United Kingdom (UK) Major Kitchen Appliances Market Trends and Consumer Attitude – Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection

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The United Kingdom (UK) major kitchen appliances market research report offers a comprehensive insight into consumer attitudes in the UK major kitchen appliances market. The report focuses on various key subcategories: cooking, laundry, refrigeration, and dishwashing​​.

UK Major Kitchen Appliances Market Segmentation

The major kitchen appliances market can be categorised into cooking, laundry, refrigeration, and dishwashing​. Cooking accounted for the largest penetration in the small kitchen appliances market.

Cooking: It can be sub-segmented into single oven​ double oven​, electric hob​, induction hob​, gas hob, freestanding complete cooker (i.e., oven and hob)​, range cooker, cooker hood​, splashbacks​, microwave​, steam oven​, warming drawer​.

Laundry​: It can be sub-segmented into washing machine​, tumble dryer​, and washer dryer​​.

Refrigeration: It can be sub-segmented into fridge freezer (full size/tall)​, fridge freezer (half size/undercounter)​, fridge (full size/tall), fridge (half size/undercounter)​, and freezer (full size/tall)​​.

Dishwashing: It can be sub-segmented into standard (full size) dishwasher​, compact/ countertop dishwasher​, and slim dishwasher​.

UK Major Kitchen Appliances Market Analysis, by Segments

UK Major Kitchen Appliances Market Analysis, by Segments

For more segment insights on the UK major kitchen appliances market, download a free report sample

UK Major Kitchen Appliances Market Segmentation by Channels

Laptop/desktop was the most preferred device to purchase major kitchen appliances online in the UK followed by mobile and tablet.

UK Major Kitchen Appliances Market Analysis, by Channels

UK Major Kitchen Appliances Market Analysis, by Channels

For more online channel insights on the UK major kitchen appliances market, download a free report sample

Competitive Landscape

Some of the leading retailers in the UK major kitchen appliances are Tesco, Amazon, Argos, ASDA, B&Q, Currys, and others. Currys was the most shopped retailer for major kitchen appliances followed by Argos, and Tesco.

UK Major Kitchen Appliances Market Analysis, by Retailers

UK Major Kitchen Appliances Market Analysis, by Retailers

To know more about leading retailers on the UK major kitchen appliances market, download a free report sample

Market Report Overview

Key Segments Cooking, Laundry, Refrigeration, And Dishwashing
Key Devices for Purchase Laptop/Desktop, Mobile, Tablet
Leading Retailers Tesco, Amazon, Argos, ASDA, B&Q, Currys, And Others

Key Highlights

  • Currys is the most shopped retailer for major kitchen appliances
  • Value for money is the biggest driver of brand choice when purchasing major kitchen appliances
  • Buying to replace is the most popular reason for purchasing a major kitchen appliance

Reasons to Buy

  • Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Currys
Amazon
Argos
AO
B&Q
John Lewis & Partners
ASDA
IKEA
Very
Marks Electrical

Table of Contents

Table of Contents

Definitions

Consumer Penetration by Subcategory

Drivers of Purchase

Spending

Retailer Use

Retailer Profiles

Retailer Drivers

Retailer Improvements

Brand Use

Brand Drivers

Replacement Cycle

Channel Use

Research Prior to Purchase

Category-specific Questions

Methodology & Contacts

Table

List of Tables

Consumer Penetration by Product, 2022

Purchase Motivations, 2022

Retailer Conversion Rates, 2022

Retailers Purchased from by Subcategory (Top 5), 2022

Retailer Usage by Demographic, 2022

Drivers of Retailer Choice by Retailer, 2022

Retailer Improvement Opportunities by Retailer, 2022

Brand Conversion Rates, by subcategory, 2022

Drivers of Brand Choice by Brand, 2022

Figures

List of Figures

Consumer Penetration, 2022

Consumer Penetration by Subcategory, 2022

Replacement Cycle, 2022

Average Spend by Subcategory, 2022

Retailers Visited & Purchased from, 2022

Retailer Profile – Currys, 2022

Retailer Profile – Amazon, 2022

Retailer Profile – Argos, 2022

Retailer Profile – AO, 2022

Retailer Profile – B&Q, 2022

Drivers of Retailer Choice, 2022

Retailer Improvement Opportunities, 2022

Brands Considered & Purchased, 2022

Drivers of Brand Choice, 2022

Shopper Research Process, 2022

Channel Usage when Researching, 2022

Channel Usage when Purchasing, 2022

Online Fulfilment Methods, 2022

Shopper Views on Online Shopping for Major Kitchen Appliances, 2022

Satisfaction with Online Shopping for Major Kitchen Appliances, 2022

Views Prior to Purchase, 2022

Factors of Importance, 2022

Reason for buying a built-in appliance, 2022

Reason for buying freestanding appliance, 2022

Reason for buying multiple appliances, 2022

Reasons that can convince you to buy multiple appliances, 2022

Frequently asked questions

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