United Kingdom (UK) Home Household Storage Market Trends, Analysis, Consumer Dynamics and Spending Habits

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"United Kingdom (UK) Home Household Storage Market Trends, Analysis, Consumer Dynamics and Spending Habits" report offers a comprehensive insight into consumer attitudes in the UK household storage market. The report focuses on six key subcategories: total household storage, general storage box, laundry and clothes storage, soft storage, entertainment and office storage, and large storage. Consumer data is based on our 2023 UK household storage survey, using a panel of 2,000 nationally representative consumers.

Scope

– Amazon is the most shopped retailer for household storage

– Home delivery was the most popular choice for fulfilment of online orders

– Price is the most important driver when selecting which retailer to purchase household storage products from

Key Highlights

Amazon holds the highest conversion rate in the overall household storage market

Amazon was the most shopped at retailer for general storage box, laundry and clothes storage, soft storage and large storage

36.4% of respondents purchased online when shopping for household storage

Reasons to Buy

Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges.

Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.

"Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas."

Aldi
Amazon
Argos
ASDA
B&M
B&Q
Dunelm
Flying Tiger Copenhagen
Home Bargains
IKEA

Table of Contents

Definitions

Consumer Penetration by Subcategory

Drivers of Purchase

Replacement Cycle

Retailer Use

Retailer Profiles

Retailer Drivers

Retailer Improvements

Research Prior to Purchase

Views Prior to Purchase

Category-specific questions

Methodology & Contacts

Table

Consumer Penetration by Product, 2023

Purchase Motivations, 2023

Retailer Conversion Rates, 2023

Retailers Purchased from by Subcategory (Top 5), 2023

Retailer Usage by Demographic, 2023

Drivers of Retailer Choice by Retailer, 2023

Retailer Improvement Opportunities by Retailer, 2023

Figures

Consumer Penetration, 2023

Consumer Penetration by Subcategory, 2023

Replacement Cycle, 2023

Retailers Visited & Purchased from, 2023

Retailer Profile – Amazon, 2023

Retailer Profile – B&M, 2023

Retailer Profile – ASDA, 2023

Retailer Profile – Argos, 2022

Retailer Profile – IKEA, 2023

Drivers of Retailer Choice, 2023

Retailer Improvement Opportunities, 2023

Shopper Research Process, 2023

Interaction with staff instore, 2023

Channel Usage when Researching, 2023

Channel Usage when Purchasing, 2023

Online Fulfilment Methods, 2023

Shopper Views on Online Shopping for Household Storage, 2023

Satisfaction with Online Shopping for Household Storage, 2023

Views Prior to Purchase, 2023

Factors of Importance, 2023

Opinions on household storage, 2023

Current situation in terms of moving home, 2023

Frequently asked questions

United Kingdom (UK) Home Household Storage Market Trends, Analysis, Consumer Dynamics and Spending Habits thematic reports
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