United Kingdom (UK) Partyware Market Trends and Consumer Attitude, 2022 – Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection

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Just over a third of consumers have purchased partyware products in the last 12 months, with penetration particularly high among younger shoppers. After two years of restrictions, consumers have been purchasing partyware to facilitate their celebrations for a wide range of occasions, such as birthdays and festive holidays. Retailers must ensure their partyware ranges cater to these most popular occasions, while also appealing to a wide target audience including across different age groups.

The United Kingdom (UK) partyware market trends and consumer attitude report offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers concerning partyware. The report also analyses the major players, the main trends, and consumer attitudes.

What are the key occasions of the UK partyware market?

The key occasions of the UK partyware market include birthdays, Christmas parties, religious ceremonial occasions, anniversaries, wedding/engagement/hen party/stag do, new baby/baby shower, summer/BBQ events, congratulations (excluding new baby and engagement) retirement/leaving occasions, Easter party, Halloween party, other events, and other seasonal occasions. Birthday is the largest occasion in the UK partyware market followed by Christmas party and religious ceremonial occasions.

UK Partyware Market Analysis by Occasions

UK Partyware Market Analysis by Occasions

For more occasion insights, download a free report sample

What are the key segments in the UK partyware market?

The key segments in the UK partyware market are party tableware, party drinkware, party napkins & table covers, party candles & badges, party balloons, party bags, fillers & invites, party banners & garlands, and party poppers & games. Party poppers & games have the highest share in the UK partyware market followed by party bags, fillers & invites, and party drinkware.

Party tableware

Party tableware can be further segmented into disposable plates, disposable bowls, disposable cutlery, and disposable snack/food trays. Disposable plates are the most purchased item in this segment.

Party drinkware

Party drinkware can be further segmented into disposable cups/tumblers, disposable straws, disposable glasses, and disposable stirrers. Disposable cups/tumblers are the most purchased item in this segment.

Party napkins & table covers

Party napkins & table covers can be further segmented into disposable napkins, disposable table covers/cloths, disposable table runners, and table confetti. Disposable napkins are the most purchased item in this segment.

Party candles & badges

Party candles & badges can be further segmented into cake candles, sparklers, party badges, and cake toppers. Cake candles are the most purchased item in this segment.

Party balloons

Party balloons can be further segmented into the balloon (latex), balloon (helium), balloon arch/arch kit, ribbon, balloon pump, and helium canister balloon tank. Balloon (latex) is the most purchased item in this segment.

Party bags, fillers & invites

Party bags, fillers & invites can be further segmented into party bags (empty), ready-made & filled party bags, party favors, and party invites. Party bags (empty) is the most purchased item under this segment.

Party banners & garlands

Party banners & garlands can be further segmented into party banners and party garlands/bunting. Party banners are the most purchased item in this segment.

Party poppers & games

Party poppers & games can be further segmented into party poppers, confetti, photo props, and party games. Party poppers are the most purchased item in this segment.

UK Partyware Market Analysis by Segments

UK Partyware Market Analysis by Segments

For more segment insights, download a free report sample

Which are the key retailers in the UK partyware market?

The key retailers in the UK partyware market are Aldi, Amazon, ASDA, B&M, Card Factory, Home Bargains, Morrisons, Poundland, Sainsbury’s, and Tesco. Tesco has the highest share in the UK partyware market followed by ASDA and Amazon.

UK Partyware Market Analysis by Retailers

UK Partyware Market Analysis by Retailers

For more retailer insights, download a free report sample

Market report scope

Key occasions Birthday, Christmas Party, Religious Ceremonial Occasions, Anniversary, Wedding/Engagement/Hen Party/Stag Do, New Baby/Baby Shower, Summer/BBQ Events, Congratulations (Excluding New Baby and Engagement) Retirement/Leaving Occasions, Easter Party, Halloween Party, Other Events, and Other Seasonal Occasions.
Key segments Party Tableware, Party Drinkware, Party Napkins & Table Covers, Party Candles & Badges, Party Balloons, Party Bags, Fillers & Invites, Party Banners & Garlands, and Party Poppers & Games
Key retailers Aldi, Amazon, ASDA, B&M, Card Factory, Home Bargains, Morrisons, Poundland, Sainsbury’s, and Tesco

 Scope

  • Partyware had the highest penetration among younger age groups, with young consumers more likely to throw larger parties for more occasions compared to older consumers.
  • Consumers are looking for value for money and good pricing when selecting their retailers for partyware, in line with rising inflation squeezing consumer budgets.

Reasons to Buy

  • Identify the key retailers used by consumers to purchase partyware products across various categories, and what drives consumers to shop with these retailers.
  • Understand which occasions consumers are purchasing partyware for, highlighting which occasions retailers need to cater for with their partyware ranges.
  • Understand which discounts and promotion methods were the most appealing to consumers when shopping for partyware, and which they used the most.
  • See the online/offline split across the different partyware categories, and identify what improvements need to be made online to drive performance across those categories lagging.

Aldi
Amazon
ASDA
B&M
Card Factory
Home Bargains
Morrisons
Poundland
Sainsbury's
Tesco

Table of Contents

Table of Contents

Definitions

Buying Dynamics

Occasions

Retailer selection

Retailers used

Discounts & promotions

Product materials

Spending

Buying Dynamics

Partyware Statements

METHODOLOGY

Technical details: consumer survey work

Table

List of Tables

Products purchased, party tableware, 2022

Products purchased, party drinkware, 2022

Products purchased, party napkins & table covers, 2022

Products purchased, party candles & badges, 2022

Products purchased, party balloons, 2022

Products purchased, party bags, fillers & invites, 2022

Products purchased, party banners & garlands, 2022

Products purchased, party poppers & games, 2022

Figures

List of Figures

Partyware shopper penetration, 2022

What occasions are consumers purchasing partyware for, 2022

What’s driving retailer selection, 2022

Retailers shopped at for partyware, 2022

Which discounts & promotion methods were the most appealing, & which did you use over the last 12 months, 2022

What material was your partyware purchase made from, 2022

Average spend on partyware, 2022

Party tableware penetration, total & by demographic, 2022

Party drinkware penetration, total & by demographic, 2022

Party napkins & table covers penetration, total & by demographic, 2022

Party candles & badges penetration, total & by demographic, 2022

Party balloons penetration, total & by demographic, 2022

Party bags, fillers & invites penetration, total & by demographic, 2022

Party banners & garlands penetration, total & by demographic, 2022

Party poppers & games penetration, total & by demographic, 2022

Online & offline partyware purchases, 2022

Agreement & disagreement statements about partyware, 2022

Frequently asked questions

  • What are the key occasions of the UK partyware market?

    The key occasions of the UK partyware market include birthdays, Christmas parties, religious ceremonial occasions, anniversaries, wedding/engagement/hen party/stag do, new baby/baby shower, summer/BBQ events, congratulations (excluding new baby and engagement) retirement/leaving occasions, Easter party, Halloween party, other events, and other seasonal occasions.

  • What are the key segments in the UK partyware market?

    The key segments in the UK partyware market are party tableware, party drinkware, party napkins & table covers, party candles & badges, party balloons, party bags, fillers & invites, party banners & garlands, and party poppers & games.

  • Which are the key retailers in the UK partyware market?

    The key retailers in the UK partyware market are Aldi, Amazon, ASDA, B&M, Card Factory, Home Bargains, Morrisons, Poundland, Sainsbury’s, and Tesco.

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