United Kingdom (UK) Health and Beauty Market to 2024

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The UK Health & Beauty Market 2019-2024 report offers comprehensive insight and analysis of the health & beauty market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on health (OTC medicines & other health) and beauty (babycare, bathroom toiletries, cosmetics, dental care, haircare, men's toiletries, paper products, fragrance, skincare, and other beauty). Consumer data is based on our 2019 How Britain Shops survey, using a panel of 10,000 nationally representative consumers.

UK health & beauty spend is forecast to rise by 8.8% out to 2024, equating to an additional £2.0bn. Volume growth will remain subdued as shoppers become more conscious about their consumption and rein in unnecessary purchases.

Scope

– Shopper penetration has fallen across all demographics with just 65.3% of UK consumers buying health & beauty in the past year.

– General merchandisers and clothing specialists are expected to be the biggest winners out to 2024, with their share of sector spend rising, while department stores will suffer due to store closures

– Skincare is forecast to continue to outperform overall sector growth, with spend expected to rise by 12.8% over the next five years as a demand for clean beauty alternatives fuel growth

– Online is the fastest growing channel for UK health & beauty purchases, with 37.2% of UK health and beauty shoppers purchasing via the channel last year

Reasons to Buy

– Consider the impact of sustainability and its effect on consumer behaviour to allow you to better cater to growing consumer demand

– Understand how the rise of online will affect the health & beauty sector in order to seize growth opportunities

– Use our in-depth analysis of Savers to understand why value players and discounters are stealing market share from midmarket health & beauty specialists and grocers

– Learn about consumer desire to trade down, and what implications this may have on market leaders and other retailers

A.P.D.G.
Aldi
Amazon
ASDA
ASOS
B&M
Bare Minerals
Benefit
Birchbox
BirchboxMan
Bobbi Brown
Boots
Burt's Bees
Charlotte Tilbury
CoverGirl
Cult Beauty
Debenhams
Deciem
Dior
Drunk Elephant
e.l.f
Fenty Beauty
Flesh Beauty
Givenchy
Glossier
Holland & Barrett
Home Bargains
House of Fraser
John Lewis & Partners
Le Labo
Lidl
LloydsPharmacy
Lookfantastic
Lush
MAC
Marks & Spencer
Maybelline
Milk Makeup
Missguided
Molton Brown
Morphe
Morrisons
REN
Sainsbury's
Selfridges
Space NK
Superdrug
Tarte Cosmetics
Tesco
The Body Shop
Uoma
Waitrose
Wilko

Table of Contents

Table of Contents

THE HOT ISSUES

Market drivers and inhibitors in health & beauty

Main issues in health & beauty:

Inclusivity in beauty comes to the fore

Brands and retailers invest in sustainability but the sector still has a long way to go

CBD product ranges and space allocation in stores grow in response to demand

Micro-influencers: the key to driving engagement and relevance in health & beauty

Strategies for success

WHAT PEOPLE BUY

Headlines

The sector at a glance

The sector in context

Overall sector size

Overall sector growth

Category growth in health & beauty

Category dynamics: health

Category dynamics: OTC medicines

Category dynamics: other health

Category dynamics: beauty

Category dynamics: babycare

Category dynamics: bathroom toiletries

Category dynamics: cosmetics

Category dynamics: dental care

Category dynamics: haircare

Category dynamics: men's toiletries

Category dynamics: paper products

Category dynamics: fragrance

Category dynamics: skincare

Category dynamics: other beauty

Spend per head

Online sector size

Online dynamics

WHERE PEOPLE SHOP

Channels of distribution

Channel preference

Location preference

Market shares

Visited retailers

Retailer profiles

Boots

Superdrug

Savers

Holland & Barrett

Competitor dynamics

HOW & WHY PEOPLE SHOP

Who shops and where they are located

Which categories they buy

Channels used by consumers

Fulfilment methods used by consumers

Frequency of shopping

Who purchased for

Drivers of health & beauty purchases

What's important when purchasing health & beauty

Shopping preferences

Likelihood of recommending retailer to a friend

METHODOLOGY

What is included

Market sizing

Table

List of Tables

Health & beauty spend by subcategory, 2019e and 2024e

Health & beauty channel split, 2019e and 2024e

Health & beauty channel split by demographic, 2019e and 2024e

Five year market shares for the top 10 players, 2014-2019e

Retailer competitor overlap for the top 10 players, 2019

Purchase penetration at subcategory level, by demographic, 2019

Channel usage by demographic (instore, online, mail order), 2019

Fulfilment methods used by demographic (home delivery, click & collect and third-party pickup), 2019

What drives health & beauty purchases, by demographic, 2019

Considerations when purchasing health & beauty products, by demographic, 2019

What's important when purchasing health & beauty by demographic, 2019

What's important when purchasing health & beauty by retailer, 2019

Figures

List of Figures

Health & beauty share of total retail spending, 2014, 2019e and 2024e

Health & beauty growth compared with other major sectors, 2019e-24e

Overall health & beauty: size of the market 2014-2024e

Overall health & beauty: growth rates, 2014-2024e

Category growth in health & beauty, 2019e-2024e

Health: category size and growth rates, 2014-2024e

OTC medicines: category size and growth rates, 2014-2024e

Other health: category size and growth rates, 2014-2024e

Beauty: category size and growth rates, 2014-2024e

Babycare: category size and growth rates, 2014-2024e

Bathroom toiletries: category size and growth rates, 2014-2024e

Cosmetics: category and growth rates, 2014-2024e

Dental care: category size and growth rates, 2014-2024e

Haircare: category size and growth rates, 2014-2024e

Men's toiletries: category size and growth rates, 2014-2024e

Paper products: category size and growth rates, 2014-2024e

Fragrance: category size and growth rates, 2014-2024e

Skincare: category size and growth rates, 2014-2024e

Other beauty: category size and growth rates, 2014-2024e

Health & beauty spend per head, 2019e-2024e, and per age group, 2019e

Online health & beauty penetration, 2014-2024e

Online health & beauty market size and growth rates, 2014-2024e

Channel splits for health & beauty, 2019e and 2024e

Channel preference for health & beauty, 2019

Location preference for health & beauty, by age 2019

Market shares of top 10 health & beauty retailers, 2018 and 2019e

Top 20 most visited health & beauty retailers, 2019

Boots: consumer dynamics and where else they shop, 2019

Boots: health & beauty market share, 2014-2019e

Superdrug: consumer dynamics and where else they shop, 2019

Superdrug: health & beauty market share, 2014-2019e

Savers: consumer dynamics and where else they shop, 2019

Savers: health & beauty market share, 2014-2019e

Holland & Barrett: consumer dynamics and where else they shop, 2019

Holland & Barrett: health & beauty market share, 2014-2019e

Health & beauty shopper penetration by demographic and region, 2019

Health & beauty shopper profile by demographic and region, 2019

Purchase penetration at category level, 2019

Channel usage (instore, online and mail order/catalogue), 2018 and 2019

Fulfilment method for health & beauty (home delivery, click & collect, third-party pickup), 2018 and 2019

Frequency of health & beauty purchases by demographic, 2019

Who is health & beauty purchased for, 2019

What drives health & beauty purchases, 2019

Considerations when purchasing health & beauty products, 2019

What's important when purchasing health & beauty, 2018 and 2019

Retailer type (premium & luxury, midmarket, value) shopped by demographic, 2019

Likelihood of recommending a retailer to a friend, 2019

Frequently asked questions

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