smart Home awareness by sub-category, 2019

Smart Home ownership by demographics & region, 2019

Smart entertainment ownership by demographics & region, 2019

Smart health & wellbeing ownership by demographics & region, 2019

Smart heating ownership by demographics & region, 2019

Smart lighting ownership by demographics & region, 2019

Smart home monitoring ownership by demographics & region, 2019

Smart appliances ownership by demographics & region, 2019

Smart accessories ownership by demographics & region, 2019

Drivers for smart home purchases, 2019

Drivers for smart home purchases – I am interested in the latest technology and trends by gender and age, 2019

Drivers for smart home purchases – I needed to replace previously non-smart products and upgraded to smart home products by gender and age, 2019

Drivers for smart home purchases – I was bought Smart Home products as a gift by gender and age, 2019

Drivers for smart home purchases – I thought Smart Home products would make my life easier by gender and age, 2019

Reasons for not having invested in Smart Home yet, 2019

Reasons for not having invested in Smart Home yet – Smart Home products are too expensive by gender and age, 2019

Reasons for not having invested in Smart Home yet – I am not interested in the latest technology by gender and age, 2019

Reasons for not having invested in Smart Home yet – I don't think Smart Home products are safe by gender and age, 2019

Reasons for not having invested in Smart Home yet – I don't think Smart Home products protect my privacy by gender and age, 2019

Time since first Smart Home purchase, 2019

Statements regarding Smart Home, 2019

Smart Home research process (what they did), 2019

Smart Home research process (how long they spent), 2019

Smart Home research process (areas of research), 2019

Smart Home research process (instore staff interaction), 2019

Smart Home research process (views prior to purchase), 2019

Smart Home research process (views prior to purchase – brand), 2019

Smart Home research process (views prior to purchase – budget), 2019

Smart Home research process (views prior to purchase – retailer), 2019

Smart Home research process (views prior to purchase – features & functions), 2019

First Smart Home item purchased by consumers, 2019

Smart Home penetration by demographics & region, 2019

Smart entertainment penetration by demographics & region, 2019

Smart health & wellbeing penetration by demographics & region, 2019

Smart home monitoring penetration by demographics & region, 2019

Smart lighting penetration by demographics & region, 2019

Smart appliances penetration by demographics & region, 2019

Smart accessories penetration by demographics & region, 2019

Smart heating penetration by demographics & region, 2019

Smart Home (overall and by category) replacement cycle, 2019

Smart Home channel usage (researching), 2019

Smart Home store type (browsing), 2019

Smart Home device usage (browsing), 2019

Smart Home channel usage (purchasing), 2019

Smart Home store type usage (purchasing), 2019

Smart Home device usage (purchasing), 2019

Smart Home online fulfilment, 2019

Smart Home online fulfilment satisfaction, 2019

Smart Home retailer usage, 2019

Smart Home drivers of retailer choice, 2019

Smart Home things retailers should improve on, 2019

Number of smart bulbs/light strips in the home, 2019

Type of smart bulbs/light strips in the home, 2019

Control of smart bulbs/light strips in the home, 2019

Brands purchased (smart lighting), 2019

Control of monitoring systems in the home, 2019

Brands purchased (smart home monitoring), 2019

Statements regarding smart home monitoring, 2019

Control of smart heating in the home, 2019

Brands purchased (smart heating), 2019

Statements regarding smart heating, 2019

Use of smart speakers in the home, 2019

Brands purchased (smart entertainment), 2019

Brands purchased (smart health & wellbeing), 2019

Brands purchased (smart appliances), 2019

Benefits that enticed shoppers to purchase smart appliances, 2019

Where consumers first heard about smart appliances, 2019

Consumers buying before an old appliance has broken, 2019

Areas that consumers felt were explained well by retailers, 2019

Brands purchased (smart accessories), 2019

Statements regarding smart accessories, 2019

Smart Home intention of future purchases by demographics and region, 2019

Smart entertainment intention of future purchases by demographics and region, 2019

Smart health & wellbeing intention of future purchases by demographics and region, 2019

Smart home monitoring intention of future purchases by demographics and region, 2019

Smart lighting intention of future purchases by demographics and region, 2019

Smart appliances intention of future purchases by demographics and region, 2019

Smart heating intentions of future purchases by demographics and region, 2019

Smart accessories intention of future purchases by demographics and region, 2019

What would make consumers invest in Smart Home, 2019

How much more consumers are willing to spend to have a smart version – overall Smart Home, 2019

How much more consumers are willing to spend to have a smart version – smart entertainment, 2019

How much more consumers are willing to spend to have a smart version – smart health & wellbeing, 2019

How much more consumers are willing to spend to have a smart version – smart lighting, 2019

How much more consumers are willing to spend to have a smart version – smart heating, 2019

How much more consumers are willing to spend to have a smart version – smart home monitoring, 2019

How much more consumers are willing to spend to have a smart version – smart appliances, 2019

How much more consumers are willing to spend to have a smart version – smart accessories, 2019

Frequently asked questions

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