Party Bag Market in United Kingdom (UK) 2019 – Consumer Dynamics and Spending Habits

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

"UK Party Bag Report 2019", report forms part of GlobalData's Retail Occasions series, and gives insight into the profile and spending habits of consumers buying children's party bags.

Almost a quarter of young consumers (25-44 year olds) have purchased party bags over the past 12 months, driven by the continued popularity of children's birthday parties. With companies emerging offering pre-packed party bags, the ease of offering this small token gift to attendees appeals to time-poor parents. With party bags often seen as a necessity for a child's birthday, value for money and low prices are the key driver when choosing which retailer to shop at.

Scope

– Sweet products are the most popular item bought for party bags with these items often in multipacks, offering good value for money.

– The grocers come out on top with these retailers offering convenience and low prices.

Reasons to Buy

– Use our in-depth consumer insight to gain knowledge of consumer preferences and help tailor your product offerings of children's party bags to appeal to changing tastes, this includes moving away from plastic toys and gimmicks.

– Understand what drives retailer choice for party bags among consumers, such as convenience, value for money and delivery options in order to maximise sales potential.

B&M
Home Bargains
Morrisons
ASDA
Poundland
Sainsbury's
Wilko
Tesco
Amazon
Co-op
The Entertainer
Poundstretcher
Paperchase
WH Smith
Smyths Toys
Smiggle
Claire's Accessories
Boots

Table of Contents

Table of Contents

What is included

Buying dynamics – overall

Store selection

Spending

Retailer Used

Buying dynamics

METHODOLOGY

Technical details: consumer survey work

Table

List of Tables

Products purchased: party bags & prefilled party bags, 2019

Retailers used: party bags & prefilled party bags, 2019

Products purchased: sweet products, 2019

Retailers used: sweet products, 2019

Products purchased: party celebration items, 2019

Retailers used: party celebration items, 2019

Products purchased: toys, 2019

Retailers used: toys, 2019

Products purchased: crafts, 2019

Retailers used: crafts, 2019

Products purchased: accessories & beauty, 2019

Retailers used: accessories & beauty, 2019

Products purchased: disposable tableware, 2019

Retailers used: disposable tableware, 2019

Figures

List of Figures

Party bag shopper penetration, overall and by demographic, 2019

Party bag shopper profile by demographic, 2019

Drivers of store selection, 2019

Average spend on party bags by retailer and overall, 2019

Retailers shopped at for party bags, 2019

Percentage of people buying party bags & prefilled party bags, overall and by demographic, 2019

Percentage of people buying sweet products, overall and by demographic, 2019

Percentage of people buying party celebration items, overall and by demographic, 2019

Percentage of people buying toys, overall and by demographic, 2019

Percentage of people buying crafts, overall and by demographic, 2019

Percentage of people buying accessories & beauty, overall and by demographic, 2019

Percentage of people buying disposable tableware, overall and by demographic, 2019

Frequently asked questions

Party Bag Market in United Kingdom (UK) 2019 – Consumer Dynamics and Spending Habits standard reports
Currency USD
$750

Can be used by individual purchaser only

$2,250

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Party Bag Market in United Kingdom (UK) 2019 – Consumer Dynamics and Spending Habits was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Party Bag Market in United Kingdom (UK) 2019 – Consumer Dynamics and Spending Habits in real time.

  • Access a live Party Bag Market in United Kingdom (UK) 2019 – Consumer Dynamics and Spending Habits dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.