United Kingdom (UK) Pet Insurance Distribution Dynamics by Channels and Future Market, 2023 Update

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United Kingdom (UK) Pet Insurance Market Report Overview

In 2023, less than 40% of all customers renewed their policies with their existing provider. Customers preferred to renew policies for both dog and cat insurance. This year the proportions of customers who shopped around for dog and cat insurance grew by more than 1 pp compared to 2022.

The United Kingdom (UK) Pet Insurance Distribution Dynamics by Channels and Future Market report explores how purchasing preferences have changed over time. It reveals the most popular providers in the market and their increase in shares. Furthermore, new trends and innovations are highlighted, as well as the key factors that will influence the market over the next few years.

Channels ·        Affinity

·        Broker

·        Bank

·        Insurer

·        OCW

·        Others

Leading Providers ·        Petplan

·        Animal Friends

·        Tesco Bank

·        ManyPets

·        Aviva

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A few of the key trends shaping the UK pet insurance market are the shortage of vets, increasing use of technology, and focus on product development among others.

Product development: In May 2023, PetPartners launched OnePack, an employer-based group pet insurance offering. The OnePack plan provides employers with a unique and simplified approach to offering pet insurance as part of their employee benefits packages. This innovative plan operates under the “One Group, One Policy, One Rate” model, which means that the employer becomes the master policyholder, offering a single rate for all participating employees.

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UK Pet Insurance Market - Channels

A few of the leading channels in the UK pet insurance market are affinity, broker, bank, insurer, OCW, and others. Online methods dominated pet insurance purchases across most channels. Online via a PC/laptop is the most popular way to purchase both dog and cat insurance in the UK.

In 2023, switching insurers was most common among customers who purchased via a PCW. PCWs regularly offer rewards for using their site to switch providers or buy a new policy. Moreover, the cost-of-living crisis and high inflation in the UK have made price an even more important factor for many customers.

UK Pet Insurance Market Analysis by Channels, 2022 (%)

UK Pet Insurance Market Analysis by Channels, 2022 (%)

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UK Pet Insurance Market - Competitive Landscape

A few of the leading providers in the UK pet insurance market are:

  • Petplan
  • Animal Friends
  • Tesco Bank
  • ManyPets
  • Aviva

In 2023, the top 10 providers accounted for more than 74% of the market. Petplan was the largest provider, and its market share increased significantly compared to 2022. It has a strong presence in the market and is an established subsidiary of Allianz. Petplan offers three distinct lifetime policies (Classic, Classic+, and Ultimate), each offering varying degrees of coverage.

UK Pet Insurance Market Analysis by Providers, 2022 (%)

UK Pet Insurance Market Analysis by Providers, 2022 (%)

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Scope

  • This report explores how purchasing preferences have changed over time in the UK pet insurance market.
  • The report elaborates on what is most influential to customers when purchasing a pet insurance policy and reveals the most popular providers in the market.
  • New trends and innovations are highlighted in the report, as well as the key factors that will influence the market over the next few years.

Key Highlights

  • In 2023, Petplan and Animal Friends registered double-digit market shares.
  • The top 10 providers accounted for more than 74% of the market.
  • Direct Line was the only new entry to the top 10 for cat insurance in 2023, although there were changes in the positions of the other providers. Tesco Bank recorded the largest market share increase among the top 10 cat insurance providers.

Reasons to Buy

  • Understand consumer purchasing decisions and how these will influence the market over the next few years.
  • Improve customer engagement by recognizing what is most important to them and how insurers can adapt their products and services to meet their needs.
  • Compare the Net Promoter Scores of key insurance providers.
  • Discover which providers lead the way in the pet insurance space and learn about new product innovations.
  • Adapt your distribution strategy to ensure it still meets customer purchasing behavior.

Animal Friends
Petplan
ManyPets
Direct Line
Churchchill
Pets at Home
Aviva
Sainsbury
Tesco Bank
Admiral
Costco
Argos
Asda
RSA
Compare the Market
MoneySuperMarket
Go.Compare
Confused.com
PetPartners
Tractive
CRIF

Table of Contents

Executive Summary

The Purchasing Journey

Providers and Switching

Channel View

Future Market

Appendix

Frequently asked questions

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