United Kingdom (UK) Fireworks – Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection

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United Kingdom (UK) Fireworks Market Report Overview

The UK fireworks market research report forms a part of GlobalData’s Retail Occasions series. It showcases the buying patterns of fireworks in the United Kingdom. The report gives an in-depth insight into the firework shopper profile (age, sex, location), and the various occasions motivating the fireworks purchase. It also provides information on the factors driving retailer selection, the purchasing channels, store types, and fulfilment options available for consumers in the UK fireworks market.

The report suggests that males in the age group of 25-34 accounted for the highest proportion of consumers purchasing fireworks in the UK. Bonfire night and Halloween were the popular occasions for fireworks in 2023.

Channels ·        Retail/Shopping Parks

·        Out-Of-Town Shopping Centres & Supermalls

·        Standalone Out-Of-Town Stores

·        Convenience Stores

·        High Streets, Town Centre, or In-Town Shopping Centres

·        Transport Hubs

·        Online

Store Types ·        Convenience Store Retailers

·        General Merchandisers

·        Department Stores

·        Supermarkets

·        Value & Discount Retailers

·        Non-Food Specialists

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UK Fireworks Market Segmentation by Channels

The key channels in the UK fireworks market are retail/shopping parks, out-of-town shopping centers and supermalls, standalone out-of-town stores, convenience stores, high streets, town center or in-town shopping centers, transport hubs, and online. In 2023, retail/shopping parks was the most preferred channel for purchasing fireworks, followed by high streets, town center, or in-town shopping centers.

UK Fireworks Market Analysis, by Channels, 2023 (%)

UK Fireworks Market Analysis, by Channels, 2023 (%)

Buy the Full Report For more Channel-Insights into The UK Fireworks Market, Download a Free Report Sample

UK Fireworks Market Segmentation by Store Types

The key store types in the UK fireworks market are convenience store retailers, general merchandisers, department stores, supermarkets, value & discount retailers, and non-food specialists. In 2023, convenience store retailers were the most favored store type for purchasing fireworks, followed by supermarkets.

UK Fireworks Market Analysis, by Store Type, 2023 (%)

UK Fireworks Market Analysis, by Store Type, 2023 (%)

Buy The Full Report for More Insights Into Store Types in The UK Fireworks Market, Download a Free Report Sample

UK Fireworks Market- Competitive Landscape

The leading retailers in the UK fireworks market are ASDA, Tesco, Aldi, Amazon, Morrisons, Lidl, Dynamic Fireworks, Epic Fireworks, Aldi, and Garden center among others. In 2023, ASDA was the most preferred retailer of fireworks in the UK, followed by Tesco and Morrisons.

UK Fireworks Market Analysis, by Retailers, 2023 (%)

UK Fireworks Market Analysis, by Retailers, 2023 (%)

Buy The Full Report for More Insights Into Retailers Operating in The UK Fireworks Market, Download A Free Report Sample

Segments Covered in the Report

UK Fireworks Market Channels Outlook

  • Retail/Shopping Parks
  • Out of Town Shopping Centre and Supermalls
  • Standalone Out of Town Stores
  • Convenience Stores
  • High Street
  • Town Centre or In-Town Shopping Centre
  • Transport Hubs
  • Online

UK Fireworks Market Store Types Outlook

  • Convenience Store Retailers
  • General Merchandisers
  • Department Stores
  • Supermarkets
  • Value & Discount Retailers
  • Non-Food Specialists

Key Highlights

  • Value for money and quality were the key drivers for retailer selection when purchasing fireworks in 2023, while product sustainability became a more important driver.
  • The proportion of consumers purchasing fireworks this year was down in 2023.
  • Bonfire Night and Halloween were the popular occasions for fireworks in 2023.

Reasons to Buy

The report will help:

  • Gain insights into the consumer’s fireworks buying preferences and help tailor product offerings accordingly.
  • Understand factors driving retailer choice for fireworks among consumers to maximise sales potential. These include convenience, value for money, and delivery options.
  • Ascertain occasions that motivate the consumers to buy fireworks.

Tesco
ASDA
Epic Fireworks
Aldi
Amazon
Firework Crazy
Morrisons
B&M
Dynamic Fireworks
Lidl

Table of Contents

Buying dynamics

Retailer selection

Channel usage

Store type

Device usage

Fulfilment

Spending

Buying dynamics

METHODOLOGY

Technical details: consumer survey work

Table

Products purchased: fireworks, 2022 & 2023

Retailers used: fireworks, 2022 & 2023

Planned/impulse firework purchases by firework type, 2023 and 2022

Figures

Fireworks shopper penetration, overall and by demographic, 2023 and overall for 2022 & 2021

Fireworks shopper profile by demographic, 2023

Which occasion consumers purchase fireworks for, 2023 and ppt change on 2022

Drivers of retailer selection, 2023 and ppt change on 2022

Consumers using each channel for purchasing fireworks, 2023 & 2022

Consumers using each store type for purchasing fireworks, 2023 & 2022

Consumers using each device for purchasing fireworks, 2023 & 2022

Fulfilment options for firework purchases made online, 2023 & 2022

Average spend on fireworks, 2023 and change on 2022

Percentage of people buying fireworks, overall and by demographic, 2023 and overall for 2022 & 2021

Planned/impulse overall firework purchases, 2023 and 2022

Frequently asked questions

United Kingdom (UK) Fireworks – Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection thematic reports
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Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


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