United Kingdom (UK) Household Storage Products Trends and Consumer Attitude – Analysing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection

Pages: 46 Published: May 18, 2022 Report Code: GDCS220005SPUK

United Kingdom (UK) Household Storage Products Trends and Consumer Attitude – Analysing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection report offers a comprehensive insight into consumer attitudes in the UK household storage market. The report focuses on one key subcategory including general storage boxes, laundry and clothes storage, soft storage, entertainment and office storage, and large storage. Consumer data is based on our February 2022 UK household storage survey, using a panel of 2,000 nationally representative consumers.


– Amazon is the most shopped retailer for household storage

– Home delivery was the most popular choice for fulfilment of online orders

– Price is the most important driver when selecting which retailer to purchase household storage products from

Reasons to Buy

– Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.

– Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.

– Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Key Players

The Range
Home Bargains

Table of Contents

Table of Contents


Consumer Penetration by Subcategory

Drivers of Purchase


Retailer Use

Retailer Profiles

Retailer Drivers

Retailer Improvements

Brand Use

Brand Drivers

Replacement Cycle

Channel Use

Research Prior to Purchase

Category-specific Questions

Methodology and Contacts

List of Tables

List of Tables

Consumer Penetration by Product, 2022

Purchase Motivations, 2022

Retailer Conversion Rates, 2022

Retailers Purchased from by Subcategory (Top 5), 2022

Retailer Usage by Demographic, 2022

Drivers of Retailer Choice by Retailer, 2022

Retailer Improvement Opportunities by Retailer, 2022

List of Figures

List of Figures

Consumer Penetration, 2022

Consumer Penetration by Subcategory, 2022

Replacement Cycle, 2022

Spend on Category, 2022

Retailer used – Visited and Purchased, 2022

Retailer Profile – Amazon, 2022

Retailer Profile – BandM, 2022

Retailer Profile – Argos, 2022

Retailer – Wilko Profile, 2022

Retailer Profile – The Range, 2022

Retailer Profile – IKEA, 2022

Retailer Usage by Demographic, 2022

Driver of Retailer Choice, 2022

Things Retailers Should Improve on, 2022

Research Process, 2022

Channel Usage – when Researching, 2022

Channel Usage – when Purchasing, 2022

Online Fulfilment, 2022

Opinions on Online Shopping for Household Storage, 2022

Satisfaction with Online Shopping for Household Storage, 2022

Views Prior to Purchase, 2022

Factors of Importance, 2022

Opinions on Household Storage, 2022

Current Situation in Terms of Moving Home, 2022


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Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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