UK Personal Lines Distribution

Aviva
Admiral
Direct Line
LV=
Churchill
Hastings
Saga
AXA
esure
Tesco Bank
Marks & Spencer
Argos
The Co-operative Insurance
Thomas Cook
Swinton Insurance
Moneysupermarket.com. Confused.com
Gocompare.com
Comparethemarket.com
Insure & Go
Petplan
AA
Post Off

Figure 1: The share of persol lines policies purchased directly has increased

Figure 2: The majority of direct customers purchase cover over the phone

Figure 3: Top three brands by product, direct channel, 2014-15

Figure 4: The proportion of car insurance customers who automatically renewed grew slightly

Figure 5: The proportion of direct home customers switching fell by 4.5 percentage points

Figure 6: Automatic renewals in the direct pet space increased by almost 10 percentage points

Figure 7: Brokers' shares fell across the persol lines, with the exception of car insurance

Figure 8: Telephone is the preferred purchasing method of broker customers

Figure 9: Top three brands by product, broker channel, 2014-15

Figure 10: Switching among brokered car insurance customers fell 5.3 percentage points

Figure 11: Switching in the brokered home space decreased by 10.4 percentage points

Figure 12: Automatic renewals grew substantially in the brokered pet insurance market

Figure 13: The banking channel still accounts for a small proportion of persol lines

Figure 14: Phone is now the preferred method of purchasing in the banking channel

Figure 15: Top three brands by product, banking channel, 2014-15

Figure 16: Automatic car insurance renewals declined significantly in the banking channel

Figure 17: More banking customers in the home insurance space are automatically renewing

Figure 18: Pet insurance switching levels in the banking channel declined substantially

Figure 19: Retail brands' share of persol lines has fallen across all product categories

Figure 20: Tesco tops the leaderboard of retail brands offering persol insurance products

Figure 21: Top three brands by product, retail brand channel, 2014-15

Figure 22: Car insurance customers in the retail channel prefer to shop around

Figure 23: Automatic home insurance renewals increased 13.1 percentage points in the retail channel

Figure 24: Switching among pet customers in the retail channel fell by 8.0 percentage points

Figure 25: Aggregators have lost ground across all of the persol lines product categories

Figure 26: Comparethemarket.com leads the majority of aggregator-bought product intros

Figure 27: Top three price comparison sites by product, 2014-15

Figure 28: Switching rates for car insurance on aggregators fell 14.1 percentage points

Figure 29: Home customers on aggregators saw switching rates fall by 17.3 percentage points

Figure 30: 27.0% of aggregator pet customers now opt to automatically renew their policy

Figure 31: Direct insurers and aggregators generate the most GWP in persol lines

Figure 32: The direct channel and banks are set to increase their share of persol lines

Figure 33: ABI's channel segmentation of persol lines insurance distribution

Figure 34: Previously holding a policy has become an important factor regarding car insurance

Figure 35: More home customers are selecting an insurer based on ease of policy arrangement

Figure 36: The vast majority of consumers choose a top five quote on an aggregator

Figure 37: Allianz is the first UK insurer to launch a video relay service for deaf people

Figure 38: The promotion of new products is most important for insurers using social media

Figure 39: 78.8% of consumers now own a smartphone

Figure 40: Most consumers with a mobile device rarely use it for insurance purposes

Figure 41: MyLicence ebles motor insurers to better profile their customers

Figure 42: PassportCard resembles a debit card but is specifically designed for travel insurance