United Kingdom (UK) Home Table Linens Trends and Consumer Attitude – Analysing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection

Pages: 46 Published: August 09, 2022 Report Code: GDCS220019SPUK

United Kingdom (UK) Home Table Linens Trends and Consumer Attitude – Analysing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection report offers a comprehensive insight into consumer attitudes in the UK table linens market. Consumer data is based on our 2022 UK table linens survey, using a panel of 2,000 nationally representative consumers.


– The table linens shopper penetration is the highest among the 16-24 age group.

– Most table linens shoppers typically spend £10 and under.

– Amazon is the retailer with the highest conversion rate in the table linens category.

Reasons to Buy

– Identify the key areas which consumers identify as areas of improvements overall, as well as specifically for different retailers, to improve services offered.

– Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.

– Discover how consumer research is carried out, and how this drives purchases of table linens.

Key Players

The Range
Home Bargains
John Lewis & Partners

Table of Contents

Table of Contents


Consumer Penetration by Subcategory

Drivers of Purchase


Retailer Use

Retailer Profiles

Retailer Drivers

Retailer Improvements

Brand Use

Brand Drivers

Replacement Cycle

Channel Use

Research Prior to Purchase

Category-specific Questions

Methodology & Contacts

List of Tables

List of Tables

Consumer Penetration by Product, 2022

Purchase Motivations, 2022

Retailer Conversion Rates, 2022

Retailers Purchased from by Subcategory (Top 5), 2022

Retailer Usage by Demographic, 2022

Drivers of Retailer Choice by Retailer, 2022

Retailer Improvement Opportunities by Retailer, 2022

List of Figures

List of Figures

Consumer Penetration, 2022

Consumer Penetration by Subcategory, 2022

Replacement Cycle, 2022

Average Spend by Subcategory, 2022

Retailers Visited & Purchased from, 2022

Amazon Shopper Profile, 2022

ASDA Shopper Profile, 2022

Tesco Shopper Profile, 2022

B&M Shopper Profile, 2022

IKEA Shopper Profile, 2022

Drivers of Retailer Choice, 2022

Retailer Improvement Opportunities, 2022

Shopper Research Process, 2022

Channel Usage when Researching, 2022

Channel Usage when Purchasing, 2022

Online Fulfilment Methods, 2022

Shopper Views on Online Shopping for Table Linens, 2022

Satisfaction with Online Shopping for Table Linens, 2022

Views Prior to Purchase, 2022

Factors of Importance, 2022

Opinions on Table Linens, 2022

Table Linen Designs Purchased, 2022

Type of Rooms in Your Home, 2022

Type of Meals Eaten at Home (weekday), 2022

Type of Meals Eaten at Home (weekend), 2022

Place of Eating Evening Meals at Home, 2022


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Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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