United Kingdom (UK) Living Room Furniture Market to 2025

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“United Kingdom (UK) Living Room Furniture Market to 2025” report offers comprehensive insight and analysis of the Living Room Furniture market (including forecasts up to 2025), the major players, the main trends and consumer attitudes, and COVID-19 consumer research. It provides in-depth analysis of the following: the hot issues impacting the market, market sizes and forecasts, retailer market shares, consumer data and outlook. The report focuses on the following sub-categories: armchairs & settees, suites, seating, table and storage (irrespective of room). The consumer data is derived from two pieces of consumer research. The first was undertaken over October 2020 and the second over February 2021. 2,000 and 3,000 nationally representative UK consumers were interviewed for each survey respectively.

The Living Room Furniture market dipped in 2020 as a result of fulfilment challenges and temporary store closures. Online pureplays were the main beneficiaries of the shift to online amid the pandemic, and retailer online capabilities are now a higher priority to shoppers.

Scope

– As a result of material shortages and container disruptions, many furniture orders could not be recognised in 2020, bringing down the overall market.

– Online pureplays were winners in 2020 as consumers became more confident purchasing furniture via the online channel.

– Quality is the priority over style and price for Living Room Furniture shoppers, suggesting that this should be a focus when advertising products.

– The online capabilities of retailers are more considered as consumers shop more online for Living Room Furniture.

Reasons to Buy

– Discover what will drive growth in the Living Room Furniture market out to 2025 to help form an effective growth strategy and target investment to high-performance categories

– Understand the performance of key players in the market, their customer demographics, and why consumers choose to shop with them.

– Discover the best performing channels within Living Room Furniture out to 2025.

– Understand how consumer shopping behaviour and sentiment has changed amid the pandemic.

DFS
IKEA
ScS
Furniture Village
Next
Sofology
Oak Furniture Land
Argos
Wayfair
Made.com
IKEA
Amazon
B&M
John Lewis & Partners
Homebase

Table of Contents

Table of Contents

KEY FINDINGS

Difficulties in fulfilling orders at the end of 2020 impacted growth

DFS remains comfortably top but the pureplays were 2020’s big winners

Consumers favour quality over style

Retailers increasingly judged on online capabilities

THE MARKET

Overall sector size and growth

Sector size and growth: armchairs & settees

Sector size and growth: suites

Sector size and growth: modular seating

Sector size and growth: sofabeds

Sector size and growth: poufees & footstools

Sector size and growth: other living room seating

Sector size and growth: table

Sector size and growth: storage (irrespective of room)

Category growth & size: 2020-2022

Online sales penetration

Channels of distribution

THE RETAILERS

Retailer market shares

Retailer profiles

THE CONSUMER

Overall penetration

Penetration by product

Opinions on living room furniture

Average spend by product subcategory

Research process

Purchasing dynamics

Consumer behaviour

Purchase motivation

Retailer usage

Conversion rates

Retailer usage by demographic

Drivers of retailer choice

Things retailers should improve on

Channel usage for browsing

Store type usage for browsing

Device usage for browsing

Channel usage for purchasing

Store type usage for purchasing

Device usage for purchasing

Online fulfilment

Opinions on online purchasing

Online purchasing satisfaction

Views prior to purchase

COVID-19 CONSUMER RESEARCH

Overall penetration, by subcategory and by product

Retailer usage

Drivers of retailer usage

Online shopping satisfaction

Opinions on COVID-19 and Living Room Furniture

Channel usage when purchasing

Purchasing intentions

Reasons for avoiding stores

FURTHER DETAILS

Methodology

Table

List of Tables

Category growth and size by sub-category, 2020-22e

Channels of distribution, 2020 and 2025e

Penetration by product, 2020-2021

Average spend (Overall), 2020-2021

Average spend (armchairs & settees), 2020-2021

Average spend (suites), 2020-2021

Average spend (seating), 2020-2021

Average spend (storage), 2020-2021

Average spend (table), 2020-2021

Purchase Motivation (New Home), 2020-2021

Purchase Motivation (New Look), 2020-2021

Purchase Motivation (Replacement), 2020-2021

Purchase Motivation (Impulse), 2020-2021

Retailer usage (armchairs & settees), 2020-2021

Retailer usage (suites), 2020-2021

Retailer usage (seating), 2020-2021

Retailer usage (storage), 2020-2021

Retailer usage (table), 2020-2021

Conversion rates, top 10 retailers, 2020-2021

Retailer usage by demographic, 2020-2021

Drivers of retailer choice: by retailer, 2020-2021

Things retailers should improve on: by retailer, 2020-2021

COVID-19: penetration by product (armchairs and settees), 2020

COVID-19: penetration by product (storage), 2020

COVID-19: penetration by product (tables), 2020

COVID-19: penetration by product (seating), 2020

COVID-19: penetration by product (suites), 2020

COVID-19: drivers of retailer usage

Figures

List of Figures

Market size – total market, 2019-25e

Market growth – total market, 2019-25e

Market volume growth – total market, 2019-25e

Market inflation growth – total market, 2019-25e

Market size – Armchairs & settees, 2019-25e

Market growth – Armchairs & settees, 2019-25e

Market size – Suites, 2019-25e

Market growth – Suites, 2019-25e

Market size – Modular seating, 2019-25e

Market growth – Modular seating, 2019-25e

Market size – Sofabeds, 2019-25e

Market growth – Sofabeds, 2019-25e

Market size – Poufees & footstools, 2019-25e

Market growth – Poufees & footstools, 2019-25e

Market size – Other living room seating, 2019-25e

Market growth – Other living room seating, 2019-25e

Market size – Table, 2019-25e

Market growth – Table, 2019-25e

Market size – Storage (irrespective of room), 2019-25e

Market growth – (irrespective of room), 2019-25e

Category growth and size by sub-category, 2020-22e

Online market size and penetration, 2019-25e

Online and offline market growth, 2019-25e

Channels of distribution, 2020e and 2025e

Living Room Furniture top 10 market shares, 2020

Living Room Furniture top 10 market shares, 2019 vs 2020

DFS market share, 2018-20

DFS shopper demographics, 2020

DFS customer share (overall & by category), 2020

IKEA market share, 2018-20

IKEA shopper demographics, 2020

IKEA customer share (overall & by category), 2020

ScS market share, 2018-20

ScS shopper demographics, 2020

ScS customer share (overall & by category), 2020

Furniture Village market share, 2018-20

Furniture Village shopper demographics, 2020

Furniture Village customer share (overall & by category), 2020

Next market share, 2018-20

Next shopper demographics, 2020

Next customer share (overall & by category), 2020

Sofology market share, 2018-20

Sofology shopper demographics, 2020

Sofology customer share (overall & by category), 2020

Oak Furniture Land market share, 2018-20

Oak Furniture Land shopper demographics, 2020

Oak Furniture Land customer share (overall & by category), 2020

Argos market share, 2018-20

Argos shopper demographics, 2020

Argos customer share (overall & by category), 2020

Wayfair market share, 2018-20

Wayfair shopper demographics, 2020

Wayfair customer share (overall & by category), 2020

Made.com market share, 2018-20

Made.com shopper demographics, 2020

Made.com customer share (overall & by category), 2020

Living Room Furniture penetration overall, by demographic and by region, 2020-2021

Armchairs & settees penetration overall, by demographic and by region, 2020-2021

Suites penetration overall, by demographic and by region, 2020-2021

Seating penetration overall, by demographic and by region, 2020-2021

Table penetration overall, by demographic and by region, 2020-2021

Storage penetration overall, by demographic and by region, 2020-2021

Opinions on Living Room Furniture, 2020-2021

Living Room Furniture research process (what they did), 2020-2021

Living Room Furniture research process (how long they spent), 2020-2021

Living Room Furniture research process (areas of research), 2020-2021

Living Room Furniture research process (staff interaction), 2020-2021

Purchasing dynamics, 2020-2021

Consumer behaviour, 2020-2021

Living Room Furniture retailer usage (overall), 2020-2021

Drivers of retailer choice, 2020-2021

Things retailers should improve on, 2020-2021

Channel usage when researching, 2020-2021

Store type used for browsing and research 2020-2021

Device used for online browsing and research, 2020-2021

Channel usage when purchasing, 2020-2021

Store type used for purchasing, 2020-2021

Device used for online purchases, 2020-2021

Online fulfilment, 2020-2021

Opinions on online purchasing, 2020-2021

Online purchasing satisfaction, 2020-2021

Views prior to purchase, 2020-2021

COVID-19: Living Room Furniture penetration, 2020

COVID-19: retailer usage, 2020

COVID-19: drivers of retailer usage, 2020

COVID-19: online shopping satisfaction, 2020

COVID-19: opinions on COVID-19 and Living Room Furniture, 2020

COVID-19: channel usage when purchasing, 2020

COVID-19: purchasing intentions, 2020

COVID-19: reasons for avoiding stores, 2020

Frequently asked questions

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